Innovation is the key to promoting the integration of rural tertiary industry

In recent years, the integration of primary, secondary and tertiary industries in rural areas has been promoted rapidly, which has not only effectively promoted the transformation of the mode of agricultural development and the construction of modern agricultural industrial system, but also made important contributions to the promotion of strong agriculture, rich farmers and rural beauty. The policy orientation of promoting the integrated development of primary, secondary and tertiary industries in rural areas was put forward for the first time in the central document No. 1 in 2015. Since then, relevant policy documents have been issued one after another to promote the integration and development of rural primary, secondary and tertiary industries into an accelerated stage, and to guide the sustained, rapid and healthy development of rural primary and secondary industries has increasingly become the requirements of the times. To this end, it is necessary to promote the integration and innovative development of primary, secondary and tertiary industries in rural areas as the primary task.

The integration and development of three industries in rural areas is the inheritance and innovation of agricultural industrialization.

For a long time, agricultural industrialization plays an important role in China's modern agricultural development and agricultural policy system. As the innovation of system and mechanism of agricultural management in our country, agricultural industrialization takes the improvement of economic benefit as the center, the leading enterprises as the guide and the innovation of industrial organization as the support, and is characterized by the marketization of industrial orientation, the industrialization of industrial operation and the integration of industrial form. it reflects the requirements of the development of modern agriculture.

The integrated development of the primary, secondary and tertiary industries in rural areas is characterized by the extension of industrial chain, the expansion of industrial scope and the transformation of industrial functions, driven by technological integration and institutional innovation, through the integration, infiltration and cross-reorganization of agriculture and rural secondary and tertiary industries, to achieve cross-border industrial integration, cross-border flow of elements and cross-border intensive allocation of resources, and promote the innovation of technology, industry and business model. The integrated development of primary, secondary and tertiary industries in rural areas comes down in a continuous line with agricultural industrialization, but it has rich innovative content and innovative value compared with traditional agricultural industrialization.

Agricultural industrialization is the source and main content of the integrated development of rural primary, secondary and tertiary industries, and the integrated development of rural primary, secondary and tertiary industries is the upgraded and expanded version of agricultural industrialization. For example, the integrated development of primary, secondary and tertiary industries in rural areas includes the extension of industrial chain, the development of agricultural industrialization clusters and other forms of agricultural industrialization. The integration of primary, secondary and tertiary industries in rural areas such as leisure agriculture and rural tourism advocates the combination of agricultural production, life and ecological functions, which enriches the connotations of environmental protection, science and technology, education, culture and experience of agricultural and rural development. it has gone beyond the boundary of traditional agricultural industrialization. The integrated development form of the primary, secondary and tertiary industries in rural areas led by the service industry or driven by the platform economy has greatly expanded the connotation of agricultural industrialization.

Therefore, to promote the integration and development of primary, secondary and tertiary industries in rural areas, we must apply innovative methods to solve the problem, and we must innovate and develop agricultural industrialization. In the Central Committee's explanation on the 13th five-year Plan proposal, General Secretary Xi Jinping proposed to "lead development actions with new development concepts". The same should be true in the process of promoting the integration and development of the primary, secondary and tertiary industries in rural areas.

Some focal points of promoting the Development of three Industries Integration in Rural areas with innovative ideas

We will promote innovation and joint cooperation among business entities. The operators involved in the integrated development of the primary, secondary and tertiary industries in rural areas include, but are not limited to, agricultural operators. In addition to new agricultural operators such as ordinary farmers and family farms, professional large households, farmers' cooperatives and leading enterprises in agricultural industrialization, it also includes part of the industrial and commercial capital and social capital invested in the secondary and tertiary industries in rural areas. Supply and marketing cooperatives, e-commerce enterprises, industry associations and industrial alliances can also become important business entities for the integrated development of the primary, secondary and tertiary industries in rural areas. Therefore, promoting the integrated development of the primary, secondary and tertiary industries in rural areas needs to "mobilize all positive factors" and promote the extensive participation of different types of business entities. In the process of the integration and development of the primary, secondary and tertiary industries in rural areas, the industrial boundaries are more blurred, the innovations of technology, business formats and business models are more abundant, the bottlenecks such as talents and infrastructure are more obvious, and different types of operators need division of labor and cooperation. Even join forces to overcome difficulties and break through the "critical minimum effort" to achieve sustainable development.

We will promote the innovation of the interest linkage mechanism. To promote the integration and development of the primary, secondary and tertiary industries in rural areas must be based on agriculture, rely on rural areas and benefit farmers. In recent years, the downward pressure on China's economy is great, and it is still increasing; the problem of slowing down the growth rate of farmers' income has become increasingly prominent. With the promotion of "eliminating production capacity and inventory" and the implementation of the policy of temporary collection and storage of soybeans and corn, the problem of local regional and group farmers' income reduction in the short term is also easy to surface. In this context, to promote the integration and development of the primary, secondary and tertiary industries in rural areas, we should put driving the increase of farmers' income in a prominent position. Therefore, compared with the past, to promote the integration and development of the primary, secondary and tertiary industries in rural areas, we should put the improvement of the interest connection mechanism in a key position and strive to enhance the effect of driving farmers' income.

However, there is also a problem of "based on the present and focusing on the long term" to improve the interest connection mechanism of the integration and development of the primary, secondary and tertiary industries in rural areas. It is necessary to focus on promoting the current increase of farmers' income, but it is also necessary to prevent damage to the long-term effect of promoting farmers' income and improve the sustainability of the interest linkage mechanism. It is necessary to encourage new business entities to drive farmers to enhance their ability to participate in the integrated development of the primary, secondary and tertiary industries in rural areas, and put them in a prominent position in improving the interest linkage mechanism, so as to enhance the sustainability of driving farmers' income. Encourage the leading enterprises, the core leading enterprises of the industrial chain, to enhance their ability to drive the general business entities to participate in rural industrial integration, so as to promote the quality, efficiency and upgrading of rural industrial integration, it is also an important part of improving the interest connection mechanism of the primary, secondary and tertiary industries in rural areas. This is conducive to indirectly increasing farmers' income. Many experts advocate the establishment of a close interest linkage mechanism between leading enterprises and farmers. However, to what degree of "compactness" is appropriate, measures should also be taken in accordance with local conditions. There is no model of perfection all over the world.