Strengthen farmers' awareness of safeguarding their rights by "online shopping"

Entering the modern information society, online shopping, a simple, convenient and fast way of shopping, is gradually accepted by the majority of farmers. While "online shopping" brings fast shopping experience, there are also some phenomena that damage the legitimate rights and interests of peasant consumers, such as false propaganda of goods, inferior quality, goods swapping, and so on. Some rural consumers who are deceived and deceived often do not know how to safeguard their rights, or fall into the distress of being difficult to maintain their rights. The farmers' awareness of safeguarding their rights in "online shopping" needs to be improved urgently, especially to learn to protect themselves and safeguard their legitimate rights and interests.

The first is to raise awareness of safeguarding rights. Rural consumers "online shopping" must know to ask for "online shopping" invoices. Invoice is a voucher for payment, and it is an important basis for charging units or e-commerce to provide services to consumers. If consumers find that the seller refuses to issue invoices, they have the right to report to the competent tax authorities.

The second is to correctly choose "online shopping" products. Rural consumers should, as far as possible, choose well-known, formal, large-scale "online shopping" shopping malls, not just cheap when choosing goods, carefully check the credit of sellers and refer to the evaluation of other buyers, it is best to wait for the acceptance of the goods and obtain the formal invoice before confirming the payment, which is conducive to the protection of rights in the future. Once the infringement occurs, in addition to negotiating with the merchants, we should learn to protect their own rights and interests with the help of the online shopping platform and relevant functional departments.

The third is to comprehensively rectify the chaos of "online shopping". In view of the chaos of "online shopping", it is necessary for the whole society to take active action, extensively mobilize to crack down on fake goods, and encourage consumers to safeguard their rights. The relevant functional departments should earnestly strengthen the market supervision and management of "online shopping", strengthen administrative law enforcement, punish and crack down on illegal and criminal acts and lawbreakers who manufacture and sell fake and shoddy products, and standardize the market order of "online shopping". Safeguard the legitimate rights and interests of the vast number of "online shopping" consumers, including rural consumers.