E-commerce of grain and oil has entered a new stage of precision marketing.

In recent years, with the introduction of a number of e-commerce policies, agricultural products e-commerce, including grain and oil, is gradually moving towards scale, internationalization, community, legalization.

At present, grain wholesale markets all over the country actively use electronic trading means to carry out local grain and oil purchase and sale transactions. At the same time, the electronic trading mode of grain continues to innovate to achieve differentiated management. Through the establishment of e-commerce platform, grain enterprises sell their own products on the Internet; some traders transform, set up professional e-commerce websites for agricultural products such as grain and oil, and sell high-end and high-quality agricultural products.

At present, with the rapid development of grain and oil e-commerce in China, both circulation enterprises and processing enterprises, whether payment or financing, have derived the characteristic model of the Internet era.

There are 11 e-commerce models in the field of grain circulation: China Grain Network, Zhengzhou Grain in China, Henan Grain Logistics and Yigu Network; China online Grain Market Model; I Buy Network dual-brand operation model; Tianjin Grain and Oil Commodity Exchange model; Taobao "Jilin Rice Pavilion" model; Suzhou Grain Wholesale Trading Market "good Grain Network" model; Grain access Network "four-chain in one" model; miscellaneous grain e-commerce platform-- beans in rice model Zhongmi net and its Chinese rice industry alliance model; Jilin Changchun "rice platinum city" model; micro-grain model.

Since the development of grain electronic trading market, the payment means adopted have experienced the development process from the traditional bill payment to the latest silver channel payment. As the core link of e-commerce, online payment is constantly optimized and upgraded with the development of grain e-commerce platform, the backward capital channel of traditional online bank can no longer keep up with the development of e-commerce at the present stage. Banks and third-party payment institutions "fast payment" came into being to make up for the lack of online banking. Third-party payment has become the main way and inevitable trend to promote the improvement and development of online payment in China, and it is also a booster for the development of grain e-commerce.

The number of mobile phone users in China has reached 1.3 billion, and smart phones have become an important factor in promoting the development of e-commerce. With the development of the times, all kinds of grain e-commerce platforms have launched mobile phone clients, Wechat public accounts and other services to realize real-time push of grain and oil consultation, free customization of all kinds of information and inquiry at any time. Using the functions of scanning, image and speech recognition, sensing, geography and GPS of mobile devices, we will gradually realize more intelligent mobile e-commerce services such as online transactions on the mobile end.

With the development of "triple play" + Internet of things, mobile phone orders, mobile phone sales, mobile phone procurement, mobile phone management, mobile phone release, mobile phone communication, mobile phone logistics will be realized, and will become a trend. Intelligent grain procurement, intelligent grain trading, intelligent grain market, intelligent grain payment, intelligent grain customs clearance, intelligent grain logistics, intelligent grain warehouse distribution integration, intelligent express delivery has become a development trend. In this process, mobile commerce will play a more and more important role. The "three micro" marketing of Weibo, Wechat and WeShop will also promote grain e-commerce to enter a new stage of precision marketing.