How to get on the Internet Express for fresh Agricultural and sideline products of small sentient beings

E-commerce goes to the countryside and agricultural products go to the city. at present, the mode of online sales of many agricultural and sideline products has been mature, but how to get on the fast train of online sales of fresh agricultural and sideline products with minority characteristics is still a new topic.

Recently, the reporter interviewed at the grass-roots level and found that through the cooperation mode of e-commerce talent + farmers, some minority agricultural and sideline products have also begun to take the express train of online marketing and sell all over the country. How can this be done?

Market scanning

Minority agricultural products

Can also sell a big market.

"put okra in a foam box, add dry ice, and immediately send it to all parts of the country." Wei Yu Shuang, a partner in rural Taobao, Xiangyi Town, Weiyuan County, is busy packing the okra he has just acquired on June 22. He said that since the bumper harvest this year, more than 100 orders have been sold.

Wei Yushuang's rural Taobao service store is located in the farmers' market in Xiangyi town. since joining Taobao partners last year, farmers from various villages have flocked to the market to inquire about the prices of goods bought online and inquire about the conditions for online sales of agricultural products.

With farmers' expectation of selling agricultural products online, Wei Yushuang often goes online to pay attention to the most popular types of agricultural products. At the end of last year, he found that in addition to the regular online sale of vegetables and fruits, some minority agricultural products also have a strong market and demand. So he started decisively, combined with the local agricultural reality, began to sort out the characteristics of agricultural and sideline products that can be sold online-- ear root, sweet potato, seven-star pepper and so on.

In November last year, we began to sell agricultural products. At first, there was only one order a day, and then the brand became popular. In March this year, the sweet potatoes he sold were in short supply.

Coincidentally, he Fangbin, a partner in Taobao, Longhui Town, Weiyuan County, started the business of agricultural products in the city after creating an annual turnover of 2 million yuan in industrial products to the countryside.

"for the consumer market of a town, we have almost reached saturation when industrial products go to the countryside. The new growth point of performance in the future will be the entry of agricultural products into the city. " On June 12, while introducing his family's history of getting rich to reporters, he Fangbin was busy replying to online shopping advice.

Since he Fangbin started online marketing of agricultural products in February this year, he Fangbin has sold local bamboo shoots, lemons, ear roots, native eggs, and sweet potatoes to all parts of the country through network channels, and the sales amount has exceeded 100000 yuan.

He Fangbin told reporters that last winter he found that the northern market was very popular with fresh pea tips, so he decisively acquired local pea tips and sold them to the north by air. as a result, he sold thousands of jin in less than a month. Speaking of experience, he said: "online sales of agricultural products, on the one hand, need to find a correct positioning, and the market for ordinary agricultural and sideline products has become saturated, so we should sell some unique products, on the other hand, we should pay attention to marketing methods, and be good at making use of all kinds of promotional activities. and pricing should be stable, can not be changed at will, and finally to choose a fast way of logistics."

Reporter's investigation

The rise of the new mode of e-commerce talent + farmers' agricultural products touching the net

"the traditional mode of selling agricultural products is that intermediate online merchants are responsible for selling and farmers are responsible for planting, and there is not much connection between the two. However, with the enlargement of the agricultural product market and the rapid change of the network market, it requires our intermediate online merchants to establish a stable cooperative relationship with farmers. " Chen Xudong, deputy director of Weiyuan County Economic and Information Bureau, said.

The okra sold by Wei Yu Shuang is a typical example. Farmers in Xiangyi Town had never planted okra before, but Wei Yushuang, who saw the market opportunity, bought seeds, signed a purchase and marketing agreement with farmers, mobilized farmers to plant okra, and promised to buy okra, thus solving the farmers' worries.

"Last year, I mobilized farmers to plant about 10 mu of okra, and now it has entered a bumper harvest. Okra has a yield of 2500 jin per mu, with a total output of about 25000 kilograms, all of which have been sold online." Wei Yushu told reporters that in March this year, he opened up an online market for sweet potatoes, and Weiyuan sweet potatoes were once in short supply. Later, in cooperation with the villagers, he introduced marketable sweet potato varieties, distributed them to farmers free of charge, and promised to recycle them at a price of 1 yuan per kilogram. If the market price is higher than this price, he will buy them in the market. At present, 20 mu have been planted.

"the new sweet potatoes will only come out in November, but we are going to have a pre-sale in August to make the market hot, and then we are going to buy a dryer to process okra and seven-star peppers for the first time to increase the added value of agricultural and sideline products." Wei Yushu told reporters.

Similar to Wei Yushuang, in order to develop the market for touching the net of agricultural products, on the one hand, he Fangbin established a close cooperative relationship with farmers, and on the other hand, he set up an agricultural base of several hundred mu to grow seasonal fruits and vegetables.

So far, Taobao partners like Wei Yushuang and he Fangbin have more than 80 partners in Weiyuan. Most of them are promising young people in rural areas. after expanding the market for industrial products to the countryside, they began to establish close cooperative relations with farmers, or to develop agricultural bases to increase farmers' income and become rich. " Chen Xudong told reporters that through the cooperation mode of e-commerce talent and farmers, local fresh agricultural and sideline products such as bamboo shoots, lemons, folded ear roots, native eggs, sweet potatoes, and so on, were sold online. Last year, the sales of agricultural products sold online in the county exceeded 200 million yuan.