Explore the whole process production and management mode of "rest assured grain"
Liu Yingwen, who graduated with a master's degree from Huazhong University of Science and Technology in 2004, is from Jianli County, Hubei Province. He has been working as a white-collar worker in industrial project planning in big cities. In 2012, out of a simple feeling of rewarding his villagers, Liu Yingwen abandoned his work and returned to his hometown to start a business to grow rice. Over the past few years, he has carried out the whole process of mechanized rice planting in his hometown with an industrial mode of production, and has taken the lead in establishing the Hubei Grain, Agriculture and Valley Union.
Through his farming practice in recent years, Liu Yingwen found that it is not too difficult to raise funds, talents, agricultural materials, agronomic technology, and mechanization of production tools needed for growing grain, but the problems of food security, especially quality and safety, have not been well solved.
In the process of rice planting and processing, some problems can not be avoided, such as high division of farmland, high dispersion of agriculture and agriculture, high mixing of storage and processing and so on. What kind of food and agriculture do you grow? How do you plant it? When will you plant it? In what way? It is entirely a free planting behavior decided by the food and farmers themselves. As a result, problems arise in any stage of grain production, such as complicated grain varieties, random selection of agricultural materials, disorderly planting management, quality identification, responsibility traceability, and so on, and there is no guarantee that it is the whole process of "rest assured grain" production.
Liu Yingwen hopes to fully implement the new "safe grain" business model from the source. Jianli is a major rice county in the country, and at the present stage, a considerable number of large grain growers, family farms, and farmers' professional cooperatives have been formed. Liu Yingwen relies on some main bodies of agriculture and agriculture who operate more than 100 mu of farmland. We have explored the production and management model of local "safe grain". At present, there are 150mu core exhibition area and 1125 mu demonstration planting area base. In addition to hybrid rice, rice and shrimp co-cultivation mode is also carried out, such as ratooning rice, black indica rice, wild rice, conventional high-quality rice and so on.
Starting from the decomposition of grain purchase orders, the base tracks and marks the whole process of rice production and planting through unified grain planting varieties, unified agricultural material co-purchase and supply, and unified planting technical guidance. At the same time, grain is harvested and dried without falling to the ground, and 50 tons of 100 mu of grain is taken as an independent separate collection, storage and processing batch to preserve the previous tracking marks.
The whole production process of "safe grain" from the field to the dining table strictly implements the three criteria of "qualification, compliance and traceability". That is, all the raw materials used for grain cultivation and production are up to or higher than the national standards. To ensure that the agronomy, technology and management processes adopted in grain cultivation and production are all in line with the relevant norms and regulations of the state, industries and enterprises. The quality responsibilities of all actors involved in grain production (including agricultural capital merchants, grain farmers, warehousing processors, grain dealers, etc.) are identified, and these marks are always preserved and traceable.
Liu Yingwen's grain growing practice has proved that this grain order decomposition and rice labeling management model has successfully solved the "dilemma" of the difficulties of buying agricultural materials and selling grain for food and agriculture, and formed a stable quantity and quality grain production supply of specific varieties, and finally provided "rest assured grain" for the dining table.
Liu Yingwen believes that letting consumers see the production of "safe grain" with their own eyes is more effective than saying it 100 times by the producers themselves. With the current Internet big data and QR code scanning technology, it is convenient for consumers to clearly "see" the records of key segments of the production process.
Liu Yingwen said: at present, he has joined hands with the "Old Farmer" Company, a leading enterprise in agricultural industrialization, to sell "rest assured grain" products on a large-scale online and offline order, hoping that the high quality and high price of agricultural products can be fully realized.
Liu Yingwen said: this year, we should continue to implement the "safe grain" business model in the direction that consumers expect. After all, the final recognition of consumers is the sign that the new "rest assured grain" business model is really deeply rooted in the hearts of the people.
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