Boost the confidence of domestic milk with high standards

These days, two pieces of news related to China's dairy industry have attracted a lot of attention. First, China's first "China Dairy quality report (2016)" shows that the quality and safety level of dairy products in China has improved significantly, and the qualified rate of national dairy products sampling inspection reached 99.5% in 2015. Second, the State Food and Drug Administration issued two draft supporting documents for soliciting opinions, namely, "Application material Project and requirements for the Registration of infant formula milk powder products" and "key points and judgment principles for on-site verification of infant formula milk powder formula registration". It is considered by the industry that its standards and system requirements are more stringent, and many foreign milk powder that do not meet Chinese standards will be prevented from entering the country.

The two pieces of news put together precisely show that the revitalization of China's dairy industry depends on stronger strength, higher standards and stricter supervision. The introduction of the new milk powder policy defines the bottom line that production and management enterprises "must do", but the relevant enterprises should also prevent the "edge ball" of the new policy under the pretext that "what is not prohibited by law can be done." prevent wrangling with the differences between international standards and Chinese standards. For this reason, in the process of implementing the new policy of milk powder, we must establish a more severe exit mechanism and punishment mechanism, increase the illegal and illegal costs of some unscrupulous enterprises, and make them respect the order of consumers and market economy. At the same time, it is also necessary to improve the "visibility" of the evaluation system of relevant departments, force milk powder manufacturers to abide by principles, promote the healthy development of China's dairy powder industry, and let consumers regain their confidence in the domestic milk market.

As the foreign milk powder adjusts the marketing strategy of the Chinese market, the price begins to loosen, and the impact of more and more "Haitao", the market competition of domestic baby milk powder will be more fierce. The new rules on milk powder put a "hoop spell" on "Haitao" milk powder, and some foreign milk powder that does not meet Chinese standards will be "shut out". For domestic milk powder enterprises, it is equivalent to losing some competitors. However, if domestic dairy enterprises want to really win back the market, they still need to pay close attention to quality, build brands, and reduce costs through large-scale, intensive and standardized breeding.