Speed up to make up for the "deficiency" of rural e-commerce talents

In recent years, rural e-commerce has shown a trend of rapid development, and e-commerce has brought the situation of "mass entrepreneurship and innovation". Rural e-commerce is not only the next cake in the eyes of many e-commerce giants, but also a breakthrough in the transformation and upgrading of county economy. The development of rural e-commerce is not only highly valued by the state, has a huge market consumption potential, but also become an important engine for the development of "regional economy" in many places.

The Internet is profoundly changing the original model of county economy. However, with the rapid layout and rapid growth of rural e-commerce, it still faces many challenges in information infrastructure, logistics system and professional team. Among them, the biggest challenge is the growing gap of e-commerce talents, especially the lack of compound talents who not only know how to grow, but also know how to do business, but also understand e-commerce. After the initial rapid growth, many rural e-commerce enterprises are weak, which has played an increasingly prominent role in the development of rural e-commerce.

At present, the lag of talent training mode in colleges and universities, the lack of talents and brain drain in rural e-commerce are all urgent problems to be solved in the construction of rural e-commerce talent team. First, the training mode of e-commerce talents in colleges and universities lags behind, theory is separated from rural practice, and students lack practical ability, which leads to the structural contradiction between supply and demand. Second, there is a shortage of rural e-commerce talents. The cultural quality of the rural population is low, and many people have not received formal education and training. There are great differences in economic development, public services, infrastructure and preferential policies between urban and rural areas. more and more talents choose to stay in urban development, and even those with relevant abilities are unwilling to stay in rural areas. this leads to a shortage of rural e-commerce talents. Third, the brain drain of rural e-commerce. Attracted by various preferential policies of urban enterprises, or because of practical problems such as salary and treatment, there is a brain drain.

The development of rural e-commerce is inseparable from the core drive of e-commerce talents. To solve the problem of lack of talents in rural e-commerce is a systematic project, which requires joint management and linkage. The author believes that in order to really solve this problem, we need to strengthen training, form a strong propaganda atmosphere, and attach importance to the introduction and training of talents.

First of all, it is necessary to establish a talent docking mechanism with colleges and universities. Starting from the source of e-commerce personnel training, establish a close cooperative relationship with colleges and universities, and reach an employment agreement with colleges and universities in terms of the employment standards of rural e-commerce, the level of skills that talents need to achieve, and the duration for which talents need to work at least in rural areas. Students can take part in internship during winter and summer vacation to improve their practical ability.

Secondly, improve the salary and treatment of rural e-commerce talents, develop a sound salary system and promotion mechanism, regularly pay performance bonuses, stimulate work potential and enthusiasm, in order to avoid brain drain.

Third, strengthen vocational skills training. With the continuous development of rural e-commerce, the talent structure of rural e-commerce is also constantly changing. the relevant departments should uniformly establish rural e-commerce service centers, which can organize vocational skills training regularly to create more practical conditions for trainees. We will improve the professional skills level of on-the-job personnel and train more talents suitable for rural e-commerce posts.

Fourth, strengthen the training of young e-commerce talents. Among the main entrepreneurs of rural e-commerce, young people are the most active entrepreneurial groups. a large number of young people return home to engage in e-commerce entrepreneurship, which has become the greatest vitality of rural e-commerce. At this stage, young people have a strong thirst for knowledge and the ability to accept new things. as long as the training is strengthened, young e-commerce talents will grow rapidly.

Fifth, constantly improve the training mode of e-commerce talents. According to the characteristics of rural e-commerce and the requirements of rural industrial development, various methods such as local training and entrusted training are adopted to train talents, gradually form a county and village multi-level training network, and train more professionals who meet the needs of the rural e-commerce market according to local conditions. make up for the talent gap of rural e-commerce as soon as possible.