Agricultural Deepwater Revolution in the New era

In the era of global economic integration of the Internet and big data, China's agriculture is in urgent need of innovation. However, time and practice have proved that agricultural innovation and development in the new era is undoubtedly a "deep-water revolution".

From the era of primitive agriculture, traditional agriculture, modern agriculture, the continuous evolution and development of modern agriculture, we can clearly understand that the development and effectiveness of agriculture will never be immediate, but a protracted war.

The agricultural revolution in the new era does not allow us to carry out agriculture step by step, it needs innovation and technology, and it needs farmers and land as the foundation of all reforms.

Here, the author analyzes several deep-water areas of agriculture:

1. How to build the "new agriculture, rural areas and farmers" in the main grain producing areas, and how to solve the pain points of "agriculture, rural areas and farmers"?

How to build a new countryside? Repair or build? How do you fix it? How to build it? If it is repaired and built, is it the construction of a new countryside? Can the countryside that can't keep people be called the new countryside? Is the wall painted or repaired? Can the value of such a repaired countryside increase in value? What's the point?

What is the definition of new agriculture? Centralized land into farms, "moderate scale" planting, land transfer market-oriented? Can the standard of large-scale planting be unified? How to implement agricultural intensive and specialized planting by organized means?

How can new farmers reach the point of happiness and satisfaction? In rural areas where most of them are left-behind children and elderly women, how can new farmers return to rural areas? If farmers become a profession, how can their land be guaranteed? How to protect the interests?

The author believes that the problem of the construction of "new agriculture, rural areas and farmers" is from shallow to deep, from dark to dark, which is indeed a "deep water revolution", which requires us to analyze deeply and find the Chinese-style road of "new agriculture, rural areas and farmers".

two。 The risk of agricultural planting is high, and the payback period of agricultural investment is long.

Agricultural planting is often affected by weather and other natural factors, drought and waterlogging, hail, tornadoes and so on will cause crop yield reduction or even no harvest, so the risk of agricultural planting is high.

The growth cycle of crops is longer and will not produce immediate results, and if crops and fruits are affected by natural disasters and other external factors, agricultural investment can not be recovered in a short period of time. Therefore, investment in agriculture, there are many uncontrollable factors, high risk, long return cycle, resulting in the progress of market-oriented agriculture is very slow.

The author believes that: staple grain industry agriculture is a big field, Ali, Lenovo and other large enterprises are also brewing, but not really reach out, are in wait-and-see. The speed of agricultural development is slow, and uncontrollable factors are really one of the main reasons.

3. It is difficult to predict the application effect of new agricultural technology in different places.

First, the application and promotion of new agricultural technology, often due to the lack of professional and technical personnel, resulting in twice the result with half the effort. Science and technology is good science and technology, achievements are good results, if there is no procedural implementation, then the application effect of new agricultural technology is difficult to predict! This may not be the problem of technology itself, but the problem of the application of technology.

Second, the promotion of new agricultural technology in different places, due to different soil, different weather, different water supply, different nutrient supply, how to make the new agricultural technology play a role effectively and clearly?

The author believes that: the new agricultural technology is difficult to popularize, and the ways and methods are all problems. if there is no means to implement it, it can only be set up in the air without shadow. How to transform scientific and technological achievements? Can the scientific research achievements of relevant agricultural departments be commercialized?

4. Establishment of Agricultural big data Cloud platform

By the end of October 2015, the number of farmers' cooperatives nationwide had reached 1.479 million; 99.97 million peasant households joined, covering 41.7 percent of the country's peasant households, and more than 135000 demonstration cooperatives at all levels.

The construction of agricultural big data platform such as farmers' cooperatives is not only a big project, but also the best way to realize agricultural industrialization and an ideal model to reduce intermediate links.

However, the construction of agricultural big data cloud platform needs not only the work support of these farmers' cooperatives, but also some policy support from the government, so that the construction of agricultural big data cloud platform can be relatively smooth.

At the same time, agricultural technology service platforms such as agricultural doctors and field circles emerge in endlessly, and they are basically in the initial stage, which is still a region, or a province, a starting platform. The docking of agro-technical experts and platforms and the docking of platforms and demand users in each platform are the difficulties of the agro-technical service platform, the timely solution, and the degree of solution of user needs, which are also the core issues of the construction of the agro-technical service platform.

The author believes that the application of Internet thinking in the Internet era, agricultural big data cloud platform and agricultural technology service platform is the general trend, but its core link is still the difficulty to step forward.

5. How to realize the integration of primary, secondary and tertiary industries in agriculture?

The 2015 Central Rural Economic work Conference first mentioned: "it is necessary to establish the concept of big agriculture and big food, and promote the integrated development of the primary, secondary and tertiary industries with the overall planning of grain economy and feeding, the combination of agriculture, forestry, animal husbandry and fishing, and the integration of planting and breeding."

How to promote the integrated development of primary, secondary and tertiary industries? The "company + base + peasant household" model is based on the company as the leader and the base as the support. On the basis of farmers. The company is the leader, with its own advantages in capital, technology, equipment and talents, through the establishment of a corresponding agricultural product production base, which is contracted by farmers to develop and operate.

Only the integration of the primary, secondary and tertiary industries and the integration of agriculture, industry and commerce can achieve a win-win situation, but especially in the staple grain agriculture, we can see that most farmers basically stay in the link of obtaining the benefits of primary production, such as selling grain and collecting money, farmers are still farmers, and they do not share the benefits of the secondary and tertiary industries. In the end, it is the companies and bases that make profits in the secondary and tertiary industries, not farmers. Therefore, the security of farmers is very low. They are the owners of the land, but not the biggest beneficiaries of the land. Even part of the grain sales money received by "No.1 production" comes from the subsidy of the state.

How to protect the interests of farmers and share the interests of the secondary and tertiary industries? Another deep-water area of agricultural reform in this new era.

The author believes that the protection of farmers' land and income is the focus of the integration of primary, secondary and tertiary industries, and the integration of agriculture, industry and commerce. We need to innovate the system, find the grasp, find the connection point of various industries by organized means, and closely connect the relationship between farmers, land and the secondary and tertiary industries.

6. The "traps" of demonstration projects such as wisdom and leisure agriculture

Wisdom, ecology, leisure, facilities and sightseeing agriculture are more popular agricultural project words nowadays, because at the present stage, with the development of the main trend of society, the surrounding villages and towns near cities are no longer ordinary rural areas. but to develop into a new type of modern agriculture with value creation and market economy, including design beauty, scientific and technological innovation, multi-functional equipment and so on.

The higher end is intelligent agriculture, which is defined as applying Internet of things technology to traditional agriculture, using sensors and software to control agricultural production through mobile platform or computer platform, realizing accurate perception, control and decision management, and realizing the intelligence of traditional agriculture. At the same time, intelligent agriculture also includes agricultural e-commerce, food traceability anti-counterfeiting, agricultural leisure tourism, agricultural information service and so on.

Such intelligent agriculture and leisure agriculture have been built all over the country, and major consortia and groups have invested in even landmark buildings, leisure ecological agriculture, sky gardens and other demonstration projects.

The author believes that:

Similar to this kind of agricultural demonstration is still on the surface, and the gap between demonstration and popularization lies in practicality. The construction of intelligent ecological agriculture is promoted on such a large scale, but its practical problem has not been fundamentally solved. In previous years, some agricultural industrial parks that cost a lot of money to build on a large scale have come to a standstill.

We must understand that demonstration is the benchmark, the beginning of the point of value, and not just "a painting". Therefore, the establishment and promotion of a demonstration project, the economic account is to be calculated, only investment does not receive, long-term investment for a long time without collection is a naked waste of resources and capital. Whether it is the choice of marketization or policy, we need to study the value creation in many ways. We must not fall into such a "trap" and cannot get out of it.

7. The Survival of Agricultural Internet and E-commerce

In 2014, Alibaba announced that he would invest 10 billion yuan in three to five years to build 1000 county-level operation centers and 100000 village-level service stations to build a new engine of agricultural e-commerce. The rural market has become a new growth point of the e-commerce industry.

Nowadays, the development of agricultural products e-commerce fruit category is relatively good. Chu Shijian's "Chu Orange" and Brother Honey Peach's "Chu Orange" are all relatively successful e-sales of agricultural products, and they are also successful cases of engaging in agriculture. But more facts have proved that the road to agriculture is bound to be a "deep-water" revolution. Many people who have been engaged in agriculture must have deeply realized that the hardship of walking along the road of agriculture is not as easy as imagined.

The Internet era needs Internet thinking, agricultural innovation also needs Internet thinking, and integrated industrialization needs Internet thinking more. But many agricultural e-commerce have not started to be knocked down on the beach, because the Internet era of brand, direct sales road, is not easy to go, if there is no strong capital investment, it is easy to lose miserably.

The author believes that:

What is a brand? In the Internet era where the pros and cons coexist, it is not easy to create a brand for the network supply and marketing platform that is difficult to distinguish between fakes. If you really want to build a brand, it must be "burning money" in the early stage.

What is direct selling? The enterprise intends to ban dealers and adopt the strategy of direct sales, which can not be achieved in a short time. For one thing, too many buyers identify dealers rather than brands. Second, the sales resources and channels in the hands of dealers will not be willing to give up.

It is difficult to build a brand and it is difficult to realize direct marketing with a brand, which is the embodiment of the agricultural "deep water revolution".

In the face of the "deep-water revolution" in agriculture in the new era, we should clearly analyze:

In the Internet era, it is necessary to use Internet thinking.

Innovation is to keep pace with the times, but it should not fall into the "trap" of innovation. Only by combining marketization, policy and practical problems can we move forward.

The development of agriculture in the new era is a "deep water revolution". There are many deep water areas. The author only enumerates one or two. Agriculture has risks and investment needs to be cautious, but with China's huge agricultural resources, agriculture is bound to be a big cake. Because of different times and different foundations, the technology and conditions of this "deep water revolution" have been greatly improved, and the model replication of developed countries needs to be carefully considered.

In the new era of agriculture, water depth should also strive for the victory of the revolution!