"customized consumption", a new solution to the problem of food safety

"this year, all the apples in our village are now booked by city people." On June 26, Guomin Gao Cheng, Qingyang City, Gansu Province, attended the Fifth International Food Safety Summit and the promotion meeting of Gansu characteristic agricultural products with good food ingredients in Beijing.

Gao Cheng began to think about growing apples at the age of 19. He tried to increase the output with pesticides. Although the output was high, the quality of the apples declined and the taste was not good. Later, he returned to green planting, and as a result, the grown apples passed the national organic food standard test.

Green planting can not solve the problem of food safety, but also needs the safety of the whole industry chain. With the help of the Internet, customized consumption has sprung up quietly.

"the purpose of our establishment of China's good food industry chain service platform is to seek a new solution to food safety problems through customized consumption." Xu Yan, the initiator of China's good food industry chain service platform, said at the summit.

In recent years, a series of public food safety incidents have emerged one after another, hitting the fragile nerves of the people again and again, and then China has issued the strictest Food Safety Law in history. Dairy, wine, meat and many other food segments have been upgraded on a large scale in terms of food safety, but it should be noted that despite the progress made, food safety is still an important challenge for the public, industry development and the country.

People's increasingly strong pursuit of high-quality, safe and healthy food materials has given birth to the online sales model of agricultural products, and characteristic agricultural products have become the most popular products in e-commerce, large and small, such as JD.com and Taobao. However, due to the expansion of the relationship between supply and demand, it is difficult for Taiwan businessmen to supply and guarantee the quality of their products, so many have gradually withdrawn from the market.

"China good Food Industry chain Service platform" arises at the historic moment, mainly taking booking as the mode and fixing production by marketing; by signing contracts with farmers directly to provide unified planting, fertilization and technical supervision to ensure quality; and through its own platform sales, booking, to achieve the field through the dining table, the removal of intermediate links to achieve the purpose of benefiting the people and farmers. It is understood that there are already many models like the "China good Food Industry chain Service platform" to order agricultural products directly from the base, and many of the newcomers are urban white-collar workers, especially for parents, children, and themselves at home. can be delivered directly to home on a monthly basis, in addition to convenience is more important to rest assured. The order house allocation model is gradually changing the traditional sales mode of agricultural products.

Relevant people pointed out that this booking model of the whole industry chain can not only ensure the quality of agricultural products but also benefit many parties, contributing to poverty alleviation. First of all, through the Internet + model, we can solve the problems such as information asymmetry of agricultural products, eliminate the intermediate links and maximize the interests of farmers and consumers. Consumers can enjoy preferential prices and guaranteed quality products. At the same time, through booking in advance, the production risk of farmers is reduced and the income of farmers is guaranteed. Farmers no longer have the incentive to use pesticides or excessive harmful chemical fertilizers and plant them in peace of mind to ensure the quality and safety of agricultural products.

The reporter also learned from the "China good Food whole Industry chain Service platform" that they have changed from the industrial thinking of "production before marketing mode" to customized marketing of R & D, design, production and manufacturing products according to the needs of users. With the help of mobile Internet, big data, Internet of things and other tools to achieve the reconstruction of the industrial chain. China good Food platform also participates in the whole process of breeding, planting, deworming, harvesting, storage and processing of agricultural products by setting up a professional team.

Since its establishment, the service platform for China's good food industry chain has been working in Gansu, Xizang, Qinghai, Hainan and other places, finding markets for high-quality agricultural products in poor areas and bringing benefits to the poor people. it has been recognized by the local government and the poor people.

More and more people begin to pursue quality life, "Internet +" has changed our living habits. It is hoped that under the guidance of Premier Li Keqiang's concept of "Internet +", more and more service platforms dedicated to food safety can emerge in the current wave of entrepreneurship and innovation among the whole people, so as to promote the development of new agriculture and make the lives of ordinary people better and better.