What does Farmers rely on to increase their income in the Internet era

Over the past few decades, Internet + has transformed and influenced many industries. E-commerce, Internet finance, online travel, online film and television, online real estate and other industries that are familiar to the public are all masterpieces of Internet +.

China is a large agricultural country, and now it is Internet +, so today the editor will talk with you about Internet + 's understanding of agriculture.

Indeed, China is a large agricultural country, rural areas can not be separated from the existence of farmers, farmers can not be separated from the development of agriculture. This may be the so-called "agriculture, rural areas and farmers"! Agriculture, rural areas and farmers are the countryside, agriculture and farmers. If we don't talk about these things, it won't make sense. Let's follow Nongjun (official account: nyguancha) to explore!

Internet + agriculture is actually changing farmers and agriculture. from the perspective of farmers, although the Internet is not as closely related to life as urban residents, however, with the development of China's new urbanization, it is also profoundly changing all aspects of farmers' production and life. According to statistics, among the new netizens who just started surfing the Internet in 2012, the proportion of rural netizens reached 51.8%.

Why should our country develop "Internet + agriculture"?

1. Reduce the blindness of agricultural production

The agricultural industry chain is long and complex, and effective and accurate market information will be shielded and interrupted by human or objective factors, which brings great uncertainty to the production of agriculture-related enterprises. mastering first-hand market information through the bridge of e-commerce may be the most effective and fast solution for agriculture-related enterprises at present.

2. Reduce costs and improve efficiency

Without the middle distribution channel, the product price can be greatly reduced, and the distance between small farmers and the big market can be shortened. Compared with the traditional marketing means, the cost is reduced, the links are reduced, and the transaction speed is accelerated, thus saving costs and improving work efficiency and economic benefits. At the same time, e-commerce dredges the transmission of information, which not only improves the speed of information transmission, but also broadens the scope of information transmission, facilitates contact between buyers and sellers, and reduces the search costs of buyers and sellers.

3. Break the limitation of area and time

Agricultural e-commerce breaks the time and space limitation of information transmission and exchange in traditional transactions, relies on the trading network of the Internet, and makes agricultural products break through the fragmented market pattern and get rid of the restrictions of regional markets. entering cross-regional and even transnational network sales is conducive to the formation of a unified and orderly large market and maximize the selectivity of both sides of the transaction. The use of the Internet can help broaden the sales channels of agricultural products, and its influence is also quite great.

Nowadays, the Internet brings us a lot of benefits, but even so, the editor also suggests that we should not blindly follow the trend to join Internet + agriculture! In the face of the Internet spring tide, many agricultural enterprises do not consider their own actual situation, market demand and the changing trend of the business environment, and blindly follow the Internet suggestions of Internet practitioners, which can easily lead to the match between the Internet path and the actual business situation of the enterprise.

How can Internet + help farmers increase their income?

Do not think that raising the income of peasant brothers as the goal of "Internet + agriculture" is to play hooligans! Not to mention with the help of Internet + 's concept of agricultural manufacturing, under the banner of rural e-commerce and rural O2O, he went to the countryside to encircle land for money. Only the innovation of "Internet + Agriculture", which really helps to increase farmers' income, can it be recognized by farmers from the bottom of their hearts, which is the biggest heart of farmers. In this state of mind, we can get a broader blue ocean.

In the era of Internet + agriculture, I want to boldly imagine the future life, how to make farmers have a higher harvest, this is the real help to farmers.

1. Upgrade the virtual version of Happy Farm to the real version.

Imitate some virtual scenes of Happy Farm game, open up corresponding real rural areas in rural areas, take care of local farmers with rich planting and breeding experience, and transmit farm information timely through network video, etc. for people with economic ability and needs in the city to choose.

2. Agricultural crowdfunding to solve food safety

Agriculture needs crowdfunding, first, to solve the safety of agricultural products; second, to solve part of the problem of agricultural capital chain, which is the inevitable reason for the birth of the agricultural crowdfunding industry. Agricultural crowdfunding can achieve a win-win situation between farmers and farms.

To solve the current problems faced by the farm and eliminate users' doubts about the food safety of agricultural products is the core concept of the agricultural crowdfunding industry. Aiming at the development of agriculture and people's health problems, it is an important problem that must be solved in the new era. as far as the Internet industry is concerned, crowdfunding is the inevitable way for agriculture to take, and it is also a way to increase farmers' income.

3. Life experience education

There are always some parents in the city who lament that their children never know what it is to bear hardships, and some are looking for opportunities to send their children to the countryside to experience life. Nowadays, some TV programs (such as deformers) are used to give children some rural experience, with the development of online education, this kind of life experiential education is expected to be more widely promoted through the combination of network and reality. This also brings another opportunity for farmers to increase their income.

4. Develop creative agriculture

Now many enterprises are studying how to make agriculture more attractive, so they play "tricks". Everyone loves such creative and innovative agriculture, so farmers can also take advantage of this to develop some creative agriculture in rural areas. may it be favored by capital? This is also another opportunity for farmers to increase their income.

"Internet + Agriculture", everything looks beautiful, but there is an old saying: "Cherry delicious trees are hard to plant." With the popularity of the Internet in rural areas and the application and promotion of Internet technology in agriculture, farmers in the future are all "new farmers". If you want farmers to rely on Internet + to increase their income in the future, those new farmers should think of something quickly!