There is an urgent need to explore the "cultural depth" of rural tourism.

Leisure country travel, there is an urgent need to add cultural flavor. It is not that there are mountains, water and flowers can be called a flower tour, can attract tourists, will be able to let tourists stay, but also need to explore the subsequent cultural values and cultural connotations to increase comprehensive attraction. For example, when you go to Wuyuan, Jiangxi Province, you can not only see flowers, but also many folk things, such as Huizhou ancient ancestral halls, official residences, residential houses, covered bridges, pavilions and so on. Local Nuo dance, Huizhou opera and other folk literature and art are also very popular.

In order for leisure villages to be attractive, they also need to be homesick. The aborigines, farmland and water systems of leisure villages are like nature reserves, they themselves are a kind of natural cycle and living cultural landscape heritage. In the ancient village, architecture and people are the core and soul here. These are important carriers of homesickness.

In my opinion, in order to improve the attractiveness of rural tourism, we might as well do three articles.

First, in-depth expansion and excavation of the connotation and denotation of rural travel and eating. This requires thinking and making an article behind the "back" of farm food. The tofu ground by ourselves in the mountains is delicious. If we can expand the tofu culture, it will reflect the extended value of tofu. A farmer's boss not only provided tofu for tourists to eat, but also had an idea to dig deep into the extended culture of tofu and set up a museum of mountain tofu culture. visitors can experience grinding tofu in the antique courtyard courtyard. watch the history, production process and other related knowledge exhibition of tofu A tofu culture festival was also held to show tourists vegetable juice tofu, black bean tofu and so on, and visitors were invited to visit the tofu making room to experience the tofu making process, so that the cultural flavor of farm rice became stronger and stronger.

Second, expand the folk cultural connotation of rural tourism. There are four seasons in one mountain, different days in ten miles, different words in ten miles and different customs in ten miles. Each place has its own unique folklore and folk culture, as well as material and intangible cultural heritage. these cultural heritages rooted in mountain villages and scattered in the mountains are all cultural elements of rural leisure tourism that can be fully excavated and utilized. They are not afraid of remoteness, desolation and dilapidation, but they are afraid of turning a blind eye to their historical and folk values. Deeply excavate and sort out these folk resources, turn them into the cultural advantages, attractive advantages and management advantages of rural tourism, enhance the cultural added value and competitiveness of rural tourism, and make tourists feel that they are living in scenic spots and immersed in culture. experience in folk customs, happiness in leisure, enjoy this, linger.

Third, rural tourism projects, the most need to reflect is differentiated management, to avoid homogenization, otherwise the ultimate loss of tourists. Compared with the city, the uniqueness of rural tourism lies in its full "mountain flavor", strong courtyard and ecological meaning, prominent natural situation and prominent landscape. It should reflect the tranquil and serene beauty of "no one can be seen in the open mountain, but can only hear the voice of speaking". Without the natural and simple "peasant" characteristics, no one will go without the "farmer" flavor, and carrying forward the characteristics of "agriculture" is the development direction of rural leisure tourism.

Rural tourism in Sansheng Township, Chengdu, Sichuan Province, Anji, Zhejiang, Huangshan, Anhui, and Panshan, Jixian, Tianjin, has formed a mature attraction model, starting with increasing tourists' agricultural experience and designing projects with strong participation, such as simple farming, agricultural work and so on. Rural tourism should take "agriculture" as the root, "music" as the soul, "literature" as the way, "agriculture", eat, play, teaching and music in the text, deeply excavate the local folk cultural connotation and highlight the mountain characteristics, and design cultural attraction projects with strong tourist participation. It is the essence and soul of the development of various forms of rural tourism. Really let tourists fill their bellies, but also get cultural edification and happiness.

In short, leisure rural tourism urgently needs to explore "cultural depth". It is not only necessary to find ways to add cultural connotations and elements, but also to develop a "deep tourism" model to attract tourists to slow down and stay. Let rural culture and rural characteristics give tourists a heavy aftertaste and feelings, and promote the revitalization and development of rural leisure tourism.