"Xiaozong" agricultural products need more accurate "effort".

With the development of economy, consumers' demand for agricultural products tends to be diversified, and some characteristic agricultural products are more and more favored by the market. Compared with bulk agricultural products, these crops have a wide variety, less yield, strong regional production scope, but often have higher economic added value. With the improvement of people's living standards, the market prospect of characteristic agricultural products will be more and more broad.

However, in the production of characteristic agricultural products, it is faced with the embarrassment that the quality and safety management has nowhere to land. First of all, there is a shortage of special inputs, and many varieties do not have suitable pesticides and fertilizers. The reason is that the demand of many varieties has not been paid attention to by the agricultural material market, and the second is that the input market is also small because of its small output. In contrast, the R & D and promotion costs of enterprises are too high, so that the enthusiasm of agricultural enterprises is not high. Secondly, there is a lack of input registration system. Many kinds of drugs are not registered, which not only causes difficulties for scientific drug use, but also hinders the formulation of the next standard system. Third, the lack of operating standards and product standards, so that the quality and safety of characteristic agricultural products lack of basis. In the long run, it will not only affect the competitiveness and sustainable development ability of the entire agricultural industry chain, but also hinder the market to provide more safe and high-quality agricultural products.

Accurate supervision of characteristic agricultural products is not only a strong starting point to ensure the quality and safety of agricultural products, but also an important means to support the industry and promote its benign development. Zhejiang Province has taken the lead in promoting the safety risk management and control system of the whole industry chain throughout the province, and this year it will pilot several varieties such as strawberries. The "one product, one strategy" mentioned above is to sort out a set of quality and safety supervision measures and a set of supporting policies for characteristic agricultural products through the integration of administration, scientific research and technology promotion. It not only requires overall planning from a macro point of view, the establishment of a comprehensive regulatory network, and the integration of all relevant business institutions into one system, but also requires that it can not only be able to "go straight to the end" and establish a strong enforcement system, but also have a comprehensive grasp of the hidden dangers and problems that may exist in each link before, during and after delivery. At the same time, it also emphasizes strong mobility and can grasp the risk status of characteristic agricultural products in real time.

To meet the current consumer demand for the quality and safety of agricultural products is an important aspect of promoting agricultural supply-side reform. In order to improve the management and control system of characteristic agricultural products, we should not only improve the supervision functions at the government level, establish standards and institutional systems, daily investigate hidden dangers, supervise law enforcement, and publicize science popularization, but also pay attention to stimulating the enthusiasm of market subjects. let the "market hand" contribute to the quality and safety of characteristic agricultural products.