How can underdeveloped areas give full play to their advantages and start agricultural brands?

The region is remote, and the products have been in a state of "hiding in purdah" for a long time, which is the common situation faced by agricultural products in many remote and underdeveloped areas in the west: the popularity and influence of agricultural products are relatively low, and the overall competitiveness is not strong. Quality and efficiency are not high. In these areas, the situation of the production and management of agricultural products is often as follows: "main road goods" are in the majority, high-quality agricultural products are relatively few, and the main bodies of industry production and management do not form brand influence or brand awareness is not strong. There is a phenomenon of homogenized competition or even disorderly competition between local agricultural products and neighboring areas and producing areas. For these problems, Gansu has undoubtedly seen the crux of the problem when planning to promote the supply-side structural reform of agriculture-the market competition of agricultural products has moved towards brand competition with high quality, safety and green as an important symbol.

The weak competitiveness of agricultural products in underdeveloped areas is affected by geographical environment, information, technology and other factors. in recent years, many western underdeveloped areas, including Gansu, are actively exploring development paths to break these restrictive factors. strive to promote "long" and make up for "short".

Many underdeveloped areas are rich in soil and water light and heat resources and have no pollution, and have important resource advantages of green and organic agricultural products. therefore, these areas should make full use of this advantage and play a good "green card" and "organic card". Secondly, the underdeveloped western regions should highlight regional differences, pay attention to differential competition strategies, actively shape the image of the origin of their own agricultural products, and enhance the recognition in the hearts of consumers. Secondly, underdeveloped areas should make up for technological deficiencies, do a good job in the quality control of agricultural products, and ensure the "safety on the tip of the tongue" of consumers. Finally, with the arrival of the "Internet +" era, the underdeveloped western regions should seize this opportunity, do a good job in top-level planning and hardware supporting construction, and guide and support the brand construction of agricultural products.