The fruit sold well on the e-commerce express.

"it's really good to open e-commerce services. I didn't expect that when I just tried fruit 'touch the net' in autumn, I realized a sales income of more than 20,000 yuan." Zhang Xin, head of e-commerce in Lianao Village, Guangji Township, Dongpo District, Meishan City, said on September 1 that the phenomenon that the township did not attach importance to fruit brand sales for many years was changing with the building of an e-commerce service platform.

Guangji Township is the largest fruit base in Dongpo District, with a total planting area of more than 55000 mu of mixed oranges, peaches and other fruits, with a total annual output of more than 85000 tons. However, due to the influence of the traditional way of thinking, many fruit farmers have the idea of "waiting for customers to come and sell it" in the process of fruit sales, and do not use their brains and efforts from the brand, resulting in the fruit sales channel is not smooth, good fruit can not sell a good price, affecting the efficiency of fruit output.

In view of the lack of brand in fruit sales, since the beginning of this year, in accordance with the new idea of upgrading the fruit industry, the township has focused on the building of an e-commerce platform to enhance the fruit brand, adopting the method of combining going out to visit and inviting in for advice, and successively invited experts from Shanghai Urban Planning Research Institute and experienced "Sichuan Shushang" people in charge of e-commerce operation in the province to visit the township.

Subsequently, the Guangji Wechat official account in Taoyuan of the township quickly opened, the first e-commerce service station was also built in Taohuashan Square in Yachi, and the Tianfu Sheng Lin Fruit Industry Special Association of the township also signed a strategic cooperation agreement with an online sales company. use the cold storage of the special agency as the company's operation transfer station to expand the market space in an all-round way and increase the fruit brand effect. At the same time, the township also registered fruit brands such as "Guangji nectarine" and "Lanpo", established and expanded industrial demonstration gardens and family farms, and promoted brand demonstration planting, so as to take a new road to the development of fruit industry with good tree brands, market expansion and efficiency.

It is understood that the township is currently taking the opportunity of building an e-commerce service platform to expand the share of online sales of autumn fruits and comprehensively call for high-quality fruit brands. "relying on e-commerce to engage in online sales, save time and effort, but also sell at a good price, so that I can grow fruits with better efficiency." Guangji Township Yachi Village fruit grower Zuo Yongming said.