Internet + Agriculture from the Perspective of Xu Wen's Pineapple Storm

In late April, the news of unsalable pineapples in Xuwen, Guangdong spread. According to media reports, the purchase price of local pineapple variety "Bali" Tian Tou once fell to 0.3-0.4 yuan per jin, some even lower than the cost price, a grim situation rarely seen in the past 20 years. After all parties "rescued the market" and market adjustment, by early May, Xuwen's pineapple market gradually picked up, the price of high-quality fruit rose all the way up to about 2 yuan / jin, and went abroad for the first time. Some media have vividly called this process "'spinolan' has passed".

Xuwen is the largest pineapple production county in China, and the local "Bali" pineapple has not been seriously unsalable in the past 20 years. Because of this, a local grower in his 30s said frankly, "since I was a child, many new varieties of sugar cane and bananas have been replaced by Xu Wen, but the pineapple is still the same. The only change is that he used to be pulled by an ox cart. Now use a tractor." Pineapple could have been listed in different seasons, but due to the high prices in the same period last year, retail investors rushed to calculate the time to urge flowers, resulting in a "plunge" in pineapple prices, which could not be sold even if it became a "garbage price". At this time, "Internet +" gave full play to the role of "saving the market".

Learning about the sales difficulties encountered by local fruit farmers, caring people and many volunteers quickly launched Xuwen pineapple online promotion activities on the e-commerce trading platform through urgent communication with Xuwen County Agricultural Bureau, and set up a special area of "Xuwen pineapple" on APP's famous and specialty channel. Subsequently, more and more e-commerce platforms joined in pineapple sales. The backlog of "Bali" pineapples quickly sold everywhere and even went abroad for the first time when an Iranian businessman shipped seven containers of pineapples and 10 containers of bananas to the Middle East.

Although Xu Wen's immediate worries about pineapple have been solved, the outdated local pineapple planting and management models and concepts have been fully exposed, and the important value of informatization and "Internet +" for pineapple planting, production and management has not been fully understood. The local production mode still stays on the traditional retail planting, and the varieties are "the same for decades", not to mention the investment in scientific and technological innovation, and basically a "blank" in terms of market guidance. Therefore, in the face of the unexpected unsalable market, it will naturally become at a loss or even in disarray.

Recently, the Ministry of Agriculture, the National Development and Reform Commission and other eight departments jointly issued the "Internet + 's" three-year Action Plan for Modern Agriculture, which clearly put forward 11 major tasks. In particular, it is mentioned that in terms of management, it is necessary to focus on promoting the sharing and opening of data resources with big data as the core, supporting decision-making, and comprehensively improving the ability and level of government information; in terms of services, emphasis should be placed on the use of the Internet to promote integrated agriculture-related information services; in agriculture and rural areas, it is necessary to strengthen the training of new professional farmers, the construction of a new countryside, and vigorously promote the construction of network, logistics and other infrastructure.

The above-mentioned "plan" provides a basic follow for the development of modern agriculture in our country, but we should avoid "spinolan" as far as possible, and let lessons and experiences be put into action from paper and mouth as soon as possible. Agricultural cultivation should change its concept, use large-scale planting and corporate management to lay a good foundation for scientific and technological innovation and the introduction of excellent varieties, and at the same time be good at using Internet information to guide the market. "Internet +" and e-commerce run through planting production and management, and take the development road of quality, brand and "Internet +". Only in this way can sustainable economic and social benefits be reaped.