There are hidden worries in the low price competition of domestic fruits.

Now, in order to make imported fruits seize the market, businesses have launched a variety of preferential promotional activities, which has suppressed the lower-priced domestic fruits. Merchants tend to sell domestic fruit better by lowering the price of it. Especially through the network sales of domestic fruit businesses, often focus on short-term benefits, there will be shoddy, price war and other behavior.

Xu Zhi, a fruit businessman who sells kiwifruit through the Internet, told reporters that although he was too busy to take orders and deliver goods every day, he was not happy. "now for every kilogram of kiwifruit sold, not counting labor, I have to lose 1 yuan. The price on the market is very open, if you do not reduce the price, consumers will choose a cheaper one. " Xu Zhi said to the reporter gloomily. In order to withdraw funds and win repeat customers, Xu Zhi can only choose to trade the market at a low price.

Xu Zhi said that at present, the purchase price of kiwifruit on the market is about 7 yuan per kilogram, coupled with wear and tear, labor, refrigeration, logistics and other costs, the sales price must reach at least 9 yuan per kilogram to maintain capital. However, in order to occupy the market as soon as possible, many merchants do not hesitate to sell at a price below cost, resulting in abnormal competition among peers, which will eventually harm the interests of the industry.

The low-price competition also directly leads to the difficulty of ensuring the quality of kiwifruit. Open the commodity evaluation of some online stores, the reporter saw a lot of "kiwifruit taste in general", "kiwifruit this year is obviously not as big as last year" and other comments. "if such low-price competition continues, over time, it will be disadvantageous to the development of kiwifruit industry." Xu Zhi said.

Despite the hidden worries of low-price competition, online marketing has become a major channel for domestic fruits to find a way out. The reporter also found in the interview that in addition to the fruit e-commerce platform, Wechat platform trading has become a fashionable way for consumers to buy fruit. "some time ago, I opened Wechat moments every day, and the screen was full of advertisements for fruit." 'it seems that many of my friends on Wechat have become fruit dealers, 'said one consumer.

In the past two years, WeChat business has become an important sales channel for fruits. "now more than 500kg of kiwifruit are sold every day, 70 percent of which are sold on Wechat through friends." Lin Xiao, another kiwifruit dealer, said that more than 20 friends acted as her agents to help her "yell" on Wechat.

Some office workers also use their off-work time to start a fruit business on Wechat. "I am often asked by my friends from other places to buy big cherries in Yantai. I think this is a good business opportunity, so I sell them on Wechat." Lin Hua, a citizen, said that if you engage in the fruit distribution business, you only need to post advertisements in your moments and then deliver the goods, which will not take up too much time and will bring you considerable extra income every month.