Grow melons without selling melons with an annual income of 80 million

Zhou Weifeng of Zhumadian in Henan Province is a master at growing towel gourd. The towel gourd he planted can easily grow to two or three meters, but such a rare giant towel gourd is not sold. Even cut it all off as soon as it blossomed. Growing melons does not sell melons, but he can earn 80 million yuan a year. What neglected wealth did Zhou Weifeng find in the towel gourd field?

In Zhumadian, Henan Province, there is a master of towel gourd named Zhou Weifeng. The towel gourd he planted is extraordinary. Now he is measuring this towel gourd. It is only 4 days from flowering to fruiting, and its size is already remarkable.

Zhou Weifeng: "this is now two meters, 2.2 meters."

Reporter: "is this the one?" It's a very thin one. "

Zhou Weifeng: "Yes, this one is very thin." It's still a girl, loofah girl. "

Our usual towel gourd is only 50 or 60 centimeters, but Zhou Weifeng's towel gourd grew to more than 2 meters in only 4 days, but it is not surprising that this kind of towel gourd is already common here. In fact, Zhou Weifeng's former towel gourd could easily grow to three or four meters.

This is a towel gourd shot before. Zhou Weifeng randomly found one and measured it with a ruler, it was close to 3.2 meters. Unfortunately, an accident in July this year collapsed the loofah shed, posing a great threat to Zhou Weifeng's harvest next year.

Zhou Weifeng: "tens of millions of dollars a year rely on this shed to breed me. Next year, it will suddenly collapse, and it will have a great impact. In case I can't produce seeds this year, I will be worried next year. This is temporary and replanted. Normally, they should all crawl all over the shed."

This is the birthplace of Zhou Weifeng's wealth, related to his wealth of 80 million yuan a year. Over the years, Zhou Weifeng will choose the big towel gourd to stay as seeds every year. After generations of breeding, the towel gourd grows longer and longer.

Zhou Weifeng: "this is good. This year's towel gourd has to leave this as a seed. I think this seed is better. If this seed continues to mutate, this is definitely good, because it is thicker." If you compare it with it, you can't reach it with your hand. This is 2.2 meters. It's not big. It's normal. It's more than two meters long casually. "

After the loofah shed collapsed, Zhou Weifeng quickly rushed to plant this batch of towel gourd. During the interview, Zhou Weifeng drilled into this loofah field with nothing to do.

Zhou Weifeng: "not only do I always come to see it, but I have special personnel to see it every day, and there are still people standing guard in the evening for this towel gourd."

Reporter: "what are you worried about?"

Zhou Weifeng: "I am worried about this towel gourd, because this towel gourd is relatively long, this year long towel gourd is relatively few, afraid that some people see rare, to be picked away."

Zhou Weifeng was afraid that the towel gourd would make any mistakes, and even sent someone to stand guard for the towel gourd at night. However, during the interview, the reporter found that Zhou Weifeng tried his best to protect the towel gourd while letting the farmers he cooperated with cut the towel gourd.

In Shangcai County, where Zhou Weifeng is located, more than 4000 mu of towel gourd are planted, and farmers here are wielding sickles and cutting off loofah vines in large areas.

Peasant household: "once the melon knot, it will not work."

Reporter: "No melons?"

Farmers: "No melons, melons are useless, do not want melons." Cut it all off. "

On these cut-off loofah vines are many newly grown towel gourds, some of which have just bloomed. At present, it is the best time for towel gourd to rise. In another ten days or so, it will be able to produce 20,000 to 30,000 jin of towel gourd per mu, with economic benefits of about 10,000 yuan.

Farmers: "at the beginning can also be distressed, I feel that we grow this melon is to eat as a vegetable, eat this melon."

Grow towel gourd, but not towel gourd, how on earth do farmers here make money? Zhou Weifeng, who controlled the matter, said that the towel gourd was gone, but the secret of making money was on the cut-off towel gourd stem.

Zhou Weifeng: "this towel gourd stem is now a treasure, now it is much better than growing towel gourd and selling towel gourd. A vine of this towel gourd can bring me an income of 10 to 20 yuan."

Cut off all the loofah vines covered with loofah, just for one stem, in just three days, the small towel gourd stem can bring more than 80 million yuan of wealth. The secret is that Zhou Weifeng found something neglected by many people in the loofah field. What on earth is this?

Zhou Weifeng can casually plant towel gourd to three or four meters long, but grow melons without selling melons. Once regarded by some people as a psychopath, Zhou crazy, life was so depressed that he lived by eating steamed bread and drinking white water, and even almost lost his face. But now he has been pushed into the door of wealth with the secret he found on the towel gourd stem. Zhou Weifeng: "for a period of time, basically stable in net profit can earn 100,000 yuan a day, the most stable time, the daily struggle for gold is not exaggerated." What exactly did Zhou Weifeng find on the stem of the big towel gourd, and how did he use the small loofah stem to create more than 80 million yuan of wealth a year?

Zhou Weifeng, 44, graduated from junior high school and went through the streets to do small business. One day, after reading this report in the newspaper about the hot sale of towel gourd insoles, he decided to plant towel gourd. At that time, Zhou Weifeng did not expect that the towel gourd insole did not make him any money, but what really made him rich was the neglected thing on the towel gourd stem.

In 2000, Zhou Weifeng plucked 2 mu of cornfield and planted towel gourd. Seeing the harvest season, one of the many towel gourds is very eye-catching.

Zhou Weifeng: "it was so thick, so high, 1.3 meters, at that time it was very amazing, 1.3 meters was very attractive, how can we have such a long towel gourd, usually 30 centimeters, 20 centimeters a towel gourd, so it is very attractive." eight villages have come to see this towel gourd. "

Zhou Weifeng thought that the bigger the towel gourd is, the more insoles are made. As a result, he leaves the big towel gourd seeds for breeding every year.

This is an insole made of loofah, and Zhou Weifeng still has a lot to sell. At that time, Zhou Weifeng's towel gourd insole could not open the market at all. Over the past three years, he not only failed to get rich, but also twitched up his family's savings of 100,000 yuan.

Zhou Weifeng's wife: "what I feel aggrieved is that I live day by day, and then it remains the same, without any improvement."

Zhou Weifeng realized that selling towel gourd insoles could not make a fortune, so he had the idea of giving up growing towel gourd and changing careers, but he found a glimmer of life on his wife's throat.

At that time, my wife suffered from pharyngitis, and some people said that the water dripping from the towel gourd stem could cure the throat disease. Zhou Weifeng is skeptical that after planting towel gourd for so many years, he has never found that the loofah stem can still come out of the water. With the mentality of trying, Zhou Weifeng cut off the towel gourd stem to get water.

Reporter: "can all loofah stems get water?"

Zhou Weifeng: "No, it must be the main root. It does not come out of the water. It is generally cut about one meter from the root. It is cut one meter from the root to the ground. It produces the most water and cuts diagonally. Its wound area is relatively large, so it drips more water. You see, it has already come out of the water. This is very fast."

To Zhou Weifeng's surprise, the towel gourd stem did flow out of water. This became the flashpoint of his wealth on towel gourd in the future.

During the interview, the reporter did a test, this loofah stem is not as thick as the little thumb, how much loofah water can flow out?

Zhou Weifeng: "this is relatively thick. Its root system is well developed. The more developed the root system, the more water it collects." You see, this is a slope, sloping down to pick up the water. "

Reporter: "is it out of the water?"

Zhou Weifeng: "not yet. I will stay for a while. Now the weather is relatively hot and the water comes out slowly."

Zhou Weifeng found that loofah water can be collected after growing for about half a month.

Eight hours later, we went back to the place where we did the test in the morning to see how much water came out of the towel gourd stem.

Zhou Weifeng: "not many. If the temperature was right, we would have received half a pot. How many are there? there are two or two."

Zhou Weifeng told reporters that the best time to collect towel gourd water is when the temperature is 28 degrees and the air is humid. During the reporter's interview, it was in the middle of summer, and the temperature was as high as 38 degrees Celsius, and the water output of loofah stems was greatly affected. So, how much water can a towel gourd stem produce? We used to take a test during the loofah water collection season.

Zhou Weifeng was shocked that a towel gourd stem could produce about 2 jin of water, and really cured his wife's pharyngitis. This discovery made Zhou Weifeng like a treasure, he not only gave up the idea of changing careers, but also a whimsical idea in the eyes of others, since towel gourd insoles can not make a fortune, maybe towel gourd water can.

Ma Shuixian, a friend of Zhou Weifeng, said: "this water is of no value to us, but he gets a small bottle every day and lies down in the loofah field to pick up the water. Everyone was already to him, to such a person. He no longer has relatives or friends around him, and it doesn't feel normal."

In the eyes of many people, there are many questions about getting rich on towel gourd water. Who on earth would buy loofah water?

Zhou Weifeng began to consult materials and found in the Compendium of Materia Medica and other herbal books that the medicinal use of towel gourd had been recorded for a long time. So Zhou Weifeng tried to sell towel gourd water as a traditional Chinese medicine.

Reporter: "just drink it like this. I'll try it. It's very delicious. It has a fresh taste of plants."

His wife's personal experience made Zhou Weifeng confident in loofah water. He went to the drugstore to sell it, but he was humiliated. Zhou Weifeng: "the manager pushed me to the door at once. You are disgusting here. Who dares to drink your loofah water?" But I'm still blushing, and you know how humiliating it was. "

Zhou Weifeng firmly believes that loofah water is gold that has not yet shone. Some loofah water is stored every year. Because towel gourd has antioxidant effect, loofah water can be preserved for at least 3 years. Zhou Weifeng kept trying to find suitable sales channels, and even left home in the future, living a life of eating steamed bread and drinking white water, he never gave up growing towel gourd. Until one day, something narrowed the distance between Zhou Weifeng and wealth. Zhou Weifeng: "the computer really saved my life. The computer was so powerful that it changed the fate of my life."

In the fourth year of growing towel gourd, Zhou Weifeng learned about a new concept at that time-e-commerce. Zhou Weifeng, who is good at capturing, suddenly became interested. He cut first and played later, spending more than 5,000 yuan on a computer without telling his wife. He couldn't even type. He forgot to eat and sleep and began to dig for gold on the Internet.

Zhou Weifeng posted the information of towel gourd on the Internet, and he still didn't open for a few months, but it didn't affect his enthusiasm for e-commerce at all. Zhou Weifeng thought that the network speed in the village was too slow to develop e-commerce, so, holding the computer, he went to Zhumadian, the nearest city, and rented the six or seven square meters of the hut for 100 yuan a month. Zhou Weifeng: "the small eye that relaxed the belt at that time, you see, that eye is still there."

Yin Zhibin, the former landlord of Zhou Weifeng, said: "the broadband connected to him is always slow and slow. Sometimes I sleep until midnight, and I still hear his computer, bang."

During that time, Zhou Weifeng watched the computer every day, waiting for people to buy his products online. In order not to miss the opportunity that might arise at any time, Zhou Weifeng only went out every three days and formed the habit of eating steamed bread with leeks and green onions like this.

Zhou Weifeng: "basically, I buy steamed bread for three to four days at a time, and then buy some green onions and some leeks and pickles. This is generally the case. This is convenient and saves time. What time is precious?"

Zhou Weifeng goes home only when he grows towel gourd every year. The villagers talked one after another, do not understand why Zhou Weifeng planted towel gourd only for towel gourd water, is it a nervous problem.

Zhou Guanhua, a friend of Zhou Weifeng, said: "Men, young and old, do not trust. They think they are crazy and insane. Tell their families and our families not to let Guanhua and Zhou Weifeng play. You see, he has some crazy ideas and crazy actions all day. Is this guy a little abnormal? don't make Guanhua abnormal in the future."

The long wait began. At that time, everyone did not know what the use of loofah water was. Loofah water could not sell a few jin a year on the Internet. Zhou Weifeng could only make a living by selling some digital products on the Internet. He became a person who was given up in everyone's eyes.

Zhou Weifeng: "I thought at that time that I must work hard, otherwise no one would look up and get up where I fell."

Unexpectedly, Zhou Weifeng really contributed to a miracle that loofah water, which could not be sold on the Internet for three years, was sold out. At its peak, 100000 orders were sold in one day.

Zhou Weifeng: "it took three days and two nights in a row to finish processing these orders. without a computer, you would be exhausted just checking the accounts. 200 people could not finish checking the accounts for three days and two nights, and 200 people could not finish checking the accounts alone. Don't say handwritten parcels. That's a joke. I can't finish it in March."

How did loofah water, which has been unsalable for many years, suddenly become a hot item? who is buying it and what is it for? In fact, Zhou Weifeng was also very puzzled at first. he inquired curiously from his customers and began to search for information from the Internet. It turned out that most of the people who bought loofah water were young girls, but the use was unexpected when Zhou Weifeng broke his head.

Reporter Zhao Xinyue: "did you know what lotion was at that time?"

Zhou Weifeng: "I don't know, I just know that they are used to wipe my face, that is, to wipe my face. I entered the cosmetics industry. I was really a layman. It was someone else who carried me in. It was word of mouth that brought me into this industry. At first I knew nothing."

At that time, there were some reports on the Internet that towel gourd water could protect and whiten skin, and it was a natural skin care product. Loofah water began to be sought after by many young people.

Reporter Zhao Xinyue: "do you know towel gourd water?"

Henan Zhumadian citizen: "I know towel gourd water, know, use it bubble mask paper, skin care."

Jiang Jun, a researcher at the Institute of Agricultural Sciences and Horticultural crops in Zhumadian City, Henan Province, said: "the most important thing is that there are peptides, alkaloids, and proteins, amino acids and terpenoids, all of which are antioxidant and anti-aging."

Reporter Zhao Xinyue: "other plants do not have these?"

Jiang Jun, a researcher at the Institute of Agricultural Sciences and Horticultural crops in Zhumadian City, Henan Province, said: "there are other plants, but their contents are relatively low."

Although Zhou Weifeng knows nothing about the cosmetics industry, his accumulated experience in e-commerce in recent years has made him acutely aware that this is a huge business opportunity. Zhou Weifeng quickly designed packaging for towel gourd water, applied for trademarks, developed farmers to plant towel gourd, and recycled towel gourd water at a price of about 1500 yuan per mu. At that time, there were not many enterprises producing towel gourd water cosmetics, which were new products. Zhou Weifeng's loofah water is selling well in the online store.

Zhou Weifeng: "computer and Internet, in fact, I have reached a higher level in my life, from ploughing food in the soil to a very easy industry, when I go to Taobao."

Zhou Weifeng's annual sales have maintained rapid growth every year, and by 2011, his towel gourd water had sold more than 40 million yuan. When Zhou Weifeng was complacent about his vision of making money, the crisis came and the enterprise was pushed to the brink of life and death.

Out of control, the price is lower one by one, one by one lower, so that you later can not sell, from 35 to 9.5 a bottle, or even 5 yuan a bottle to sell.

In 2012, towel gourd water brands sprang up like bamboo shoots after a spring rain. In order to occupy the market, many enterprises knew that they were losing money, but had to fight a price war desperately. Zhou Weifeng, tired of facing the war, also lowered the price again and again, and in 2013, sales plummeted to more than 10 million. When everyone was sweating for Zhou Weifeng, his behavior suddenly became strange.

Zhou Weifeng's wife, Wang Juan, said: "he pastes all kinds of masks on his face and signs them every day. When he sees a client, he applies the mask as if he is obsessed with it. After exposing one mask, he applies it again."

At that time, Zhou Weifeng had to apply 20 or 30 facial masks a day, almost to the point of madness. Finally, Zhou Weifeng's face was overwhelmed.

Zhou Weifeng: "when I got up in the morning, I got such a big bag, a bag as big as an egg yolk, which was even bigger than an egg yolk. It was very scary. My face was covered with such bags."

It turned out that at a time of corporate crisis, Zhou Weifeng once again found a new flashpoint of wealth through computers and the Internet. He found that the mask market has grown rapidly in the past two years, and most people who buy towel gourd water will buy a compressed mask and soak it in towel gourd water to apply to their faces. Through the new business opportunities found on the Internet, Zhou Weifeng decided to develop a mask, tried it over and over again in person, and invited experts to develop a formulation. in 2015, the mask made from towel gourd water came out, with annual sales exceeding 80 million yuan.

Zhou Weifeng is full of confidence in the mask market, and in 2016, he decided to lead more farmers to plant towel gourd and expand production. But the collapse of the giant loofah shed forced him to postpone this year's development plan to prepare for greater wealth.

Zhou Weifeng: "without a computer, I am still riding a bike in the countryside. I guess my fate is still here. How can I go to CCTV? how can I fight for money day by day? that's impossible."