How to transform and upgrade Farmers' Market

With the development of urban construction and the demand of people for the convenience of life, the traditional farmers' market is in urgent need of transformation and upgrading to achieve standardization, intelligence and brand development through new construction and transformation.

Make a good development plan. Farmers' market is the carrier and link between farmers' production and marketing and citizens' living consumption. Scientific planning and rational layout affect the logistics cost of urban distribution, the smoothness of urban traffic and the convenience of residents' life. It is necessary to consider the population density and structure, according to the service radius and demand and other factors, scientific planning, construction and transformation of farmers' markets. According to the idea of "combination of thinning and blocking", the "scattered troops" such as the road market should be replaced by regularized and standardized markets to purify the market and urban environment and meet the needs of urban development and residents' lives. The first is to rationally distribute farmers' markets of moderate scale in newly-built communities. The second is to transform and upgrade the traditional farmers' market in the old urban area to make its service function more complete and the business environment better. Third, classified planning, construction and transformation of farmers' markets. Planning, construction and transformation are carried out according to different areas such as central urban areas, urban and rural fringe areas, and small towns, as well as different market types such as professional and comprehensive, retail and wholesale, and different spatial layout, scale structure and management characteristics are adopted respectively. form a reasonable market system and strive to achieve the goal that residents can meet the consumption needs of daily life on their doorstep.

Realize the function upgrade. Implement the idea of supply-side structural reform, people-oriented concept, find out the market development trend, follow the law of market development, in-depth investigation of the needs of business households and residents, as far as possible to meet the needs of business households and residents. One is to match parking and public toilets and other functions. Including the parking needs of operators and residents, the construction of three-dimensional intelligent parking facilities can be considered where there are conditions, and the construction and transformation of agricultural trade can be organically combined with the construction of bus stations, so as to facilitate residents to shop in farmers' markets. Due to the limited space in the farmers' market in the central urban area, it is suggested that the surrounding parking facilities should be a three-dimensional intelligent parking building; its operation should be managed by the integration of market investors and farmers' market, and appropriate parking charging policy should be adopted. parking services can be provided for surrounding residents at night. The second is to pay attention to the combination of offline and online functions. Through the construction of online mobile smart platform, create and build smart farmers' market, realize residents' online ordering, market door-to-door delivery and other services, expand the industrial chain, and better meet the service needs of residents. The third is to realize the combination of domestic and foreign product marketing. Modern urban farmers' markets should not only sell local agricultural products, but also provide high-quality domestic and international agricultural products to residents. The upgrading of the functions of the above-mentioned farmers' markets requires the close cooperation and coordinated promotion of urban planning, land, industry and commerce, urban management, commerce and other departments.

Promote environmental improvement. Due to unreasonable spatial layout, disorderly product functional zoning, lack of drainage function, backward market management and so on, there are some problems in the traditional farmers' market, such as no guarantee of product quality, disorderly management, no guarantee of market safety, dirty market environment and so on. In the construction of new farmers' markets and the transformation of traditional farmers' markets, it is necessary to ensure that there are sources and tests for the circulation of products, so as to create a "rest assured market" that the common people can trust. According to supermarket standards, we should do a good job in spatial layout, environmental decoration and product discharge, avoid cross-flow of sewage, foul-smelling people, and dirty environment, and eliminate the phenomenon of "opening markets, messing up neighborhoods, and disturbing residents". Really let the new farmers' market become the window and bright spot for the creation of civilized cities.

Innovative ways of investment. Farmers' market is closely related to residents' life, has the nature of quasi-public goods, and its construction can take the way of organic combination of government and market. The government can guide the social capital to build and operate the farmers' market and explore the PPP model by means of land policy and financial investment. The government funds participate in the investment in the farmers' market. in accordance with the principle of "taking shares without holding shares and calculating dividends without dividends", the farmers' market is controlled and operated by social investors, supervised by the competent government departments, and the investment dividends of government funds are calculated at the end of the year. However, these dividends continue to be used as government investment to support the transformation, upgrading and sustainable development of farmers' markets.

Do a good job in operation and management. The management and operation of farmers' market is an important part of urban management and operation, which requires mainly industrial and commercial departments, as well as the cooperation of quality supervision, food and medicine, urban management, agriculture and other related departments. First, it is necessary to formulate regulatory standards. It is necessary to formulate regulatory regulations considering the quality of products and services, cleanliness of sanitation, beautiful environment, perfect functions, good integrity, and customer satisfaction, and employ third parties to evaluate the market on a regular basis. we will carry out "star" management of farmers' markets, and operators will be listed for operation. Second, we should implement the brand strategy. To promote the brand development and visual marketing of farmers' markets, the competent departments in charge of industry and commerce should pay attention to creating the main body of brand investment and operation of farmers' markets, and introduce brand operators and brand products to create farmers' market groups that are satisfactory to the masses and rest assured to residents.