Agricultural CEO active in the field

With the development of modern agriculture, every link of agricultural industry needs more and more modern agricultural management talents who can grow and raise, understand technology, good management, management and high quality, and agricultural shift upgrading needs more and more "agricultural CEO" which is active in the field.

Agricultural professional managers, also known as "agricultural CEO", belong to a new type of professional farmers who operate and control the resources and capital needed for agricultural production and operation, and obtain commissions or dividends while seeking maximum economic benefits for farmers' cooperatives, agricultural enterprises or owners. They are not only familiar with agriculture, but also understand operation and good management, have higher professional accomplishment, are "white-collar workers" in the new type of professional farmers, and are playing a more and more important role in agricultural management.

Agricultural professional managers have become urgently needed talents in the development of modern agriculture, making use of their management knowledge to make agricultural shift and upgrade. Agricultural professional managers serve the main body of the new agricultural operation, and their income includes two major parts: profit commission and project management. the general mode of operation is to put forward a production plan for the cooperative, and the manager puts forward a detailed cost plan, which shall be considered by the shareholders' meeting of the cooperative. after the adoption, the cost will be arranged according to this, and then the income will be paid a dividend after harvest. Among them, managers must ensure guaranteed returns.

Some people have summed up the general conditions for recruiting professional managers: generally, they are required to be under the age of 55; village group cadres, planting experts (large-scale growers), agricultural machinery hands, etc., who are engaged in agricultural production with a certain level of education; excellent young and middle-aged talents with college or secondary school education and committed to rural areas and the development of agricultural industry Urban residents who intend to join the agricultural industry, demobilized soldiers and other personnel who are familiar with the operation and management of agricultural production; finally become agricultural professional managers after independent declaration, training, examination and certification.

In addition to the above rigid conditions, agricultural professional managers also need to have the following abilities.

Raise good land, grow good grain, understand agriculture and rural areas, and ensure grain production and income. Agricultural professional managers serve a new type of agricultural management, rooted in the land, must know how to use the existing land resources to play the maximum role of income generation.

Be good at operation and management, grasp the market trend in time, and lead the cooperative to make the right choice. The market is rapidly changing, and agriculture with a long cycle needs keen market insight to grasp the main points in the complex market information and make correct decisions.

Understand marketing, good publicity, the use of new publicity means, the use of the Internet. Agricultural professional managers must know how to make use of brand promotion and Internet promotion. Branding is an important direction of modern agricultural development. Therefore, agricultural managers need to learn the knowledge of brand planning, brand packaging and brand communication, and help new business entities and agricultural products to seize the market and channels through brand building. In addition to brand building, the Internet of agriculture has become the core task of agricultural managers in the new era. Agricultural managers should not only have Internet thinking, but also have Internet marketing, Internet technology and other knowledge. Quickly apply the Internet to the process of planting, aquaculture production and marketing through learning and training, and quickly change the mode and channel of agricultural production with the help of the Internet.

"Agricultural professional manager" has quietly sprung up in the field of agricultural production and management, and this new profession will play a mainstay role in the development of agricultural modernization and shift upgrading in the future. Various localities also strengthen the training of agricultural professional managers, hoping that more people will join this profession.

Under the guidance of the scientific concept of development, Hebei New Countryside Construction Promotion Association aims to serve the development of modern agriculture, the construction of beautiful and happy villages, the wealth of villagers and the transformation of the functions of government departments. Actively cooperate with the provincial party committee and provincial government, strive to play the role of bridge and link, organize, mobilize and integrate the forces of the whole society to participate in the construction of a new socialist countryside, and make positive contributions to building an economically strong province and a beautiful Hebei in an all-round way. For more information, please follow the public platform of Hebei New Countryside Construction Promotion Association.