E-commerce "go to the city and go to the countryside" to promote the three integration

According to media reports, the transaction volume of China's e-commerce market reached 16.2 trillion yuan in 2015, an increase of 21.2%. Relevant experts predict that in 2016, the total online shopping market in rural areas is expected to exceed 460 billion yuan, showing a "blowout". At present, the booming Internet e-commerce industry has become one of the engines of county economic development.

However, there are also a variety of practical problems in e-commerce going to the cities and countryside. In the survey, it is found that: first, the policy system needs to be improved. Compared with other coastal areas, the planning, supervision, protection and other policies and regulations of inland county-level cities on the development of e-commerce industry, as well as small and medium-sized Internet businesses are relatively backward.

Second, the main body of online business is small, the overall business scale and level is not high, high visibility, great influence, wide coverage of e-commerce leading enterprises are very few. In addition, the format of e-commerce service is single, and it is still weak in cultivating small and medium-sized service institutions engaged in e-commerce consulting, certification and agent operation.

Third, the lack of professionals, the introduction and training of e-commerce talents can not meet the needs of the development of e-commerce in the mainland. In particular, there is a lack of professional talents, especially the compound talents who understand both technology and management. The extreme shortage of talents has become a bottleneck restricting the development of e-commerce in the mainland.

Whether we can solve these problems and realize the organic integration of "online" and "offline" is related to the success or failure of this big article of e-commerce "going to the city and going to the countryside". Therefore, it is very important to promote integration from the perspectives of talents, policies and commodities.

First, promote the integration of urban and rural e-commerce professionals with "Internet +" as the core. On the one hand, various localities should establish and improve multi-level personnel training and training to promote the continuous emergence of local e-commerce talents, leading talents and excellent teams. On the other hand, large-scale production enterprises in the mainland should be encouraged to introduce all kinds of senior professionals and compound talents who are suitable for the development of e-commerce in the mainland through various channels.

Second, promote the integration of urban and rural e-commerce policies with "Internet +" as the core. All localities can further establish and improve corresponding special support policies for the development of e-commerce in the light of the policy requirements of the governments at a higher level and relevant departments. We will vigorously implement e-commerce-related projects and environmental construction, improve the practical application level of enterprises and consumers to the network, and improve the radiation ability and cross-regional marketing ability of mainland e-commerce enterprises.

Second, promote the integration of urban and rural e-commerce goods with "Internet +" as the core. For example, for urban e-commerce industrial parks, it is necessary to take the leading e-commerce enterprises as the center, integrate the products and merchant resources in the market, operate the four-level service system of city, county, township, and village, and open up the last kilometer in rural areas. let agricultural products and industrial products go to the countryside to serve the rural economy. At the same time, efforts should be made to promote the construction of e-commerce platform for agricultural products with local characteristics, and speed up the ability of product display, sales and distribution. Relying on the county e-commerce to create service sites at all levels, integrating the resources of agricultural products and merchants with village and town characteristics, vigorously implementing the online marketing project for brand products, and striving for enterprises to carry out business on online retail platforms such as Tmall and Taobao Mall, finally, agricultural products go online to the city to increase sales and income.