The revitalization of the dairy industry depends not only on confidence.

For eight years in a row, the story of China's dairy industry striving to govern and fight back has been difficult to interpret, and it is becoming more and more wonderful and vivid.

Why eight years instead of 10 years, 20 years or more? This may be a unique phenomenon of the domestic dairy industry, but also the biggest pain point of the domestic dairy industry. The melamine incident, which was violently exposed in 2008, almost destroyed the domestic dairy industry. At that time, all domestic milk labels were removed from the shelves, which made it difficult to look directly at the scene. It has been exactly eight years since then. Before that, many domestic dairy companies have been working hard, and after that, more domestic dairy companies have worked harder. However, because of the incident that humiliated the whole industry, the efforts of how many people and how many enterprises were wasted. No matter how brilliant you have been, how many hardships you have experienced, and how many obstacles you have overcome, you need to reshape your image and gain consumer recognition from scratch.

In the twinkling of an eye for 8 years, the domestic dairy industry always seems to have a shadow that cannot be erased. In recent years, when it comes to the revitalization of the domestic dairy industry, everyone always involves a topic: to enhance the consumer confidence of Chinese people in domestic milk. Is the lack of consumer confidence the mood of being bitten by a snake? Or is it the mentality of foreign monks who like to recite scriptures? There may be both, but it seems that consumer confidence cannot be completely equated with these two mentalities. A very vivid example, in the last three years, each of the dairy industry conferences will send a message: domestic milk is at the highest level in history. This just shows that, compared with ourselves, we do better year after year, and the quality is higher year after year, but there is still a lot of room for improvement in product quality. Because if every year is at the highest level in history, the "highest" of the following year must be the continuous progress on the basis of the previous year and the improvement of the previous year.

This is the crux of the problem. Consumer confidence is not enough, of course, affected by many psychological factors, but the most fundamental lies in the product itself: there is good milk; there is good milk, there is a good market. Yes, the domestic dairy industry has developed step by step in recent years, one step at a time, and the qualified rate of spot checks is nearly 100%. The results are obvious to all, and consumers have already expressed their confidence with their actions. It can be seen from the data that even the most obviously affected infant milk powder, the market share of domestic milk powder has gradually recovered to 51% in recent years, with imported milk powder accounting for 75% of the domestic market in the first few years. But does this show that the quality of domestic milk is perfect enough for consumers to come out of that state of mind? No, not yet. According to the authoritative statement, it will take us another 5 to 10 years to strive to reach the international advanced level of dairy quality by 2020. This means that it will take at least a few years for dairy quality to reach the international advanced level.

Therefore, to see the achievements, face up to the gap and improve the quality is the only way for China's dairy industry to strive for strength. At this point, we need courage and integrity. This kind of courage is to dare to make the quality of China's dairy industry truly world-class, and to dare to let consumers be completely conquered and convinced by you, so as to hold the "milk bottle" firmly in their own hands. This kind of honesty is to make no concealment in the face of problems, never perfunctory in the face of difficulties, seek truth from facts, deficiency is deficiency, and fault is fault, instead of blaming competitors for problems and blaming others for not buying their own products when there are difficulties. always looking for reasons from the outside.

Confidence is more important than gold, which is a good description of domestic milk consumption. Whether it is the difficulties of eight years ago or the painstaking efforts of the past eight years, improving quality and boosting confidence always go hand in hand with domestic milk. Perhaps when we have the courage and integrity to face the problems behind confidence and solve the problems behind confidence, the golden moment of domestic milk will come.