Enlarge the "moments" of farmers.

The entry of e-commerce into rural areas is not only a new industry, but also the general trend. The rapid development of rural e-commerce will greatly change the rural business model. On the one hand, make farmers shopping more convenient and fast, enrich shopping options; on the other hand, promote the sale of local agricultural products to cities and other places, and enrich the sales channels of agricultural products. With the establishment of two-way channels for online goods to the countryside and agricultural products to cities, e-commerce will further promote markets such as rural tourism, rural medical care and financial services.

To develop rural e-commerce, we must first train farmers' Internet knowledge and improve their awareness. To improve farmers' awareness of the Internet and their interest in information technology is not only the need to improve farmers' grasp of modern scientific and technological information, but also the need for farmers to achieve consumption sharing, economic sharing and development sharing.

Secondly, infrastructure construction should be improved. Strengthen the construction of rural broadband, roads and other facilities, improve the compensation mechanism for universal telecommunications services, and promote the speed and reduction of broadband networks; at the same time, improve the ability of rural logistics and distribution, strengthen the sharing and connection of transportation, trade circulation, agriculture, postal and other departments, e-commerce, express delivery and other relevant rural logistics service networks and facilities, and gradually improve the county, township and village three-level logistics node infrastructure network.

Finally, there is a need for coordinated operations. To realize the healthy development of rural e-commerce, it is necessary to encourage all kinds of capital such as e-commerce, logistics, commerce, finance, postal service and express delivery to participate in the development of rural e-commerce, and speed up the implementation of the "express downward and westward project". Support third-party platform innovation and expand agriculture-related e-commerce business Cultivate rural e-commerce service enterprises, support the establishment of regional rural e-commerce associations and other industry organizations, and set up professional service institutions to provide professional services for the development of rural e-commerce, such as consultation, training, technical support, online store construction, brand cultivation, marketing promotion, logistics solution, agency operation and so on. Enlarge the "circle of friends" of farmers and the circle of farmers who become rich.