Develop cooperatives and accurately help the poor

I. the raising of questions

Since reform and opening up, the large-scale poverty alleviation and development work carried out by the Chinese government has made achievements that have attracted worldwide attention, lifting more than 700 million rural poor out of poverty and accumulating rich experience in poverty alleviation. However, up to now, there are still more than 70 million rural poor people in China, which are distributed in the vast rural areas in a "flower arrangement" state, and the task of getting rid of poverty and becoming rich for these groups is still arduous. In November 2013, General Secretary Xi Jinping proposed during his inspection tour of western Hunan that "poverty alleviation should seek truth from facts and take measures in line with local conditions." It is necessary to accurately help the poor, do not shout slogans, and do not aim too high. " As a result, the Chinese government began to vigorously promote accurate poverty alleviation work. The 13th five-year Plan points out that by 2020, the rural poor will be lifted out of poverty under China's current standards, which puts forward clear requirements for rural poverty alleviation in the new period. Through the innovation of the system and mechanism of accurate poverty alleviation and accurate poverty alleviation, how to build a long-term mechanism for rural poor people to get rid of poverty and become rich, win the battle of poverty alleviation, and ensure the basic rights of poor people to share the fruits of economic development? it has become an economic and social issue that the party and government attach great importance to.

Farmers' cooperative is a mutual-aid economic organization jointly established by vulnerable groups, and the institutional arrangement naturally has the organizational characteristics of benefiting the poor. it is an ideal carrier for rural poor people to get rid of poverty under the condition of market economy (Wu Bin, Xu Xuchu, 2009). It is also regarded as the most efficient economic organization in anti-poverty (Wu Dingyu, 2000). By the end of October 2015, the number of farmers' cooperatives in China had reached 1.479 million. Although farmers' cooperatives in poor areas can promote the growth of farmers' income, there is a significant difference in the growth of members' income, and the income of members with high per capita assets increases significantly, so it is difficult to guarantee the interests of poor farmers (Hu Lian, 2014). In the process of development, farmers' cooperatives deviate from the organizational purpose of benefit and poverty, which is not conducive to the construction of a property right system and governance structure in line with the existing laws and the cooperative principles stipulated by the International Cooperative Union, but also makes the development of cooperatives subject to criticism and questioning, which has seriously affected the social reputation of Chinese farmers' cooperatives. Therefore, how to innovate the cooperative development mechanism, effectively protect the cooperative rights and interests of vulnerable farmers, give full play to the organizational advantages of more than 1 million cooperatives, and make cooperatives truly become the organizational carrier of accurate poverty alleviation and rural anti-poverty? it is a major practical problem to be solved in the transformation, upgrading and sustainable development of farmers' cooperatives in China at the present stage.

Based on this, we find that accurate poverty alleviation and the development of farmers' cooperatives have the same goal. At the same time, the poverty alleviation function of farmers' cooperatives is also being explored by the government. For example, Guizhou Province proposed to build 1000 comprehensive cooperatives during the 13th five-year Plan period to promote the development of 10, 000 peasant cooperatives and help 40-500000 poor people shake off poverty and become rich (Wang Yifan and Li Ping, 2016). For this reason, to build a collaborative and innovative system and mechanism for the development of farmers' cooperatives and accurate poverty alleviation, on the one hand, it is necessary to give full play to the positive role of cooperatives in accurate poverty alleviation, so that the poor can rely on cooperatives to truly and permanently get rid of poverty; on the other hand, cooperatives can further expand their development space and promote the standardized development of cooperative organizations with the help of the implementation of the national strategy of accurate poverty alleviation, which constitutes the core topic of this article.

II. The theoretical logic of the construction of coordinated development mechanism between cooperatives and precise poverty alleviation.

This paper holds that there is a theoretical inherent self-consistency between the development of farmers' cooperatives and accurate poverty alleviation, which is suitable for the construction of a system and mechanism of collaborative innovation, which can be analyzed from the current practical difficulties faced by the two.

Long before the promulgation of the Cooperative Law, scholars have paid attention to the alienation of farmers' cooperative economic organizations (Ying Ruiyao, 2002). After the implementation of the Cooperative Law, the phenomenon that the expression of farmers' cooperative system deviates from the system practice has not been fundamentally alleviated, but also continues to worsen, so that there is a trend of transformation from "cooperative system" to "membership system" (Zhao Xiaofeng, 2015). From this, it can be seen that the challenges faced by the standardized development of farmers' cooperatives exist for a long time and have a profound economic and social foundation. As a mutual-aid economic organization based on "human union", the non-standard system is naturally inseparable from human factors, and the heterogeneity of members has become the focus of academic and policy research departments. The obvious difference in the resource endowment of cooperative members is easy to form a heterogeneous membership structure, which has a direct impact on the property right system of cooperatives. Huang Shengzhong et al. (2008) found that the ownership structure of cooperatives is relatively concentrated. The average shareholding ratio of the largest shareholder is 20%, and that of the top 10 shareholders is about 60%. These major shareholders hold the property ownership of the cooperative and become the core members of the cooperative, and then build a governance structure that is beneficial to them in the evolution of the cooperative system, and grasp the main residual control and claim rights of the cooperative. as a result, the surplus distribution of cooperatives must be dominated by share distribution and supplemented by transaction volume (Lin Jian, Huang Shengzhong, 2007). Moreover, the initial stratification phenomenon of a small number of core members and most ordinary members will be further generalized and solidified in the follow-up development of cooperatives. The stratification of members will form an unequal power pattern, which will make the resource elements gather from the lower members to the upper members, but the resource factor income will flow from the top to the bottom with each layer of members peeling off the corresponding level of factor income layer by layer. In the absence of external incentives, the top-down divestiture and distribution of cooperative interests will lead to a new round of resource endowment differences among members of all levels, gradually making the lower members rely on inherent elements to participate in cooperation, while the upper members move towards multi-factor cooperation (he Anhua et al., 2012). This development trend of cooperatives will have a continuous impact on the innovation and change of the cooperative system, so that the main power of the cooperative organization will be further concentrated to the core members, so that the income acquisition ability of ordinary members in the organization will not rise but decline.

Thus it can be seen that the non-ownership of ordinary members or the low proportion of shares is the main reason for the unreasonable property right system of cooperatives, and it is also the root cause of the alienation of cooperative governance structure. In addition, giving up equity participation by ordinary members will also reduce the capital and resource gathering capacity of cooperatives, make cooperatives face strong financing difficulties, and affect the economies of scale of cooperative organizations. it is not conducive for cooperatives to extend the cooperative industrial chain and tap the cooperative business space. The choice of ordinary members, on the one hand, stems from their lack of willingness to buy shares, and on the other hand, from their disadvantageous position in the divided rural social stratum structure. If we say that the heterogeneity of resource endowment among members is the key variable of the alienation of cooperative system, then the increasingly divided rural social stratum structure after the reform and opening up is the internal reason for the difference of membership endowment. Members with different identities are in different social strata in the village society, and there are great differences in the demand, willingness and action ability of cooperation, so they naturally have different attitudes towards cooperatives. For poor farmers, their family income mainly depends on agricultural operating income, excluding government policy-guaranteed income such as minimum security. Therefore, they have a strong willingness to cooperate in principle. However, they lack the necessary funds to buy shares, or they are excluded from the threshold of the cooperative, or they do not participate in the cooperative. Because they do not participate in shares, they cannot really become members of the cooperative (Pan Jin, 2011), let alone have a sense of ownership in the cooperative. This constitutes the internal reason why cooperatives deviate from the system, and it is also the biggest challenge faced by the standardized development of cooperatives.

At the same time, academic research found that, as the main way of poverty alleviation in rural China in the future, accurate poverty alleviation is a targeted measure taken to offset the decline of economic poverty reduction (Wang Sangui, Guo Zihao, 2015). Precise poverty alleviation is accompanied by the allocation of huge national financial resources, which is essentially the redistribution of interests played by the government in regulating resources and the essential requirement of improving people's livelihood and realizing common prosperity and building socialism. However, for a long time, the utilization efficiency of poverty alleviation resources is not high, and accurate poverty alleviation is also faced with multiple difficulties in practice. On the one hand, it is more and more difficult to identify poor villages and poor farmers. A study by Wang Sangui et al. (2007) found that 48 per cent of the villages that should be classified as poor were not targeted. At the same time, in 2015, 59 per cent of the poor lived in poor villages, and by 2004 the proportion had dropped to 51 per cent; in terms of poverty alleviation targeting, precise poverty alleviation was challenged by both institutions and policies (Tang Lixia et al., 2004). On the other hand, in the process of financial poverty alleviation resources going to the countryside, there is a phenomenon of elite capture, and a large proportion of the country's poverty alleviation resources are enjoyed by rich peasant households, while the really poor farmers are deprived of the qualification to share resources (Xing Chengju, Li Xiaoyun, 2013). In addition, accurate poverty alleviation also faces the problems of scale exclusion under the control of poverty scale and insufficient means of poverty alleviation and development under the background of marketization (left stop et al., 2015). Accurate poverty alleviation can not form the effective participation of poor households, what's more, it is impossible to overcome the problem of limited resources for poverty alleviation (GE Zhijun, Xing Chengju, 2015), there is also significant exclusion of poor households in accurate poverty alleviation (Deng Weijie, 2014), and the development of social organizations in poor areas is slow. The benefit of social poverty alleviation is limited (Huang Chengwei, Qin Zhimin, 2015). Under the accurate poverty alleviation mechanism, it is still unable to systematically take care of the sustainable livelihood of poor households and solve the problem of left-behind population (Wang Xiaoyi, 2015). It is also difficult to solve the problem of information asymmetry between the subject and object of poverty alleviation in the existing poverty alleviation work. Therefore, accurate poverty alleviation is to improve the utilization efficiency of financial poverty alleviation resources, to use the limited poverty alleviation funds on the cutting edge, to give full play to the role of market mechanism in poverty alleviation work, and to strengthen the protection of the rights of poor households. the current governance model of poverty alleviation in China is a combination of market-based developmental governance and rights-based protective governance (Li Xiaoyun, 2013). Therefore, accurate poverty alleviation must solve the problems of "who to support", "who to help" and "how to help".

According to the traditional poverty alleviation model, poverty alleviation resources are transferred downward in the form of project system, even if the phenomenon of layer upon layer loss can be avoided, it will also encounter the problem of inefficiency caused by aiming deviation at the county and rural level. In the current county society in China, rural marginal forces such as local governments, enterprises, rural talents, and gangsters have become multiple stakeholders between the state and farmers. In their long-term interaction and game, gradually converge and form a gradually stable relationship network, and derived a structural force that can distort rural policies and hinder the adjustment of the relationship between the state and farmers (Zhao Xiaofeng, Fu Shaoping). 2015). Not only the project-based resources, but also the minimum security policy directly connected to poor farmers is difficult to be fundamentally implemented, and there are a large number of phenomena such as "relationship protection" and "stability maintenance" (Wei Chenglin, 2013). Therefore, in order to improve the utilization efficiency of poverty alleviation resources, we must innovate the system and mechanism. The decision of the CPC Central Committee and the State Council on winning the battle against poverty pointed out that accurate poverty alleviation should strengthen government responsibility, lead the concerted efforts of the market and society, and build a large-scale poverty alleviation pattern in which special poverty alleviation, industry poverty alleviation and social poverty alleviation complement each other. The participation of farmers' cooperatives in accurate poverty alleviation is not only an important part of social poverty alleviation, but also the inherent requirement of building a social poverty alleviation strategy (Poverty Alleviation Office of the State Council, 2012). As an economic phenomenon and organizational behavior, farmers' cooperatives expand the independent space for development by embedding into the village society. on the one hand, it has a close relationship with farmers and is originally an autonomous organization jointly established by vulnerable farmers; on the other hand, it constitutes a third party besides the government and poor farmers, and can become an intermediary organization between the state and farmers. If the village committee under the leadership of the government undertakes the task of identifying poor households and solves the problem of "who to support"; if farmers' cooperatives assume the role of the main body of support and solve the problem of "who will help"? through the cooperative's industrial projects, technical training and financial cooperation to solve the problem of "how to help", we can build a new pattern of poverty alleviation with a clear division of labor and responsibilities in place.

Therefore, if the national financial poverty alleviation resources can be directly connected to cooperatives and the poverty alleviation funds and resources accurately docked with farmers can be quantified as the shares of poor farmers in cooperatives, and at the same time fully protect the legitimate rights and interests of poor farmers in cooperatives, it will bring win-win practical results of coordinated development and cooperation for both sides. This constitutes the theoretical logic of the innovation of the coordinated development mechanism of farmers' cooperatives and accurate poverty alleviation. Of course, it should be noted that the national financial poverty alleviation resources proposed here are in a broad sense, not financial special poverty alleviation resources in a narrow sense, but include resources such as agricultural industrialization project resources, new agricultural management main body training project resources, agricultural science and technology innovation project resources and so on. Projects to promote rural development and increase farmers' income should be tilted towards farmers' cooperatives that actively assume social responsibility for poverty alleviation.

III. The role and mechanism of cooperatives in precise poverty alleviation.

By the end of October 2015, farmers' cooperatives have absorbed 99.97 million farmers, covering 41.7% of farmers across the country, and have become an important organizational carrier for scattered farmers to unite to meet the challenges of the market. Theoretically, first of all, based on the organizational logic and operational logic of acquaintance society, farmers' cooperatives can solve the problem of "who to support", so as to improve the efficiency of identifying and targeting the poor. Secondly, farmers' cooperatives carry out social poverty alleviation by undertaking national poverty alleviation resources, absorbing poor farmers' own resources and capital, and by solving the problem of "who will help", while helping the government achieve the accurate goal of poverty alleviation, it can not only promote the sustainable development of cooperative organizations, but also overcome the plight of limited financial poverty alleviation resources to a certain extent. Therefore, the role of cooperatives in precise poverty alleviation should be defined as intermediary organizations, which play an organic role as an intermediate carrier between the state and farmers. Next, this paper will focus on analyzing the role mechanism of cooperatives in accurate poverty alleviation, and explore the practical mechanism of "how to help", in order to promote the key role and function of cooperatives.

First of all, to help poor farmers out of poverty by developing characteristic industries. The development of characteristic industries in poor areas is the main starting point to help poor farmers shake off poverty and become rich. As producers and operators of the same kind of agricultural products or providers and users of similar agricultural production and operation services, voluntary alliances and democratic management of mutual economic organizations, farmers' cooperatives are an important organizational platform that governments in poor areas can rely on to develop characteristic industries. However, at the present stage, the relationship between farmers' cooperatives and poor farmers is too loose, and many cooperatives set a certain transaction volume or share amount as the threshold for farmers to join the cooperative at the beginning of their establishment, thus excluding a considerable number of ordinary farmers from cooperative organizations. In the process of development, these cooperatives not only do not lower the threshold, but also exclude more farmers who are willing to cooperate by raising the threshold or closing the access to join the society. These farmers had to trade with cooperatives, but could not enjoy the cooperative right to return according to the transaction volume, and were squeezed by the profits of cooperatives in disguise (Zhao Xiaofeng, 2015). Therefore, the government should encourage farmers' cooperatives to actively absorb poor farmers, strengthen the interest connection mechanism between cooperatives and poor farmers, and pay more attention to the organization and leading role of farmers' cooperatives to the poor in rural areas. For this reason, the central and local governments should make overall use of national financial resources, on the one hand, connect special funds for industrial poverty alleviation and development and accurate poverty alleviation projects to farmers' cooperatives, and select cooperatives that absorb a large number of poor farmers and achieve remarkable results in helping poor farmers get rid of poverty for a long time as key support targets. On the other hand, we should combine the special funds to support the development of cooperatives with the governance goal of precise poverty alleviation, encourage cooperatives to lower the threshold, assume the social responsibility of helping poor farmers, and absorb poor farmers to join cooperatives. use organized carriers to realize the market-oriented governance of poverty. At the same time, the government can also set standards for cooperatives applying for projects, urge cooperatives to establish and improve internal governance structures and management mechanisms, and fully protect the cooperative rights and interests of poor farmers.

Secondly, rely on cooperatives to explore new ways to help the poor by asset income. As more and more poor farmers get out of poverty, it will be more and more difficult for farmers who are still poor to get out of poverty. Therefore, under the background of vigorously implementing the poverty alleviation strategy, exploring a new path of asset income poverty alleviation has become an important measure to build a long-term mechanism of accurate poverty alleviation and accurate poverty alleviation. From the perspective of reality, there are three main ways to explore asset income poverty alleviation: the first is to quantify all or part of the national financial special funds and other agriculture-related funds invested in cooperatives to the identified poor peasant households, write it into the member account to act as the equity fund for poor farmers, and at the same time stipulate that the relevant assets shall be entrusted to the cooperative for unified management, and the cooperative shall bear the responsibility for maintaining and increasing the value of the relevant assets. Poor farmers can only enjoy the income generated by assets and can not withdraw shares and divestment. The second is to encourage cooperatives to actively assume the responsibility of social poverty alleviation, take out the income or self-owned funds generated by financial funds in the past, set up files and set up asset accounts for poor farmers who join the society in the form of rights issue and stock donation, and ensure that they have the right to obtain corresponding asset income. The third is to encourage poor farmers who have lost their ability to work and are inefficient in farming to entrust and transfer their land to cooperatives in the form of shares, and to explore the mechanism for the entry of collective construction land into the market in poor villages. the cooperative is responsible for issuing the corresponding asset income to farmers on an annual or monthly basis to increase the income of poor farmers. Generally speaking, it is necessary to integrate the national poverty alleviation resources and the existing assets of poor farmers through cooperatives to serve the implementation of the asset income poverty alleviation strategy. on the basis of ensuring that poor farmers can basically get rid of poverty, we will gradually establish a long-term mechanism for poverty alleviation and helping poor farmers to improve their livelihood.

Third, develop credit cooperation and implement financial poverty alleviation. The internal credit cooperation carried out by farmers' cooperatives has become the main form of the development of new rural cooperative finance in China (Wang Shuguang, 2014). Therefore, cooperative credit cooperation should become the key measure for the government to strengthen financial poverty alleviation during the 13th five-year Plan period. The government supports cooperatives to carry out credit cooperation and can learn from the innovative experience of poverty alleviation mutual aid cooperatives to increase shares for poor farmers. In 2005, the Poverty Alleviation Office of the State Council began to explore the development of mutual fund cooperatives in Yilong County, Sichuan Province, to promote the pilot project of poverty alleviation and development to build a socialist harmonious society. In the pilot project, the determination of poor households was evaluated by the masses, and the government established mutual aid funds for poverty alleviation according to the way of "giving shares to poor households, allocating shares to ordinary households, and purchasing shares by well-off households" and 1000 yuan per share (Lin Wanlong et al., 2008). In the development of cooperative credit cooperation, the government can also help poor farmers establish a certain amount of equity in cooperatives by giving shares to poor farmers, so that they can not only obtain the basic right to loan from cooperatives, but also get the dividend income of the corresponding equity. At the same time, when providing loans to poor households, cooperatives should also give some help and reduce interest for them. When developing credit cooperation, Puhan Farmers' planting Professional Cooperative in Yongji City, Shanxi Province, established an assistance system to give priority to poor members. Within the organization, a ladder-by-step differential interest rate is implemented: a monthly interest rate of 1% for loans of 20-30, 000 yuan, 1 cents and 3% for 10, 000 yuan, 8% for 5000-10000 yuan, and 5% for 2000-5000 yuan. No monthly interest for less than 2000 yuan and no more than 3 months (Wang Xiaolu, Jiang Sidong, 2015).

Fourth, popularize agricultural technology and realize poverty alleviation through science and technology. Agricultural technology is a kind of information input from outside to inside for scattered farmers, and its transmission speed is different among farmers with different levels of economic income. According to the "knowledge gap" hypothesis theory in communication, under the condition that the information spread to the society by the mass media is increasing, the speed of people in different economic and social status to acquire new knowledge is different, and people with low economic and social status often acquire this kind of information much more slowly than those with high economic and social status (Tichenor, Donohue&Olien,1970). This phenomenon also exists in the process of agricultural technology entering the village and entering the household. Because people with high economic and social status are basically elites in rural society, they have more access to information than poor farmers. Rural elites mainly rely on experts, dealers, television, newspapers, Internet and other external channels to obtain agricultural technology information, while poor farmers basically rely on the dissemination of relationships among acquaintances within the village. it belongs to the secondary communication in the village society (Zhang Hong, 2013). Therefore, the natural spread of agricultural technology is more beneficial to rural elites and is easy to aggravate the differentiation of farmers. However, farmers' cooperatives can change the heterogeneous use of agricultural technology by uniformly providing integrated farmland farming standards such as seeds, chemical fertilizers and pesticides, and technical guidance, and improve the efficiency of poor farmers in using agricultural technology. raise the level of family income and improve their living welfare and production skills. In addition, the traditional agricultural technology extension relying on the government system can not bear the transaction costs of docking with scattered small farmers' science and technology, but farmers' cooperatives are an important carrier and low-cost platform for docking and spreading agricultural science and technology. Therefore, relying on farmers' cooperatives, the government can better implement science and technology poverty alleviation projects and increase the contribution of science and technology to poor farmers to shake off poverty and become rich.

IV. New opportunities provided by accurate poverty alleviation for the standardized development of farmers' cooperatives

Farmers' cooperatives can promote the realization of the goal of accurate poverty alleviation, at the same time, accurate poverty alleviation also provides new opportunities for the standardized development of farmers' cooperatives.

First, it is conducive to enrich cooperative capital, promote cooperative organizations to expand the scale of cooperation, and extend the industrial chain. On the basis of the household contract responsibility system, we should vigorously develop farmers' cooperatives in order to give better play to the comprehensive advantages of cooperative economies of scale and resource aggregation effect, and obtain cooperative benefits that decentralized farmers do not have. strive for more economic benefits for farmers who participate in cooperation. In the industrial chain of agricultural products, the profits of production links are often difficult to be fundamentally guaranteed. In 1999, farmers as producers accounted for 56% of the total profits in all sectors of agricultural products, and dropped to 43% in 2010. If the cost of farmers'"self-employment" is deducted, from the perspective of pure profit, the proportion of farmers' real profits has dropped from 29% to 20% from 1999 to 2012 (Wu Guanghan, 2000). Therefore, by building an institutional mechanism of collaborative innovation between accurate poverty alleviation and cooperative development, poor farmers can join cooperatives and have equity in cooperatives, while the capital strength of cooperatives and the land, labor and other resources they can mobilize have also been improved to a certain extent. on the one hand, they can gather the scattered forces of more farmers, expand the scale and join forces in production, and further highlight the advantages of economies of scale. On the other hand, we can extend the field of cooperation to the circulation link, and even directly face the consumers through docking with the supermarket, so as to keep the profits of the circulation link in the cooperative organization. At the same time, cooperatives can also rely on more substantial capital strength to provide farmers with the means of production and means of livelihood of the unified purchase and distribution services, to help farmers reduce the cost of production and living.

Second, it will help to protect the cooperative rights of poor farmers, enhance their ability of cooperative autonomy, and promote cooperatives to build a scientific and reasonable property rights system and governance structure. Poverty alleviation is not only economic poverty alleviation, but also basic rights relief. The special funds of the state finance are injected into the cooperatives, quantified as the shares of the poor farmers, and converted into the shares held by them, which is conducive to promoting the improvement of the capital structure of the cooperatives and the establishment of a more reasonable property right system. We should strengthen the relationship between the interests of cooperatives and poor farmers. At the same time, although this part of the stock fund is held by poor farmers, it can not withdraw freely and can only enjoy the guaranteed right to maintain and increase its value. As a result, the interests of poor farmers are tied up with the long-term development of cooperatives, which can arouse their enthusiasm to participate in cooperation and constantly improve their ability of cooperation and autonomy in the process of participating in cooperation. in order to achieve the goal of rights relief and rights poverty alleviation. The continuous growth of the rights of poor farmers in cooperatives helps to enhance their ability to negotiate and negotiate with the management of cooperatives and improve their right to say, which in turn helps to promote cooperatives to build a scientific and reasonable governance structure in line with the provisions of the current law. in order to change their weak position in cooperatives and ensure that they have the basic right of claim and distribution of cooperative surplus. Therefore, the implementation of the precise poverty alleviation strategy will not only help to increase the share of poor farmers in cooperatives, improve the ownership structure of cooperatives, but also enhance the ability of cooperative autonomy of poor farmers, improve the human capital of cooperative organizations, and promote cooperatives to establish a more reasonable and effective governance structure.

Third, it will help to enhance the trust of poor farmers in cooperatives, enable cooperative organizations to win reputation in rural communities, and promote the transformation and upgrading of cooperatives. Trust is the basis of cooperation, the higher the degree of social trust, the lower the transaction cost of cooperation among villagers, the higher the efficiency of cooperation, the more conducive to the survival and development of farmers' cooperatives (Xu Zhigang, Zhang Sen et al., 2011). However, the research by Zhao Quanmin and Li Yi (2007) points out that the trust of Chinese farmers is an "acquaintance trust" with the spirit of "circle doctrine" based on kinship and quasi-kinship. This constitutes the basic action logic of their cooperation and has an important impact on the development of rural cooperative economic organizations: on the one hand, they can promote individual farmers to cooperate when meeting market challenges. Promoting the establishment and development of cooperative economic organizations, on the other hand, will also limit the increase of cooperative objects and the expansion of the scale of cooperation, thus restricting the expansion of cooperative economic organizations to a larger scale and larger regional space. However, if cooperatives can fulfill their social responsibility of poverty alleviation, the leaders of cooperatives can gradually get rid of the influence of kinship and quasi-kinship, win the trust of more farmers outside the circle, and constantly attract non-circle farmers into cooperatives and expand the membership size of cooperatives. In this process, the cooperatives embedded in the village society can also win the social reputation, change people's one-sided understanding of the cooperatives, enhance their popularity, and enable the cooperatives to accumulate the stock of social capital continuously. lay the social foundation for sustainable development of transformation and upgrading.

V. conclusion and discussion

To sum up, the organizational characteristics of institutional poverty alleviation make farmers' cooperatives and accurate poverty alleviation have inherent theoretical self-consistency, and provide basic conditions for the construction of a cooperative mechanism between the two sides. so that cooperatives can play the role of intermediary organizations between the state and poor farmers, on the one hand, become the organizational carrier for the government to carry out accurate poverty alleviation, and solve the problems of "who will help" and "how to help". Improve the efficiency of the use of poverty alleviation resources in national finance and improve the livelihood of poor farmers On the other hand, it also enables itself to enrich its capital strength, improve the property right structure, establish a closer interest connection mechanism with poor farmers, enhance their ability of cooperation and autonomy, and further improve the governance structure and management mechanism of cooperatives. create opportunities for the transformation, upgrading and sustainable development of cooperatives. Through the construction of the cooperative mechanism between the two sides, cooperatives will assume the social responsibility of poverty alleviation and give better play to the organizational function of poverty alleviation, which will help to enhance members' trust in cooperatives and help cooperatives win social reputation in rural communities. and create a good political and social environment for the development of cooperatives.

However, while promoting the development of cooperatives and the construction of a coordinated mechanism for accurate poverty alleviation, the government also needs to give full play to its due responsibilities of guidance, management and supervision: first, it should hand over the difficult problem of identifying poor farmers to village committees or other social organizations, separate the responsibilities of "who to support" and "how to help", and clarify their powers and responsibilities. The second is to improve the management system after the poverty alleviation resources are allocated to cooperatives and establish a management method in which financial resources are quantified as equity rights of poor farmers, so as to ensure that poor farmers can enjoy corresponding cooperative benefits on an annual basis, and give priority to ensuring that the property rights of poor farmers will not be lost when cooperatives are faced with crises such as bankruptcy. The third is to explore the introduction of third-party farmers' cooperatives to supervise and audit the use, management and income of poverty alleviation resources, so as to avoid the abuse and loss of poverty alleviation resources in cooperatives and ensure the equity income of poor households. The fourth is to explore the establishment of an exit mechanism for poor farmers, evaluate and identify those farmers who really achieve poverty alleviation through cooperatives by a third party, and reward and commend cooperatives with remarkable poverty alleviation effects to enhance their social reputation.