Strengthening Characteristic Products is the Fundamental Way to Resist Impact

With the development of economic globalization and trade liberalization, China has become a big importer of beef and mutton. In recent years, in addition to the continuous expansion of the scale of imports, international trade has also shown some new changes and new characteristics. Fresh e-commerce has been tested for the first time and cross-border direct mining has become possible. In the face of many new changes and trends in imports, how to deal with beef and mutton enterprises and how to develop the domestic industry are worthy of further consideration. The pattern of imported beef and mutton shows new characteristics--

The sources of imports are expanded and the price competition is fierce. In recent years, with the strong consumer demand, the source countries of beef and mutton imports are constantly expanding. Since 2012, China has resumed the import of beef and mutton from Argentina, Brazil, Chile and Mongolia, and negotiated with the United States, Britain, France, Ireland, Namibia, Russia and other countries on the import issue in 2015. With the fierce import competition, the import price of beef and mutton remains low. According to customs statistics, as of July 2016, the average price of imported beef and mutton in China fell 8.6% and 27.4% respectively compared with the same period last year.

The import of live cattle for slaughtering has become a new mode of import. In August last year, China and Australia reached an agreement on importing live cattle for Australian slaughtering products, and Australia will export 1 million live cattle to China each year. AQSIQ has selected Chongqing Fengdu, Zhejiang Ningbo, Henan Luohe and other places as the first batch of "Australian cattle" import pilot grounding. As the import of live cattle requires the establishment of isolation pastures and the necessary facilities for purchasing live cattle, it is still under exploration at the operational level. If it has a certain advantage in the future market competition, the purchasing scale of live cattle is expected to expand.

"Foreign breeders eat meat", cattle and sheep enterprises step up overseas mergers and acquisitions. With the rise of domestic production costs and the intensification of industry competition, powerful domestic meat enterprises have begun to lay out overseas markets. Through overseas mergers and acquisitions, they can not only obtain high-quality and low-cost raw material resources, advanced technology and management experience, but also help to improve the popularity of local brands in overseas markets and promote the process of enterprise internationalization. This mode of "foreign farmers eat meat" has become one of the new modes of import.

Fresh e-commerce has been tested for the first time, and cross-border direct mining is possible. Fresh e-commerce is known as the next hundreds of billions of Chinese e-commerce market. So far, the number of cross-border e-commerce pilot cities approved by the State Council has increased to 10. At present, there are two ways to import cross-border e-commerce, one is bonded warehouse delivery in the free trade zone, and the other is overseas direct purchase. Cross-border e-commerce has higher requirements for storage and transportation cold chain logistics, the major e-commerce are competing for fresh market share, providing different product quality, cross-border e-commerce to continue, logistics cold chain needs to be developed.

Enlightenment to domestic industry--

There is no need to panic excessively. Import threats. From the perspective of structure, frozen meat accounts for more than 96% of China's beef and mutton import structure, while cold fresh meat accounts for only 4%. According to China's consumption habits, hot and cold fresh meat market is still dominant, foreign imports of "frozen meat" and fresh meat taste is quite different, can not really replace domestic fresh beef and mutton.

Ensure the quality of domestic meat and develop local products. In the face of the import impact of foreign products, we need to highlight our own advantages and develop products with local characteristics. Protect the origin of the excellent local resources of beef and mutton in China, realize the traceability of quality, and finally realize the high quality and high price of the products. In addition, to promote China's mutton cooking and food culture, improve the value of products and establish a brand.

Make full use of imported raw materials to produce high value-added products. Make full use of imported raw materials to produce high value-added products, such as steak, ready-to-eat products and so on. Frozen beef and mutton imported from abroad will be processed according to their uses after thawing. The import of live livestock is regarded as the integration of cattle by-products and beef products. according to the various parts of live cattle, fur, viscera, bone blood and other by-products are deeply processed to develop and sell different grades and kinds of products. this can not only reduce the cost of imported live cattle, but also export high-grade products to neighboring countries.

Improving the import system and mechanism is conducive to industrial transformation and upgrading. The impact of imported products on the domestic industry, the price advantage of low-price competition can only have a certain impact in the short term. In order to achieve long-term competitive advantage and sustainable development in the global market, domestic enterprises should speed up industrial transformation and upgrading. Adjust product structure and pay attention to improving quality. At the national level, we should improve the import system and mechanism, strengthen the comprehensive management of smuggling and counterfeit products, and maintain a normal and healthy competitive environment in the market.