Management ability should keep up with the pace of scale

The rapid fall of the "Star Peasant" is sad and reflective. How to promote the healthy development of the scale operation of the new business entity is not only a realistic problem to be considered by every "Lu Guoping", but also a proposition of the times worthy of consideration by the whole society. Only those new operators who can seize opportunities, avoid risks and constantly strengthen capacity-building can find a way in the troubled market and be the pioneers of the times.

From a model of professional farmers with a scale of 60,000 mu and an annual turnover of more than 100 million yuan, to a career "cliff" collapse with hundreds of millions of yuan in debt, Lu Guoping, a "star farmer" in Jiangxiang Town, Nanchang County, Jiangxi Province, is on the verge of bankruptcy. Recently, the career ups and downs of Lu Guoping, a "star farmer", has aroused heated discussion. On the surface, the collapse of Lu Guoping's career is due to the broken capital chain, but in fact, there are some shortcomings hidden behind it, such as blind expansion, poor management organization, low professional accomplishment, hidden moral hazard and so on.

The collapse of the dike of thousands of miles was destroyed by the ant nest, and the collapse of Lu Guoping and his Guowang company was the concentrated outbreak of long-term accumulation problems. In fact, Lu Guoping is not unaware of the problem. As early as 2010, Lu Guoping wanted to carry out a joint-stock transformation of the company to encourage employees by linking benefits to income, but it came to nothing under everyone's opposition. If the scale goes up and the management cannot go up, it is bound to face the problem of moral hazard in agricultural operation, and the lack of enthusiasm of employees will inevitably affect the efficiency of agricultural production. I am afraid this is also a common problem faced by most agricultural scale operations.

The development of large-scale agriculture must have standardized management that matches its own development. Many family agriculture often stumble or even stumble because of the lack of management level when they move towards large-scale operation. In recent years, the agricultural sector has been strengthening the training of new business operators, one of the purposes is to improve their standardized management ability, in the early stage of their career development. In fact, "star farmers" like Lu Guoping have gone beyond the early stage of career development, and their careers still collapse because of poor management. This also shows that large-scale agricultural operation and management should keep pace with the times and constantly improve. You can't relax at all.

In the process of agricultural production and operation, we may suffer various uncertainties that lead to losses. the risks brought by this uncertainty may be natural, such as a drought and flood disaster, or market, such as a huge fluctuation in price. it may also be policy-oriented, such as the national standardized standard construction for the development of an industry, or the capital chain of Guowang Company. Large-scale operation of agriculture needs the support of financial capital, but after all, banks are not the reservoir of agriculture themselves, and they must reasonably evaluate their own development and the financial support they can get.

In the process of long-term deep ploughing, agriculture must pay attention to guard against risks. Why can traditional family agriculture better deal with financial risks? On the one hand, because of the diversity of family management, if we do not put eggs in one basket, we can make up for the income of working in the agricultural disaster; on the other hand, it is because the family management has a higher awareness of capital risks and does not put the family business under the dangerous wall of high debt. It is important to seize the fleeting opportunities for expansion, but we must also reasonably assess the risks brought about by scale expansion, and do not indigest because of blind expansion and ignoring risks. Bank funds seek advantages and avoid disadvantages, and when new business entities obtain bank credit through development, they should plan industrial development rationally and use funds rationally, so as not to be dazzled by the enthusiastic scene of banks competing for credit, regardless of the risk, and bury the hidden dangers of development.

In fact, for example, because of the risks brought by expansion and long-term investment, it is not difficult for people who are really engaged in agricultural production to find that what is dangerous is that the star leaders are carried away by the momentum of rapid development at the critical moment of decision-making. at the same time, there is a lack of relevant restraint mechanisms. If there are real "old farmer" partners or professional management personnel who can seriously put these risks, opportunities, advantages and disadvantages to Lu Guoping, to a certain extent, such risks can be avoided. All these remind the new business entities to strengthen the capacity building and restraint mechanism construction of the star leaders. As for Lu Guoping's suspected loophole in overseas gambling with loan funds, although it is an individual case, it further shows that it is even more urgent for new operators to strengthen fund management-- without standardized financial management, it is impossible to build buildings with large-scale operations.

On the other hand, it must be noted that the fall of "star farmers" does not mean the failure of large-scale operation, nor does it mean that "the big ones must not be beautiful". Large-scale operation is the direction of modern agricultural development, which is not only determined by the characteristics of economies of scale of agriculture itself, but also the inevitable result of the continuous transfer of agricultural labor force to cities and industries in our country. Large-scale operation is an inevitable direction, but not every large-scale operation is bound to succeed. Only by finding standardized management, echelon construction of talent team and investment management mode matched with large-scale operation, can large-scale operation move forward on the right road.

From once determined not to be a farmer all his life, to being praised as the benchmark of a new type of farmer, and then to the rapid fall of the "star farmer", Lu Guoping made people feel more reflective at the same time. Agriculture is a hot land of investment full of unlimited opportunities, but there are also a variety of risks. How to promote the healthy development of the scale operation of the new business entity is not only a realistic problem to be considered by every "Lu Guoping", but also a proposition of the times worthy of consideration by the whole society. Only those new operators who can seize opportunities, avoid risks and constantly strengthen capacity-building can find a way in the troubled market and be the pioneers of the times.