Wuyi, Hebei: "Internet + 's native products" bring back the "golden pimple"

A few days ago, Mr. Zhou, a merchant from Anyang, Henan Province, came to the service center of e-commerce entrepreneurship building in Wuyi County, Hebei Province. He ordered 100 pairs of Lu Shaojun's handmade cloth shoes online and came to pick up the goods today. "handmade cloth shoes sell very well in Anyang. We saw on the Internet that the handmade cloth shoes here have inherited a hundred years of craftsmanship and their workmanship is very fine, so we ordered 100 pairs." Mr. Zhou told the reporter.

Lu Shaojun, a villager of Nanshi Village, Wuyi County, Hebei Province, has been working in Beijing since graduating from university. by chance, he took the cloth shoes made by his grandmother and sent them to his cousin. as a result, many people in Beijing came to consult and wanted to order this kind of cloth shoes. So he went home to help his grandmother register the trademark and started to operate handmade cloth shoes on the Internet. now he drives more than 200 left-behind women to make handmade cloth shoes, with annual sales reaching more than 2 million yuan.

Under the guidance of the county government, many poor farmers, like Lu Shaojun, have set up online stores, and all kinds of agricultural and sideline products with unique Wuyi characteristics, such as miscellaneous grain products, roast duck, bacon, and set vegetables, have "risen in quantity and price", resulting in a remarkable increase in income. In this regard, farmer Zhao Suying also experienced deeply, through packaging and brand registration, she successfully sold more than 10,000 jin of millet online within two months. "in the next step, I will also bring my old pickles to market, focusing on the concept of green health." Zhao Suying said while showing her products to reporters.

Wuyi County is a national key county for poverty alleviation and development. since last year, the county has continuously expanded its poverty alleviation methods, targeted at the poor people who set up archives, and made precise efforts in the action of "poverty alleviation by industry, entrepreneurship, and employment" through e-commerce platform. each party member and cadre helps a low-income peasant household in pairs, understands the situation of the paired peasant household by walking into the village, and compiles the basic information into a book. In the county's e-commerce service center, the reporter saw a classified "poverty map", which distinguishes "hematopoietic farmers" from "blood transfusion farmers" to guide farmers to "touch the net" to get rid of poverty.

The county has metal cabinets, old elm furniture, agricultural products, facilities vegetables and other superior resources, but do not have their own brands and registered trademarks. To this end, the county party committee and the county government uniformly registered the trademarks of "Fuyi" and "made by Yi people". The county has established three-level e-commerce service points in counties, townships and villages, strengthened the construction of standardization system for the quality and safety of agricultural products, signed credit cooperation agreements with farmers, strengthened the construction of producing areas of pollution-free agricultural products, and ensured the quality and safety of agricultural products. Use SUNING Yunshang, Alibaba Village Amoy and JD.com accurate poverty alleviation e-commerce platform to establish a "Wuyi characteristic Pavilion" to send the original ecological agricultural products of farmers directly to the dining table in the city.

Through the "Wuyi characteristic Pavilion" first try, low-income farmers taste the benefits, but also let the county see a new opportunity to get rid of poverty. As a result, college students in the village were mobilized to set up a professional e-commerce team to create a "Watson Creator" e-commerce poverty alleviation platform to form a long-term poverty alleviation mechanism of "e-commerce profits and people's income".

The Watson Zhongchuang entrepreneurial team, dominated by Lu Shaojun, has established more than 100 designated "suppliers" of original ecological agricultural products among "hematopoietic farmers". The entrepreneurial team monitors the processing process and cooperates with the government to complete quality monitoring. minimize intermediate links. "now we need more people who know how to plan and design to promote Wuyi's agricultural products." Lu Shaojun said.

In order to incubate more high-quality poverty alleviation e-commerce, Wuyi County integrates idle resources and sets up a rural e-commerce public service center with physical stores for specialty agricultural products, agricultural products testing and sorting centers, e-commerce service centers, and so on. to provide facilities and services for the circulation of agricultural products. At present, 10 township-level comprehensive service centers and 524 village-level service stations have been built in the county, more than 5000 farmers have participated in or tried to develop rural e-commerce, and more than 100 e-commerce outlets have been set up by poor households, promoting the employment and entrepreneurship of young people in rural areas. let more rural talents return. Wuyi County is very confident that a total of 12000 low-income farmers have been lifted out of poverty steadily in 2015, and another 17000 poor households will be lifted out of poverty this year.