How to keep homesickness in the New urbanization

Lu Xun's social operas, melon fields and juvenile leap soil, Shen Congwen's ferries, officers and Xiangxi sisters, Sun Li's Reed marshes, Lotus Lake and Hebei fellow villagers. With the rapid development of the times, these cordial traditional rural cultures are getting farther and farther away from us. How to protect and develop traditional culture in urbanization, so that residents can see the mountains, see the water and remember homesickness has become a topic of common concern of the whole society.

At the end of May, with "Culture and New urbanization" as the theme, the "2016 Anren Forum", sponsored by the National Development and Reform Commission as the guiding unit, the Counsellor Office of the State Council and the Chinese Association for the Promotion of Culture, and hosted by the overseas Chinese Town Group and the national non-state-owned museum cooperation, was held in Anren Ancient Town, Dayi County, Chengdu City. Representatives from all walks of life carried out in-depth discussions.

Talking about "Culture and New urbanization"

At present, urbanization has become an important breakthrough to stimulate economic growth and expand domestic demand. As of last year, the urbanization rate in China has reached 56.1%, and more and more attention has been paid to the protection of natural ecology and traditional culture in the process of urbanization.

The National New urbanization Plan (2014-2020) points out that China should follow the road of new urbanization with Chinese characteristics of people-oriented, synchronization of the four modernizations, optimal layout, ecological civilization and cultural inheritance. The Central Urban work Conference clearly pointed out that urban development needs to rely on the three-wheel drive of reform, science and technology, and culture to enhance the ability of urban sustainable development. In many urbanization development paths, the development model of the combination of culture and new urbanization has been widely concerned by both inside and outside the industry because of its diversified construction methods and sustainable development.

At this year's Anren Forum, guests expressed their views around the theme of "Culture and New urbanization" and collided with many new sparks of thought.

Wang Xiaowen, president of overseas Chinese Town Co., Ltd., said that in the process of participating in the new type of urbanization, the protection and inheritance of traditional culture, the introduction of industries based on land ethics and the improvement of the quality of comprehensive urban governance are the most concerned issues of overseas Chinese Town. In the long-term development practice, the overseas Chinese Town follows the "land ethics", gradually forms the model of "culture + tourism + urbanization", and promotes the strategic landing one after another. In the future, the overseas Chinese Town will continue to actively participate in and promote the new type of urbanization, and carry out all-round cooperation with all sectors of the community with the attitude and manner of open cooperation and benefit sharing.

Overseas Chinese Town Group is famous for its leading role in Chinese theme parks. As the number one cultural tourism operator in Asia, today it will take the lead in opening the road of transformation based on its deep accumulation in theme parks and tourism real estate. Under the guidance of the 13th five-year Plan and the national strategy of new urbanization, overseas Chinese Town Group has highly integrated its cultural tourism advantages with the national strategy, and creatively put forward the development model of "culture + tourism + urbanization". We will promote new urbanization and open up new explorations in the field of cultural creativity and cultural and scientific and technological innovation.

Recently, the overseas Chinese Town Group has made frequent moves, not only signing the "Gankeng New Town" project in Shenzhen to build a demonstration base for China's content, cultural and creative industries, but also signing a contract for the overall tourism development of the Conch Gully Scenic spot with the government of Ganzi Prefecture in Sichuan Province. actively participate in the development of tourist scenic spots and the construction of new urbanization. A series of actions indicate that the "culture + tourism + urbanization" strategy of overseas Chinese Town has entered the landing period.

Explore "Culture + Tourism + urbanization"

"Culture and new urbanization" is not a new proposition. Around the world, it has become a consensus to transform traditional villages and towns with cultural forces, and many successful cases have been formed, such as the Mother Ranch in Tokyo and MokuMoku Farm in Sanchong Prefecture, Taiwan's Taomi Ecological Village, and the Virginia Poliser Farm in the United States, which launched a "two-hour farm tour."

The above development models are the combination of local traditional industries and tourism, creating a beautiful picture in which people "never leave their hometown" and traditional and modern go hand in hand. These happen to coincide with the path of urbanization advocated by overseas Chinese Town.

As the earliest practitioner of modern urban planning and operation in China, the history of overseas Chinese Town's participation in urbanization can be traced back to the eighties and nineties of last century. At that time, the headquarters of overseas Chinese Town in Shenzhen was still a desolate place an hour's drive away from the center of Luohu. Through decades of development of culture-related industries, a functional sub-central city has been gradually formed here, including theme parks, gallery, communities, commercial streets, ecological wetlands and other elements. This mode of piece-by-piece development has also been applied to projects in Beijing, Chengdu, Shanghai, Wuhan and other places, making "city-building" one of the labels of overseas Chinese towns.

With the deepening of new urbanization, overseas Chinese Town has put forward the development model of "culture + tourism + urbanization" and the compensation model of "tourism + Internet + finance", and has signed contracts for new urbanization projects such as "Gankeng New Town" in Shenzhen.

As the first "Culture + Tourism + urbanization" project in overseas Chinese City, "Gankeng New Town" is different from previous projects, focusing not only on "building the city", but also on "excellent city".

The "Gankeng New Town" project has a certain cultural tourism foundation, including not only agricultural reserved land, mountains and wetlands and other ecological conservation land, factories and old villages, but also a Hakka tourist town-Gankeng town. Since it was put into operation in 2014, the traditional Hakka architecture, handicrafts and delicacies in Gankeng town have attracted many tourists. After the intervention of the overseas Chinese Town, it will introduce overall planning, management and capital capabilities, introduce and cultivate original cultural content industries with high-tech content and high artistic standards, and promote further transformation and upgrading in this area.

"Gankeng New Town" is also the first urbanization project of overseas Chinese Town deeply involved in PPP (cooperation between government and social capital). It is jointly developed by overseas Chinese Town Group, Longgang District Government and Shenzhen Gankeng Ecological Culture Development Co., Ltd., which broadens the path for Chinese enterprises to participate in urbanization to a certain extent. It is reported that in the next step, overseas Chinese Town and Longgang District will also accelerate urbanization projects such as Shenzhen low-carbon City.

Throughout the many practices at home and abroad, urbanization is not simply to let farmers go to the city, upstairs, to participate in urbanization is not building, land speculation, but to pay attention to human needs, cultural heritage and sustainable development in the course of development. In the tide of new urbanization in China, enterprises represented by overseas Chinese Town take the lead in solving the problem, promoting the public culture and public services of traditional cities and towns, and promoting the transformation and upgrading of local industries with cultural and creative implantation. Once this model succeeds in testing the waters, it may be one of the best ways to reconcile the contradictory community between economic development and national nostalgia.

Create "a new model of urbanization in China"

At this Anren Forum, overseas Chinese Town Group signed "Cultural North City Core area Project" cooperation agreement with Chengdu Jinniu District people's Government, "Anren Project" cooperation agreement with Chengdu Dayi County people's Government and Chengdu Cultural Tourism Development Group Co., Ltd., and signed "Huanglongxi Project" cooperation intention agreement with Chengdu Shuangliu District people's Government. The overseas Chinese Town Group is expected to invest hundreds of billions of yuan to restructure and upgrade the resources of Tianhui, Anren and Huanglongxi. Under the new mode of "culture + tourism + urbanization", the three historic towns with deep Sichuan heritage will coruscate new vitality and move towards the world with the attitude of "China's new model of urbanization".

The "Tianhui Project" is intended to be positioned as an international new cultural city of the Silk Road, with a key layout of "two cores and seven hearts along the way". "all the way" is the "Shu Road porch", which embodies the history and classic of Shu. "two cores" is the magnificent view of the return of heaven in a famous historical and cultural town with chronological style, the Phoenix rain of the largest garden art miracle in the world, and "seven hearts" is a newly introduced star project. in order to create a festival carnival, exotic experience paradise of the "Silk Road", the world cuisine gathering, wharf cultural park gathered "Tianyue Bay" The Creative Intelligence Park of the cultural and creative industrial base, the cultural exchange complex "Silk Road Wenxin", the first ice sports center in the south, the "Ice and Snow World", the urban tourism and transportation hub complex "Heavenly return living Room" and the Aerospace Science and Technology Park of the dream home of aerospace enthusiasts.

The "Anren Project", with Wenbo as the core, will be divided into three phases to carry out project development. In the first phase, the district will be transformed into a cultural and creative bazaar; next, efforts will be made to build agricultural and beauty industry parks, film and television industrial parks, and comprehensively coordinate the promotion area of Laochang town, pastoral experience area, health care and nursing area, urban leisure area, and so on. The goal is to build Anren Town into a new model of urbanization in China and a world tourism destination, and to show the world the image of "one hundred years of China and four Seas Anren".

Huanglongxi has an ecological pattern and cultural heritage. Therefore, the construction of Huanglongxi by overseas Chinese Town is not a simple expansion of the ancient town, but a continuation and strengthening of the characteristics of the ancient town, shaping the new layout of "Shili Bawan", with the river as the main line. focus on the Huanglongxi historical memory, contemporary life and future development of the complete picture, supplemented by the characteristics of Bawan, shaping the urban development of Huanglongxi ancient town life and liberal arts industry. In the future, Huanglongxi will be an ancient town with the most beautiful "water" theme in Chengdu, which integrates the ancient town, water characteristics and cultural resources. it will become the back garden of Chengdu, the first residence in Chengdu and the headquarters base.

A city that connects the happy world; a culture that creates a new life. Overseas Chinese Town, which has gone through 30 years, will better add color to the new type of urbanization under the strategy of "culture + tourism + urbanization", so that more people will remember their homesickness and feel good in the process of urbanization.