What problems will be encountered in the process of deep development of leisure agriculture?

The development of leisure agriculture is conducive to adjusting and optimizing the rural industrial structure, extending the agricultural industrial chain, promoting the development of secondary and tertiary industries, and improving the comprehensive benefits of agriculture. At present, leisure agriculture development is hindered by the lack of understanding, management lag, lack of service and so on. Leisure agriculture can not only let urban tourists simply relax, eat and drink wantonly, but guide or choose to receive tourists who can accept the advantages of rural areas and agriculture, so as to realize the common search for real prosperity and sustainable development concept of urban and rural residents, which is the purpose of future agricultural experience.

Why develop leisure agriculture?

The development of leisure agriculture is conducive to adjusting and optimizing the rural industrial structure, extending the agricultural industrial chain, promoting the development of secondary and tertiary industries, improving the comprehensive benefits of agriculture, and conducive to the transfer and employment of rural surplus labor force, because leisure agriculture is a labor-intensive industry, which not only needs production and management personnel, but also needs service personnel engaged in accommodation, catering, transportation and commerce, creating conditions for the transfer of rural surplus labor force and increasing farmers 'income. Leisure agriculture is beneficial to the exchange of personnel, information, science and technology, ideas between urban and rural areas, not only making urban people understand and experience agriculture, but also making farmers change their ideas and improve their quality, strengthening urban-rural interaction, promoting the coordinated development of urban and rural areas; leisure agriculture is conducive to excavating, protecting and inheriting agricultural culture, protecting rural resources and ecological environment, and realizing sustainable development of agriculture.

What problems will you encounter in developing leisure agriculture?

At present, leisure agriculture development is hindered by the lack of understanding, management lag, lack of service and so on.

1. Lack of planning (there must be a professional plan for leisure agriculture)

Many leisure agriculture projects do not realize the value of planning consultation and planning design, and are unwilling to invite professional organizations to prepare planning consultation and planning design schemes with guiding value, resulting in relatively low overall development level.

2. Homogeneous competition (creativity and innovation are what consumers like now)

See what others do to make money, what they do, simple imitation finally leads to white-hot homogeneous competition, becoming a common problem in the field of leisure agriculture.

3. Lack of talents (lack of talents leads to obstacles, and training talents is the key)

Whether it is a large enterprise entering the field of leisure agriculture or a farmer engaged in the management of farmhouse entertainment, there is a shortage of talents for development and management. How to rely on government support and docking with relevant institutions to obtain substantial breakthroughs in talent training and guiding high-quality professionals into the field of leisure agriculture is an important topic.

4, insufficient funds (do leisure agriculture, must consider the problem)

Leisure agriculture projects built entirely on government policy funds (or simply for defrauding policy funds) will be difficult to survive, let alone develop greatly. Innovation of profit model and financing model is the way out of leisure agriculture fund dilemma.

Do leisure agriculture must not have these mistakes!

Many people have certain misunderstanding to leisure agriculture, one by one to pull out!

Myth 1: If you have good resources, you will definitely make money!

Many agricultural investors often feel that they have taken a good piece of land, or have some government resources, etc., but they do not know how to integrate resources, realize them quickly, and find no profit model and entry point. Therefore, even if there are very good resources, but do not know how to rationally use their maximum value, can not achieve profitability.

Myth 2: I always feel that the more projects, the more attractive people are, and people will definitely come!

Many agricultural investors start out ambitious, have a lot of good ideas, and want to scale up and get there in one step. Accommodation, catering, entertainment and other one-stop services, so as to attract people. However, the reality is that the more investment projects, the more money they spend. In the end, the projects are very miscellaneous and have no characteristics, or no one comes.

Mistake 3: Find "experts" to do planning, certainly not wrong (did not ask the real professional company to do planning)!

Many agricultural investors have found some so-called "experts" to do planning, pavilions, catering and accommodation, which cost a lot of money, but in practice they often find that these plans often only say how to spend money, but do not explain how to make money. What's the problem? Without real professional company planning, the operability, profitability and landing of the project are not strong!

If you want to be profitable in leisure agriculture, you need to be able to play these models. Have you heard of them?

Mode 1: Play agricultural industry chain

"Whole industrial chain" refers to a complete industrial chain system consisting of planting and procurement, trade/logistics, food raw materials/feed raw materials and biochemistry, breeding and slaughtering, food processing, distribution, logistics, brand promotion, food sales and other links covered from mountain to table. Leisure agriculture is no longer an industry in which many farmers rely on nature to engage in simple production to directly meet the needs of human beings for food and livestock products, but to provide leisure, sightseeing, vacation, experience, entertainment, fitness, education, promotion, demonstration and other services.

Leisure agriculture integration industry chain is the foundation, play around the major links of the industry chain is king! Closely combine local natural resources, utilize leisure agriculture productive, ornamental, recreational, participatory, cultural, market and so on to develop leisure agriculture projects.

Model 2: Developing industries with scarce characteristic origin resources

Nowadays, the phenomenon of homogenization is very serious. Many things are owned by others, so if you want to do it, you should do it with characteristics! Characteristic natural resources mainly include characteristic climatic conditions, characteristic land resources, characteristic water resources, characteristic biological resources, etc. Characteristic cultural resources include minority culture, characteristic diet, characteristic craft, characteristic festival, characteristic architecture, farming culture, etc.

Mode 3: Cross-border catering mode

Catering culture is a cultural phenomenon about people's eating and drinking behavior. It runs through the whole historical period of human development and is embodied in all aspects and links, including leisure agriculture and rural tourism. In leisure agriculture planning and design, rural tourism planning and other planning and design, the good use of this culture for the development of creative leisure agriculture is quite important.

Leisure agriculture has many profitable places, there are many outbreak points, do not know if you know?

1. Specialization:

The key to the development of leisure farm lies in whether the operator can explore the natural resources, landscape resources, industrial resources, cultural resources and human resources where the project is located and make rational use and development of them, giving full play to the unique biological, seasonal and practical characteristics of rural and agricultural resources, so as to create the characteristics of farm. At the same time, attention should be paid to the combination of rural cultural resources, which is the focus of shaping the characteristics of leisure farms.

2. Experiencing:

One of the selling points of leisure agriculture is experience. How to design superior resources into knowledge, interest and humanized experience activities, integrate tourists into the scene, touch them with sight, hearing, smell, taste and so on, so as to make them have beautiful feelings and unforgettable memories, which will be the key to whether leisure farms can win in the future.

3. Ecology:

Natural ecology is the "treasure" of leisure agriculture. If leisure agriculture does not rely on natural ecology, it is equivalent to a person without soul. Therefore, leisure farms should cherish natural capital and strike a balance between leisure tourism and ecological protection to lay the foundation for sustainable development.

4. Health:

Health is what everyone values, and healthy "leisure agriculture" is not intended to be a big bright spot. Comfortable environment can reduce stress and worry. Therefore, future leisure farm operators should devote themselves to maintaining the environment, providing fresh air, clean water, non-toxic fruits and vegetables, designing health catering and fitness sports venues, and creating harmonious and humane social emotions, thus helping tourists maintain their physical and mental health.

5. Integration:

Leisure agriculture can not only let urban tourists simply relax, eat and drink wantonly, but guide or choose to receive tourists who can accept the advantages of rural areas and agriculture, so as to realize the common search for real prosperity and sustainable development concept of urban and rural residents, which is the purpose of future agricultural experience.