Future Development and Strategic opportunities of Agriculture in China

At present, all parts of the country are accelerating the supply-side structural reform of agriculture. In essence, it is to promote the great-leap-forward development of China's traditional agriculture to modern agriculture. Therefore, centering on the main line of the establishment of modern agriculture, the author puts forward his own ideas and prospects on the characteristics, direction and strategic opportunities of the future development of agriculture in China.

Characteristics of agriculture in the future

The characteristics of future agriculture. (1) sustainable. Sustainable development is the most essential requirement of modern agriculture. There are three basic characteristics of sustainable agricultural development: first, the scale of agricultural production is coordinated with the carrying capacity of resources. Second, the interests of the main body of the agricultural industry chain are optimized, the interest link mechanism is reasonable, and the agricultural industry stakeholders show a related growth trend. Third, the innovation of modern agricultural industrial system becomes possible. (2) Integration of multi-function and industry. The versatility of agriculture leads the innovation and development of modern agricultural diversified industries, and creates conditions for the integration of modern agricultural industries. (3) High-quality and safe food and eco-friendly. The primary function of modern agriculture is to produce and provide safe and high-quality agricultural products, and to provide quality resources for the development of other industries. This is the main function of agriculture as an industry. (4) high efficiency. In a broad sense, agricultural efficiency includes two aspects: the efficient utilization of agricultural biological energy and the efficient income of agricultural production investment. Modern agriculture requires the comparative income of agricultural industry to show a growing trend of development. This is the internal driving force for the sustainable development of modern agriculture in China. (5) armed with modern science and technology. First of all, modern equipment is widely used. Secondly, modern agriculture has become an important industrial carrier for the application of modern technological achievements. Third, the use of modern management to develop modern agriculture. (6) competitiveness. The comprehensive competitiveness of modern agriculture is mainly manifested in: first, based on high-quality industrial resources, such as germplasm resources, production conditions and so on. Second, it has a strong manufacturing capacity of high-quality products. Third, it has the ability to occupy the market, meet the needs of the market efficiently, and have the ability to lead the market in the future. Fourth, brand influence and scientific and technological innovation ability have become an important support for competitiveness.

The future trend of the development of modern agriculture. (1) marketization (2) intelligence. (3) globalization. 4. Industrialization. (5) regionalization. (6) ecological cycle. (7) Fusion.

Grasp the opportunity of development in innovation

(1) to promote resource innovation and establish a diversified, leading and high-end agriculture. First of all, innovate germplasm resources. The use of molecular technology and other "high, refined, sophisticated" technical means to carry out the innovation of germplasm resources. Secondly, centering on the needs of the development of agricultural diversified industries, we should give full play to the multi-functional characteristics of agriculture and innovate new agricultural industrial resources, such as the innovation of agricultural tourism resources, the innovation of agricultural industrial raw material resources and so on. Third, innovate the resources of production conditions. Fourth, innovate regional market resources. Mainly to do a good job in brand guidance, the construction of integrated service platform and the construction of manufacturing and dissemination capacity of consumer hot issues.

(2) to promote product innovation and establish modern market agriculture. The starting point of the innovation of agricultural products is to promote the transformation of agricultural raw material products to agricultural commercialized products, and at the same time to carry out product research and innovation to meet the diversified needs of the regional market. Develop innovative and diversified products according to the integration of multiple industries, and create a product system that combines tangible products with intangible products.

(3) promote marketing innovation and create a regional market service complex. Change the wholesale market model with traditional small farmers as the main body, and create a market model with modern comprehensiveness and the combination of e-commerce and traditional stores. Facing the global regional market, create a marketing system that combines online and offline, fixed and mobile, big business and WeChat business. Change the single self-production and marketing model and create a comprehensive, window-like and service-oriented sales consortium. Promote innovation in experiential marketing.

(4) promote market innovation and build a modern agricultural market. First of all, we should promote the construction of a unified market system for national integration. Secondly, innovate the market function and give full play to the service function of the market. Third, change the local market into a regional market. Fourth, according to the new situation of the main body of agricultural management and market changes, combine with the network to create a new modern market with distinctive characteristics.

Grasp the development opportunity in the transformation and upgrading

Transformation and upgrading is an important strategic choice for China's traditional agriculture to modern agriculture.

(1) to seize new opportunities in the course of transformation. First of all, we should look for new regional markets. Secondly, we should look for a new crowd market. Third, look for seasonal markets such as time.

(2) to lead new developments in upgrading. First, pay attention to product innovation, embody "famous, special, excellent, new and strange", pay attention to nutrition and function; second, pay attention to the product positioning of high-end and high-quality products; third, organically combine product operation and knowledge dissemination, product consumption and experience consumption.

(3) do a good job in three tasks. In essence, in order to realize the transformation and upgrading of a region and an agricultural enterprise, it is necessary to determine the service object, analyze the object demand, and do a good job in resource allocation and strategic layout.

Grasp the opportunity of development in the process of opening and innovation

(1) to open up is to jump out. (1) jump out of the local area. To change the local positioning to the regional positioning and realize the transformation from the local market to the regional market, we must jump out of the local market and move towards the region. (2) jumping out of the country. Change the domestic market positioning to the global market positioning. (3) jump out of agriculture. First of all, it is the inevitable requirement of the future agricultural development to jump out of the traditional agriculture and innovate the modern agriculture according to the industrial way. Second, jump out of the traditional agricultural products. To realize the commercialization and commercialization of agricultural products. Third, jump out of the single industry function. The formation of diversified industrial forms is the main feature of modern agriculture. (4) Exchange and cooperation. From the perspective of agriculture and the external environment, it is necessary to promote cooperation between agriculture and related industries. From the internal point of view of agriculture, around the whole industry chain, innovate the industrialization model based on reasonable interest link mechanism.

(2) Innovation means change. First of all, change the concept of development. If there is no concept of modernization, there will be no modernization of agriculture, and it will be impossible to create modern agriculture. Secondly, innovate the mode of operation. Changing a household to a cooperative operation, from self-production and marketing to a division of production and marketing, from a single industry to cluster innovation, from experience agriculture to science and technology agriculture, and from traditional stores to "online + offline" are the inevitable innovation direction of agricultural development in the future.

Grasp the development opportunity in the implementation of the new policy

(1) adjust the structure.

First of all, it is necessary to adjust to high-quality agriculture. Organic ecological functional agricultural products are the product form of high-quality agriculture. Secondly, it should be adjusted in the direction of high efficiency. Farmers through the development of modern agriculture, improve the ability to increase income, enterprises through the development of modern agriculture to enhance profitability, rapid development. Third, adjust to the direction of sustainable development. Promote the development of rural undertakings through the development of modern agriculture, improve and optimize the ecological environment, and improve the comprehensive production capacity of agriculture. Fourth, adjust to the development direction of market-oriented agriculture. To establish a new type of agricultural industrialization management mode, which is guided by market demand and combines supply and demand. Fifth, to meet and lead the direction of market demand. Sixth, adjust to the direction of promoting the coordinated development of regional development and the national economy.

(2) make up for the deficiency.

Adjusting the structure and making up for the shortcomings are the concrete measures to promote the transformation from traditional agriculture to modern agriculture.

Deficiency is a restrictive factor affecting the overall development of social economy. There are three perspectives to understand the shortcomings of agricultural development: first, to grasp the shortcomings of agricultural development from the overall requirements of the goal of building a well-off society in an all-round way. Secondly, grasp the deficiency from the requirements of the sustainable development ability of agriculture itself. Third, grasp the deficiency from the goal orientation of agricultural industry development.

At present, the main manifestations of the shortcomings of agricultural development are as follows: first, only through the development of traditional agriculture, farmers' income increases slowly. In order to solve the problem of slow increase of farmers' income, we must take improving the ability of increasing farmers' income as the starting point and foothold, improve farmers' income ability by developing efficient agriculture, and broaden income channels for farmers by vigorously developing new industries. to create conditions for the improvement of farmers' income. Second, the basic equipment of production and life lags behind. By improving the level of rural infrastructure and improving the service and support capacity to meet the life of farmers and the operation of new industries, so as to improve the overall level of rural social and economic development. Third, the quality of comprehensive conditions for agricultural production has declined. Starting from the comprehensive production capacity of agriculture, we should strengthen the improvement of natural conditions, optimize natural agricultural ecology, and enhance the ability of agricultural comprehensive value creation.

(3) supply-side innovation.

1. To create new demand. First of all, adapt to the new needs. With the improvement of people's living standards, the demand for healthier, more nutritious and more multi-functional is becoming the mainstream of consumption, and people yearn for ecological, organic and functional nutritional products. With the rapid development of the Internet, people's consumption behavior and ways are also changing. Combined with consumer experience and cultural consumption, it is subverting the traditional concept and pattern of consumption. Adapting to these new needs is the premise of innovative new needs. Second, lead future demand. Leading is oriented to the future and promotes the development process from potential demand to real demand step by step. The key point of leading the future demand is to accurately grasp the future demand trend, carry out product research and development and do a good job of product knowledge dissemination. two。 To create new supplies. The purpose of creating supply is to create a sustainable product supply mechanism that continuously meets the market demand. Mainly through innovative means to provide consumers with a variety of products and services. 3. It is necessary to innovate the realization form of supply to meet demand. First of all, it is necessary to ensure that supply is a relatively effective supply. The production of all agricultural products must be market-oriented, and the agricultural industry is market-oriented agriculture. Secondly, innovate consumers. Guide consumers to extend from a single consumption link to the whole agricultural industry chain, organize and encourage traditional consumers to participate in agricultural production, participate in the management and control of agricultural production, and participate in the evaluation of end products. Third, create an interactive platform. The purpose of creating a network interactive platform is to minimize the black hole of supply and demand, accurately grasp the needs of the market, spread and lead the future market. At present, the establishment of the Internet and Wechat communication is an effective form of interaction between supply and demand.

(author: agricultural Research Center of the Ministry of Agriculture)