A problem of e-commerce of agricultural products caused by tomatoes

A very simple question, take two tomatoes and ask how much would you pay for each? The question is simple, but we often find that we cannot answer it. Even if it is a live transaction in the vegetable market, such a question is difficult to answer, let alone we have to put it online.

The value of a tomato is determined by many factors: its size, its maturity, its variety, how long it has been picked, its taste, its appearance, its degree of damage, the buyer's preferences, the atmosphere of the buyer and seller at that time, etc., and what is more difficult is that there are no two identical tomatoes in the world, but we cannot evaluate each of them.

Standardization of agricultural products such as tomatoes is an unrealistic requirement, and as fresh vegetables, storage period is also a problem, with the extension of time, prices will gradually decline, and eventually even become garbage. It is unrealistic to buy and sell agricultural products online like industrial products. Agricultural products need to have their own e-commerce trading methods and platforms that conform to the characteristics of agricultural products.

To solve the problem of e-commerce of agricultural products, it is obviously not the best solution to standardize agricultural products. Perhaps this method can be adopted for bulk grain agricultural products, but it is obviously inappropriate for fresh vegetables and fruits. Although there are greenhouse vegetables now, for ordinary farmers, to make their vegetable gardens and markets universal, the methods to be adopted should be based on process information collection. More information makes it easy to make a decision, but through the detection and identification of agricultural products to prove, especially small batches of fresh vegetables and fruits, and then to the market, the obvious procedure complexity cost is too high and too long, and it is impossible to detect all agricultural products, there is no real persuasion.

Whether it is a market transaction or an e-commerce transaction, it is nothing more than a matter of integrity. If the buyer believes the information provided by the seller and accepts the price he proposes, the transaction can be concluded quickly. Vegetables and fruits are foods that every household needs to consume all the year round. If there is a platform that can provide fresh vegetables and fruits for urban families for many years, ensure that there are no pesticide residues and ensure the use of organic fertilizers, it should be welcomed by urban residents. The collection and provision of process information can not only prove the production process and mode of agricultural products to consumers, but also cultivate consumers 'feelings for agricultural products in advance, so that they have the same garden as their own home and are full of expectations for the agricultural products to be produced.

Although process management also has investment, compared with the cost of each agricultural product inspection and identification, and from the perspective of convenience and timeliness, it has certain advantages. The long-term mechanism formed by process information is the necessary means to establish a stable agricultural product consumer base and an agricultural product integrity platform.

The transaction of agricultural products cannot be simply delivered like ordinary e-commerce, but should be arranged according to the conditions of agricultural products, otherwise the lack of freshness integrity will lead to the decline of the value of agricultural products. After harvest, agricultural products need to be pretreated, cleaned or otherwise, repacked or packaged into logistics, and delivered to the market or directly to the user's home. The value of agricultural products is actually the embodiment of the operation results of the whole process. Different from industrial products, the circulation process of agricultural products is closely related to its final quality. Therefore, agricultural products should not only track the production process of products, but also track its circulation process. Only in this way can the value of agricultural products be truly transmitted to customers.

For a long time, we have positioned agricultural products as low-end products, without pretreatment, packaging or logistics management, and treat agricultural products in an extensive manner at will. But agricultural products are closely related to our daily lives, to our health, to the peace of our families, and many of the troubles in our lives stem from our food. The same neglect of the value of agricultural products has led us to a serious shortage of investment in agriculture, and the management of agricultural products has always been at a low level, so that the value of agricultural products cannot be truly reflected.

Most of the current e-commerce focuses on the transaction part of the business, but if the real value transfer cannot be completed, the transaction will lose its meaning. The challenge of agricultural products e-commerce is to manage and track the production and circulation process of agricultural products in the whole process, so that consumers can fully accept the value of agricultural products, so that farmers 'labor achievements can be truly displayed, so that the value of agricultural products will no longer be neglected due to poor management, so that extensive agriculture will gradually become refined agriculture, and agriculture will gradually move towards modernization.

Only when the value of agriculture is truly affirmed, the solution of the three rural problems will begin to have basic conditions.