Zhang Jin: rural e-commerce is a gold mine in the era of "Internet +"

Zhang Jindong, chairman of SUNING holding Group, delivered a speech.

In order to implement the decisions and arrangements of the CPC Central Committee and the State Council on implementing the "Internet +" action plan and promoting mass entrepreneurship and innovation, the Ministry of Agriculture held a national "Internet +" modern agricultural work conference and new farmers' entrepreneurship and innovation conference in Suzhou, Jiangsu Province, to summarize and exchange good practices and experiences in promoting "Internet +" modern agricultural action. To study and deploy the key work of "Internet +" modern agriculture during the 13th five-year Plan period. Zhang Jindong, chairman of SUNING holding Group, said in a speech at the conference that rural e-commerce is a new engine and new driving force for China's current economic development and a gold mine in the "Internet +" era.

Zhang Jindong believes that in order to achieve sustainable development of rural e-commerce, enterprises must do a good job of both industrial products going to the countryside and agricultural products going to cities. If rural e-commerce wants to achieve sustainable development, enterprises must do a good job of both industrial products going to the countryside and agricultural products going to the cities. These two things are very simple, but it is not easy to do a good job. Enterprises are required not only to make better and better products for rural areas, but also to bring rural agricultural products and handicrafts to cities to open up markets and build brands.

Zhang Jindong said that at present, rural areas have become SUNING's strategic project for the development of Internet retail. To this end, SUNING specially formulated a rural e-commerce strategy with three goals, three cloud services and five models as a whole; secondly, to promote the development of agricultural product branding through the cloud platform with Internet characteristics; third, to promote the online development of rural e-commerce talents through the establishment of SUNING rural e-commerce region. Fourth, vigorously invest in the logistics park, operating data cloud, through data migration, financial support, logistics response, three cloud services to promote the development of rural e-commerce.

Zhang Jindong said: in order to truly achieve rural e-commerce in rural areas, achieve rural areas, and promote the sustainable development of rural economy, SUNING gathered three clouds around the three modernizations, realized the landing of O2O channels in rural areas, and created a rural e-commerce Wudang model with SUNING characteristics, that is, local sales, local services, local employment, local taxes, and local wealth creation.