"Nongjiale" should show the charm of the countryside.

Nowadays, many city people like to go to "farm music". In addition to enjoying farm food and leisure, they can also feel the unique charm of rural culture. Rural culture is more natural, emotional and simple, with a more natural sense of life and a sense of belonging. Unfortunately, these original ecology are a little hard to find these days. Some "farm music" lacks local characteristics, and even pursues the flavor of the city in terms of marketing methods and main products. The development of "farm music" with the charm of rural culture is not only the requirement of the sustainable development of rural tourism, but also the need to meet the needs of public consumption psychology.

Efforts to build a "farm music" with local cultural characteristics need inheritance and continuation, and the perspective of scientific management and innovative development. For example, "Nongjiale" should give full play to local advantages and evoke tourists' memories of specific rural areas or the imagination of pastoral life. This requires the introduction of more distinctive elements of farming culture, the display of various forms of local culture, and the expansion of the cultural connotation of leisure agriculture. At the same time, tourists should be allowed to experience and try farm activities for themselves, so that they can be interesting when they come back. When they go back, they can tell stories and arouse homesickness. For example, when "Nongjiale" provides catering and leisure, we should use our brains to focus on the characteristics of "nostalgic culture on the tip of the tongue", which makes people greedy and unforgettable after eating. Only when we strive to inherit and restore the local characteristics, constantly improve and strive for excellence, so that tourists can find a different "local flavor", the thick rural culture can become a treasure and show its unique charm.