Seven Cognitive problems in the Development of County E-commerce

Today, county e-commerce is no longer a question of whether it can be done or not, but a question of how to do it. If a county magistrate grasps e-commerce in 2013 or eats crabs bravely, then a county magistrate grasping e-commerce in 2014 can only be regarded as embracing the new economy. In 2015, another county magistrate grasping e-commerce will be the implementation of the spirit of the State Council's e-commerce decision. In 2016, if the county magistrate does not grasp e-commerce, it will be lagging behind the times. It is in this situation that there are almost no county government work reports on the deployment of e-commerce, and no county magistrate has said that he is not prepared to engage in e-commerce. However, a real question is coming: what on earth is e-commerce? What is county e-commerce? And why do you want to catch e-commerce? How to solve these cognitive problems faced by county e-commerce has become the primary issue. However, it is a pity that in some places, the understanding of county e-commerce still stays in the state of "I don't know the Han Dynasty, regardless of the Wei and Jin dynasties". The situation that can not do well and can not do well caused by unclear understanding is a reality. Combined with the situation of e-commerce lectures in this year, this paper combs some common problems in the understanding of county e-commerce.

Is it true that young people who open Taobao shop are county e-commerce? Such an understanding obviously underestimated the matter of e-commerce, basically only focused on online retail, lacked an overall understanding of large e-commerce, ignored B2B, O2O, C2B and other forms, as well as new business type, such as Internet finance and agricultural crowdfunding, and did not see the far-reaching impact of e-commerce on economic and social development. I personally tend to think that county e-commerce is the sum total of all the economic forms involved in e-commerce in the county, including at least three levels: first, online trading system, such as online commerce, e-commerce platform, etc.; second, e-commerce service system, such as e-commerce service industry, express logistics, financial payment, e-commerce park, etc.; third, industrial support system, such as industrial base, leading enterprises, family farms and so on. It can be said that e-commerce is an emerging economic group covering more than a dozen related industries.

Is it true that e-commerce has brought down the real economy? Many county leaders believe that engaging in e-commerce may crowd out physical shops on the streets. But the actual situation is that it is not that e-commerce is too terrible, but that brick-and-mortar stores are too bad, and consumers have already drawn votes with their feet. "envy and envy" does not solve the problem, but to really solve the problems of high rents, many intermediate links, high staff costs and heavy taxes. As for the idea of not engaging in e-commerce in a county, it is also unrealistic, because the penetration of e-commerce is called "the Internet has no boundaries," and you can't stop it if you don't do it, you might as well take the initiative to embrace the new economy and win the initiative. On this issue of understanding, Premier Li Keqiang is still far-sighted. "We must see that the interaction online and offline may create a new space," he said. If you are blindly afraid of competition, you will eventually exit in the competition. "

Is it futile to do e-commerce without collecting taxes? This question should be answered by the county magistrate of e-commerce, but I'm afraid they are secretly having fun! I have seriously consulted the tax department on this issue. I am afraid it is just a rumor that the so-called e-commerce does not collect tax. at present, a large number of online merchants do not pay tax, just because it meets the tax exemption for small and micro enterprises with a monthly turnover of less than 30,000 yuan. E-commerce enterprises above scale all pay taxes, such as three squirrels who paid more than 100 million yuan in 2015. Not to mention Alibaba and JD.com both paid tens of billions of dollars in taxes. And when I communicated with e-commerce enterprises, I learned that, in fact, about 85% of the turnover tax on e-commerce products had been paid before they were launched, and the only thing missing was the electronic invoice. And what I have said above is only to pay attention to the stock, more importantly, because the electricity will give birth to a large number of new related industries, such as e-commerce services, warehousing and logistics, processing and packaging, promotion and marketing, etc., which can form a new source of tax. this is a bigger increment!

Is it true that to engage in e-commerce is to develop a virtual economy? What I want to say is, is everything sold by e-commerce created by Sun WuKong? All e-commerce products are produced by the real economy. The network is virtual, but the goods traded on the Internet are real. On this issue, Premier Li Keqiang also made a clear judgment: "Don't think that e-commerce is just a 'virtual economy'. In fact, it directly drives the 'real economy' to a large extent." And from the practice in some places, e-commerce may also give birth to a new real economy that did not exist in Hong Kong before. Like the "sand collection model" summarized by the industry, a large furniture industry of 5 billion yuan has been changed in a poor village collecting rags. And the original real economy has a foundation, with the help of e-commerce to make the real economy stronger. For example, in Lin'an, Zhejiang Province, the pecan industry has become more prosperous because it is on the Internet.

Is it easy to lead to unemployment by engaging in e-commerce? This problem should not be panicked by the collapse of a few brick-and-mortar stores and some unemployment. E-commerce is not only destroying an old world, but also building a new world. From a practical point of view, e-commerce can be described as a typical labor-intensive industry, especially attracting young people to find jobs. When investigating e-commerce, Premier Li Keqiang said meaningfully: "Last year (note: 2014), when the economic growth slowed down, employment increased rather than decreased, thanks to the streamlining of administration and decentralization and the reform of the commercial system." From the perspective of business format, e-commerce has played a great role in promoting it. " According to a survey of 4800 small and medium-sized enterprises conducted by the McKinsey Global Institute, with the popularity of Internet technology in small and medium-sized enterprises, for every job lost, 2.6 new jobs will be created.

Is it true that to start an e-commerce business is to start another stove? To put it simply, e-commerce has never been a new industry created out of thin air, but a carrier and driving force for the transformation and upgrading of existing industries. The integration of e-commerce and existing industries is the direction, not a new one; even those emerging industries spawned by e-commerce are definitely not water without sources and must be supported by reality. Judging from the deployment of the State Council's "opinions on vigorously developing e-commerce to speed up the cultivation of new driving forces of the economy", the most important thing is "the deep integration of e-commerce with other industries". And then "become an important platform for promoting entrepreneurship, stable employment and improving people's livelihood services", and finally "play a key role in the simultaneous development of industrialization, informatization, urbanization and agricultural modernization". Therefore, to engage in e-commerce, we must make an in-depth study of the advantages of local industries, and take advantage of e-commerce to accelerate its development rather than originality without realistic support.

Is it possible to overtake around the corner if you engage in e-commerce? It can only be said that e-commerce does provide an opportunity to catch up with and surpass the county economy, but the opportunity is not equal to the inevitable result, and it needs to be effectively promoted by county e-commerce. From a realistic point of view, county e-commerce is a very huge systematic project. from the direction of factor flow, there are three levels: industrial products to the countryside, agricultural products to cities and e-commerce elements gathered in the county. It can be divided into agricultural products e-commerce, agricultural materials e-commerce, e-commerce poverty alleviation, tourism e-commerce and even cross-border e-commerce. And it is generally promoted according to four stages, namely, the emergence of young e-commerce entrepreneurs, the rise of agricultural e-commerce, the gathering of e-commerce elements in rural areas, and the formation of e-commerce new economy with the county as a unit. Although e-commerce can develop by leaps and bounds, the basic stage is insurmountable. Thinking of "holding thick legs" and "big eaters", cooperating with one or two platforms and recruiting one or two large e-commerce enterprises will allow county e-commerce to catch up with them with great strides. Generally speaking, it is not realistic, and you have to honestly start with basic skills. Of course, e-commerce is called "fast but not broken". As long as the road is right, it will develop very quickly, and great results can be achieved in two or three years.

In the process of participating in the development and promotion of county e-commerce, I feel especially deeply about these problems. It can be said that there is a real need for a more in-depth campaign to popularize the concept of e-commerce, especially for county and township cadres, we need to lower the level of preaching on the concept of e-commerce, start with the popularization of science with common sense, and explain the basic things clearly, and then we can figure it out and do it freely.