Live mobile phone sold fruit for 4 hours and sold two tons of kiwifruit.

These days, Taobao live broadcast a red kiwifruit recommendation event, two fruit farmers with a strong "Trump" to tell netizens how their fruit is different. But this live broadcast is no ordinary corporate marketing, it is a public welfare event, this is a batch of kiwifruit from earthquake-stricken Ya'an, helping local farmers promote their products has become a new form of poverty alleviation work.

Chen Puqing and Li Shizhong are the directors of two farmers' cooperatives in Jianshan Township, Mingshan District, Ya'an City. over the past three years, under the guidance of the "deep ploughing upstream" strategy of the China Poverty Alleviation Foundation Shanpin Commune, they have led farmers to plant kiwifruit according to stringent standards. According to the China Poverty Alleviation Foundation, the Shanpin commune has set up cooperatives with fruit growers to provide professional planting guidance and agricultural subsidies to fruit farmers, and to buy products at about 40% higher than the market price. Cooperative farmers do not have to worry about sales problems, as long as wholeheartedly grow safe, high-quality agricultural products, good goods commune is responsible for docking the market and consumers.

In August this year, the Mengdingshan Hongxin kiwifruit produced by the cooperative was submitted for inspection twice, both of which passed the safety tests of Intertek, an international authoritative third-party safety certification body. Because of the unique climatic conditions in Ya'an, Mengdingshan Hongxin kiwifruit ripens 20 days later than other producing areas, and the fruit is sweeter.

This is the first time that Chen Puqing and Li Shizhong have come into contact with the webcast. They have no idea what the live broadcast is all about. They only know that nearly 100,000 netizens have chatted with them. Chen Puqing and Li Shizhong used cordial "Trump" to introduce to netizens the way kiwifruit is grown, selected and stored in Mengdingshan, as well as the changes that have taken place in the cooperative in the past few years. During the four-hour live broadcast, netizens manually clicked more than 700,000 likes and cast consumer votes for the two uncles with practical actions. Chen Puqing could not believe it. after chatting for a while, Chen Puqing unwittingly sold two tons of kiwifruit. He said happily that in the past, when the kiwifruit harvest in the village was bad, everyone was sad, and when the harvest was good, they were not happy, so they had to try their best to sell it. The most common way is to set up stalls on the side of the road. At that time, how could they have thought of this way of selling fruit? only a mobile phone attracted a large number of people to buy it.