Zhang Song: "every vegetable is a promise."

"every vegetable is a promise." Zhang Song, founder of Guangdong Huizhou Siji Green Agricultural products Co., Ltd., made an ordinary promise, behind which is 20 years of integrity and persistence. He adheres to the idea that "every vegetable is a promise". Anyone who finds something wrong with his vegetables will be rewarded with 10,000 yuan, but no one has received a bonus in 20 years. Over the past 20 years, Zhang Song has worked as a "vegetable farmer" and runs a farm. with his honesty and trustworthiness, he has not only won market sales, won the trust of partners and banks, but also won praise from all walks of life. In May 2016, Zhang Song was honored on the list of good people in China.

1. The hardships sharpen the character and would rather pay compensation to keep the bottom line.

Zhang Song, who was born in rural Jiexi, Guangdong, looked a little bleak at first when he talked about when he started growing vegetables, but then he smiled and said calmly. "in the beginning, I started growing vegetables, naturally because I was too poor when I was a child, in order to make a living. When I was 8 years old, all the other children were old enough to go to school, but I had no money, so I thought of growing vegetables to sell money. But at that time, the village did not give me land, and finally there was a piece of land, but it was a vegetable field with hundreds of urns of ashes. There was nothing I could do. I still had the courage to plant vegetables on it. " Zhang Song said. "in my view, I always firmly believe that human nature is good, and I always insist on being honest and growing vegetables so as not to deceive people and scale." For him, hardship sharpens character.

From the beginning of running a farmer's market to being a "vegetable farmer" in the field, Zhang Song always insisted on the bottom line that food safety comes first. In order to keep this bottom line, Zhang Song was extremely demanding on growing vegetables. On February 26, 2010, a vegetable truck full of vegetables from the four Seasons Green Company drove from the Shaoguan planting base to Huizhou and Shenzhen for distribution. Zhang Song's daughter, the daughter of the old employee, pulled some luggage back to Huizhou with the consent of Zhang Song. Only when the driver was halfway through the car did the driver know that there was a box of pesticides in his luggage. The driver broke out in a cold sweat on the spot because the company explicitly forbids the mixing of pesticides and vegetables. When Zhang Song learned of the situation, he directly called the driver to drive the car back to Shaoguan planting base, destroyed vegetables and thoroughly disinfected the car.

At that time, all the people who knew the situation asked, "is this necessary?" Zhang Song believes that if these dishes are not destroyed, they will take the lead in not complying with the quality and safety control system. Subsequently, Zhang Song Yi called the heads of supermarkets to patiently explain the reasons. however, not only did not a supermarket pursue its responsibility for breach of contract, but many supermarket officials also praised it and increased their cooperation. Zhang Song adheres to the idea that "every vegetable is a promise", stipulating that anyone who discovers that he buys and signs or detects excessive pesticide residues in his vegetables will be rewarded with 10,000 yuan, but no one has received a bonus in 20 years.

two。 100% without adding any details is a test of character.

Almost paranoid to insist, shrewd but do not forget their duty, Zhang and Song left a distinct and strong impression. As an assistant to the chairman of the company, Wu Yihui has followed Zhang and Song for more than a decade. During these years, she sincerely admired Zhang and Song's adherence to principles, but more than once she did not understand Zhang and Song's position.

In the production of certain oil products, according to national regulations, about 5% blending oil can be added-which has little effect on quality, but can reduce product cost by about 4%. However, Zhang Song insisted that it must be 100% unadded. Compliance with the regulations can directly increase the profits of the enterprise, why can't it be done? Wu Yihui couldn't figure it out and argued with Zhang Song for a long time. Finally, Zhang Song got angry: "all you have to do is not to add, and I will let you resign who wants to add." ?

In Zhang Song's own words, honesty is the duty, not on purpose. "every detail is a test of character." Adhering to this concept of doing business, his vegetable growing business not only did not fail, but grew bigger and bigger. He concluded: "the greatest gain in business is that honest people can never suffer losses."

Because of the need of development, Zhang Song sometimes needs to borrow money from the bank. Over the past 20 years, the loan has accumulated hundreds of millions of yuan, but there is no record of his default in the bank. "I am very grateful to the government's credit record system, which has given us a taste of the benefits of honesty and trustworthiness." Zhang Song said. Over the years, Zhang and Song never exceeded the time limit to repay the loan. Because of his excellent credit history, the bank gave him a high credit line, and the mortgage ratio was even more than 1: 1. "that is to say, if I mortgage 1 million, I can borrow up to 1.1 million or more. This is not easy for a small agricultural enterprise. " He said with some pride.

3. Keep the promise to help farmers guarantee the repayment of loans and people help each other tide over the difficulties

In September 2013, Super Typhoon Sky Rabbit destroyed almost all of Zhang Song's six farms in Huizhou, directly losing hundreds of millions of yuan. At that time, in order to provide disaster relief, production was resumed as soon as possible, and funds were very tight. Unfortunately, the loan of more than 12 million yuan guaranteed by Zhang Song for more than 80 farmers is also about to expire. Zhang Song did not want to break his promise to the farmers, saying: "if they can't afford it, I will certainly help them pay back the loan." In order to fulfill the guarantee promise, he took out one of his real estate as a mortgage and finally helped farmers pay off the guaranteed loan on time, fulfilling his promise and keeping his credit.

Their own farm losses can not be made up for, why to help farmers guarantee the repayment of loans? Zhang Song said: "because these farmers trusted me as the leader, they would grow vegetables with me at the beginning." I have a duty to them to lead them out of poverty and become rich. As a guarantor, I can't break my promise to banks and vegetable farmers and leave them behind when they are in trouble. "

Unexpectedly, an old employee of the company for more than a decade took the initiative to find Zhang Song and told him that he was willing to make a mortgage loan to help the company tide over the difficulties. This shocked and moved Zhang Song. "I need the money, but only if it doesn't affect the normal life of you and your family," he told the friend. " In this way, with the help of the company's employees and friends, Zhang Song successfully weathered the economic crisis caused by the super typhoon.

It is precisely because Zhang Song adhered to the principle of honesty and integrity that he made a lot of precious friends outside the business world. He laughed that after years of understanding and trust in his character, he didn't even have to write an IOU to borrow money from his friends.

"if you want to make a good product, you must first do a good job in character!" Zhang Song took this sentence to heart and practiced this principle all the time. His behavior, also infected with the people around him, joined the team of being a man and doing business in good faith. Ancient Huaiji, the first "good man of China" in Huizhou, wrote a poem congratulating Zhang Song on his election as a "good man of China": sincerely speaking for the health of the people and the strength to establish Green Farm. Keep the promise of production and marketing pollution-free, reputation with the name everywhere.