How to carry forward the spirit of craftsmen in the field of agriculture

Not long ago, Ren Zhengfei made a very sobering remark. He said that "good quality and low price" and "allowing consumers to enjoy low prices" are unreliable. It means to improve the quality of products, which is the core of supply-side reform, what is needed is the pursuit of perfect "craftsman spirit".

This is true in industry, but what about agriculture?

It should be said that at present, the need to improve the quality of agriculture is more urgent than that of industry. In recent years, not only food safety, soil pollution, unmarketable agricultural products and other problems have been criticized, the domestic consumption structure is also quietly transforming. Not to mention the emergence of hundreds of millions of middle class in China, they pay more attention to the safety and quality of agricultural products. Even ordinary consumers have a picky look in the face of a dazzling array of vegetables, melons and fruits in the market. In the face of the impact of low prices of international agricultural products, the agricultural field especially needs the "spirit of craftsmen" to restore confidence.

The spirit of craftsmen is first of all a kind of inheritance. Extending to the field of agriculture is an in-depth reflection on the relationship between man and land and a universal respect for the basic common sense of agricultural production. For example, we should fear nature and protect the environment. The spirit of craftsmen also respects the wisdom of traditional agriculture. Our vast villages have never lacked a healthy concept of agricultural production. The "Sangji Fish Pond" in the Pearl River Delta is a good example, which fully demonstrates the interrelationship of the circular production of "Sangji Fish Pond". It shows the wisdom of farmers to adjust measures to local conditions and be kind to nature.

Inheritance does not mean being conservative. The times are developing, the needs are changing, and the "craftsman spirit" obviously needs to keep up with the pace of the times. In the field of agriculture, drip irrigation facilities adopted due to the lack of water resources, new varieties introduced due to the development of science and technology and so on all belong to this category. The only thing that remains unchanged is the persistence and pursuit of farming.

Of course, "craftsman spirit" is not a romantic slogan, its development and cultivation obviously requires conditions. So in today's society, what can be used to stimulate the "craftsman spirit" in the field of agriculture?

The guarantee of the system bears the brunt. In the environment in which the whole society is infected by utilitarianism, if there is no good system construction, the "craftsman spirit" obviously can only stay in personal stunts and cultivation, and is often unsustainable. This is also an important reason why Japan's "human national treasure" system has been mentioned again and again. The most important thing to pay attention to is the protection of intellectual property.

The author once interviewed a breeder who made outstanding contributions to the development of the corn seed industry, and the 70-year-old was still sticking to the cornfield. When it comes to the corn seed market, the old man is heartbroken. He said that the breeding cycle is long and risky, and that the cultivation of a new variety may require a lifetime of hard work, and even many people's lifelong efforts have not yielded significant results. After the seeds are bred, some people can put up a bag and sell them on the market, and the cost of breaking the law is extremely low.

Of course, in addition to the institutional guarantee, in order to carry forward the "craftsman spirit" in the agricultural field, the most fundamental thing is to realize the effective docking between the product and the market.

The author has been to the Hulunbuir Prairie, where a farm is very eye-catching, and there are large tracts of mustard flowers growing on the black land. The people on the farm take good care of the land, and when it comes to the harvest season, the canola oil extracted is clear and mellow. However, it is these gifts from nature that have not opened up a market in the wider market. Thousands of miles away, in a village called the Great Wasteland at the foot of Changbai Mountain, farmers form cooperatives to grow organic rice, and the land needs to be cultivated for more than three years before sowing. People use broken rice to make a kind of liquor, which tastes good, but there are not many such products for sale in the market. "the smell of wine is also afraid of the depth of the alley." many good agricultural and sideline products are often confined to one place because of the lack of brand building and marketing.

The most fundamental purpose of carrying forward the "craftsman spirit" is to guide farmers to produce good products to meet the structural needs of social consumption, so that producers can lead a better life, and then improve the quality and competitiveness of agriculture as a whole. However, at present, the "craftsman spirit" called by the society is more directed to individuals, that is, "craftsmen" or "craftsmen and farmers" elaborate and strive for perfection of their own products. But looking at the world, the competitiveness of agriculture, and even the value of agricultural producers can not be achieved by which breeder or which farmer can work alone.

In the traditional countryside, the era when an old master with several apprentices honed their skills and had something to eat by word of mouth is over. When facing a broader market, farmers need to rely more on an organizational model.

The same is true for the cultivation of agricultural regional brands. From farming to planting, to marketing, and even the production of a small advertisement for agricultural products, what is needed is the systematic operation of a whole team. Only by infiltrating the "craftsman spirit" into every link of the whole organizational chain, division of labor and cooperation, can its due market value be reflected.

Of course, to carry forward the "craftsman spirit" in the field of agriculture also needs the care of the whole society. Farmers with "ingenuity" to provide consumers with good agricultural products, corresponding to the whole society should give enough respect to the work of farmers. This respect is first reflected in the treasure of agricultural products. But if you look at the countless amount of food we waste on the table every year, we can see that this atmosphere has not yet been formed.