How new farmers gain a foothold in agriculture

In the past two years, the Internet is the tuyere, agriculture is also the tuyere, more and more people invest in agriculture, new farmers are also on the rise, but the gap between ideal and reality is often very large. From the high-profile announcement of pig farming by NetEase in 2009, not only capital went to the countryside to accelerate, but also the Internet began to cross the border into agriculture. In the process of capital going to the countryside, foreign implantable agricultural brands such as "orange", "willow peach" and "pan apple" have been cultivated, but the price paid is also obvious.

An article once said: none of the three thousand agricultural e-commerce is profitable. Although this statement is a bit exaggerated, it is true that most of it is at a loss. The enthusiasm for investing in agriculture is like a burning flame, while the response to agriculture is like cold sea water. How can new farmers gain a firm foothold in the field of agriculture?

The essence of agriculture is natural production.

A few years ago, when "fragrant corn" ushered in a planting boom, an agricultural investor came to me for advice.

I asked: where do you want to plant?

He said: next to the ordinary cornfield.

I asked: to whom?

He said: the market is so good that there should be no worries about selling.

I don't agree with him.

First of all, corn is a monoecious cross-pollinated crop, during pollination, there are wind, insects and other factors, different corn plants are easy to appear "cross-pollination" phenomenon, the planted "fragrant corn" is not pure, and will not be "fragrant". Second, the corn will mature together in a few days, and can produce five or six thousand corn cobs per mu. If there are no storage conditions, it will be easy to deteriorate after picking. Third, who is the corn sold to? Large-scale production of corn, even if refrigerated packaging, but also need to be sold in a short period of time.

Therefore, agriculture is not an industry. Industry can make high profits in a short period, while agriculture has the characteristics of large investment, long cycle and slow efficiency. For example, it takes eight years to grow apples to enter the harvest period, and four years to raise cattle, which is a limit that cannot be broken at present.

The essence of agriculture is a natural production. People only play an auxiliary role in agricultural production. For example, fertilizing and watering, prevention and control of diseases and insect pests are all for the better growth of plants and increase the target output. If you violate this law, you will pay a price. For example, the greenhouse, which now belongs to the artificial microclimate, can make the fruit appear on the market earlier or later, but if you want the apple to bear fruit twice a year, it is not possible. Therefore, we should be in awe of nature.

Agriculture is a policy market.

In agriculture, policy is fundamental. Some people say that agriculture, like China's stock market, is a policy market. If the policy given by the state is good, agriculture will be easy to handle. Therefore, many people in agriculture are pondering policies all day long. My attitude is to fight for policies fair and square, but only if we base ourselves on our own industry, not for the sake of policy.

Where is the policy? The information is on the websites of all major departments. For example, sheep-raising enterprises can apply for funds for large-scale breeding in animal husbandry departments, subsidies for processing feed in agricultural machinery departments, subsidies for comprehensive utilization of organic fertilizers and straws in agricultural departments, subsidies for technological innovation in scientific and technological departments, subsidies for comprehensive agricultural development in financial departments, poverty alleviation departments, and so on.

How to fight for policies? Proceed from their own reality, pay attention to the news in time, and understand the subject scope, application method, application content and so on in advance.

In the era of innovative marketing, we can't wait for the market.

As the saying goes, good wine is not afraid of the depth of the alley. The wine is good, but only if everyone already knows it, will you drill into the alley instead of just saying that your wine is good and waiting for someone to buy it in the alley. For example, in the case of Ningxia Chinese wolfberry marketing, when the Chinese wolfberry market was all packed in large bags, Ningxia Chinese wolfberry began to be packed in small bags, which was easy to carry; when small bags became popular, Ningxia Chinese wolfberry came out of the concept of origin and small producing areas; when these also began to be emulated, they played with the saying of "the first crop of Chinese wolfberry", thinking that the first crop of Chinese wolfberry was the most nutritious; when the Chinese wolfberry market caught up, black Chinese wolfberry was born again.

Of course, we still have to get back on the market track. Although it is said that there are no standards for agricultural products, it is not possible to implement them according to industrial standards, but enterprises still have their own standards and ultimately rely on brands to form their ultimate competitiveness.

Agricultural practice, repeated reflection

Some people say that entrepreneurship is a spiritual practice, since it is spiritual practice, it is full of reflection and even repetition. We can believe that the path of engaging in agriculture is correct, but we should not be overconfident in the way we engage in agriculture. Opportunities can not be sought, the time has not come, the vanguard is the martyr, such as fresh e-commerce, the model is not perfect, can only end prematurely. Let us not be infatuated with the bygone times.

Agricultural risks, do not despise

There are at least nine kinds of agricultural risks: natural risk, epidemic risk, market risk, policy risk, political risk, social risk, decision-making risk, management risk and technical risk. Natural risks, wind and rain, hot and cold, dry and wet, agriculture are affected; epidemic risk, animals and plants are alive, it is difficult to prevent the disease; market risks, industry also has, but agriculture has a greater impact, if there is no market, products must be insured; policy risks, such as the state encourages pig farming, you have just raised pigs, pig surplus, resulting in the cancellation of subsidy policies; social risks, such as dealing with farmers, etc. The decision-making risk, the choice of technology, capital and other projects all involve whether or not to lose money; to manage the risk, find the right person, get twice the result with half the effort, without finding the right person, get half the result with twice the effort; technological risk, large-scale promotion of immature things, the loss will be very heavy.

The greatest tragedy falls before dawn

Fall before dawn, this is the biggest tragedy, the capital chain is broken is an important reason, why is this? There are generally four reasons: first, there is a mistake in the investment budget estimate. If we make a budget according to the industrial set, it is impossible to implement it in agriculture, and many people simply do not know how much working capital agriculture needs; the investment cycle is short, and industry has a capital turnover of how many times a year, while agriculture has only one turnover every year; third, it is easier to think about the difficulty of financing, and agricultural loans are very difficult; fourth, policy expectations have failed.

Forge ahead and attach importance to management

We are now making great strides in our business, but we can't relax our management. Does Zhuge Liang have a good management style? Things must be bowed, and the cause has reached the level of millions or tens of millions, or if one person makes all the decisions, how can he go far? I conclude that at the beginning of a career, it depends on personal ability, especially the personal ability of the team leader, but the expansion of the career must depend on management, and the core of the problem of management is people. After the enterprise becomes big, it should use the modern management system to set up a team in order to become stronger.

Respect talents and share the future

Generally speaking, there are three ways to retain talents: treatment, emotion and career. Treatment is superficial, and emotion and career are more important. How can people stay without deep feelings and can't give a career in the future? Now with the listing of Alibaba and a number of Internet e-commerce enterprises, a new word is deeply rooted in the hearts of the people, this is the new partnership system, equity is the ultimate future. The impact of Alibaba's listing is not because Jack Ma alone became a billionaire, the key is that Jack Ma's team suddenly produced hundreds of billionaires. Therefore, to retain talents, we should respect talents and share the future.