Li Baoshu: "Internet +" sells vegetables to drive more than 800 farmers to get rich

On the morning of September 12, in Bei Qinggong Village, Xushui District, Ma Baosuo, a 42-year-old villager, accompanied Li Baoshu to check the growth of scallion seedlings in the cold shed. Since last year, he began to grow pollution-free vegetables with Li Baoshu, and Ma Baosuo, who planted 10 mu of vegetables, had a net income of nearly 200000 yuan that year.

Li Baoshu Internet + membership + distribution system model let Mabao lock found that the original rely on the Internet to sell vegetables more profitable.

Innovative treatment of "gambling" traditional vegetable growing and selling "spoiled" vegetable farmers, Li Baoshu started to make and sell vegetables by members.

"take cucumbers as an example. This dish is famous for being a 'vegetable madman'. Today's wholesale price is 2.5 yuan per jin, tomorrow it may be 1.5 yuan, and the day after tomorrow it will be 50 cents. " Ma Baosuo told reporters that the market situation is unpredictable, grass-roots vegetable farmers can only rely on "gambling."

In this regard, Ding Wenxi, a villager of Chengbeizhuang, Xushui Suicheng City, was also deeply impressed: "in 2014, Ren Wen of our village contracted 40 mu of land to grow cabbages, but he did not expect that it was only two cents per jin." In the end, nearly one million jin of Chinese cabbage was fed to the sheep. "

The experience of Ren Wen is a microcosm of many grass-roots vegetable farmers. Li Baoshu's way to "gamble on food" is membership.

"if you want to eat cabbage, you should pay a fee to become my member, and the order price is the average price. For example, if you order cabbage, tomato and sharp pepper for a total of 15 jin, the average price is 3.2 yuan per jin, and the fee will be deducted from the membership fee. " Li Baoshu said that under the membership system, vegetable farmers will not experience the price "roller coaster", and the public will no longer lament the "sky-high price of food."

Distribution to protect "fresh" from picking to members' homes for up to 7 hours, the traditional market may be possible.

At about 10: 00 on the 12th, at the vegetable planting base in Zhengcun, the reporter happened to be busy loading boxes of vegetables with customers' names on them.

"A total of 177cases, which can be delivered by 12:00 this afternoon." Super horsepower staff said that it took about seven hours for Li Baoshu's vegetables to be picked and loaded and then to the members' homes. Li Baoshu said that if you go to the traditional market, it will take at least 12 hours from picking in the afternoon or evening to the wholesale market through two or three middlemen and then to the morning market. In order to ensure freshness, Li Baoshu chose super horsepower, just-in-time, pilot, light speed and other logistics enterprises to cooperate.

Relying on fresh cabbage, her conscience vegetable has had nearly 10,000 members since 2012: "nearly 5000 people have paid membership fees, initially 1000 yuan a year, and now 1500 yuan a year. There are still 5000 people who have not been asked to hand in, and I am afraid the food will not be available. "

The network promotes "efficiency" and "Internet +" to expand the social effect, and Wechat Mall changes its operating efficiency.

In 2013, Li Baoshu set up the website of Xushui Baoshu vegetable professional cooperative to promote the online ordering model.

"at that time, there were more than 30 cameras in the planting area, and I also broadcast the planting and growth live online." Li Baoshu said that the Internet has increased her popularity and made her conscience vegetables recognized by more and more people. With the great increase in supply, Li Baoshu once relied on hand-copied information to deliver food for members began to look backward: "often copied until one or two o'clock in the evening, it is common to copy the wrong message, and often deliver the wrong food." Later, I really couldn't copy any more, so I began to use computer software to solve the problem. "

In March 2016, Li Baoshu began to use Wechat to sell food: "my college son asked his classmates to design a set of software that can place an order in the Wechat store, and then automatically deduct the food money from the membership fee."

Cooperation leads to "Wealth" from suspicion to recognition, Li Baoshu leads more than 800 vegetable farmers on the road to prosperity.

When she first started the membership system in 2012, Li Baoshu had only eight sheds, less than 20 mu of land, and only four vegetable farmers worked with her. In a short period of 4 years, Li Baoshu's vegetable professional cooperative has eight planting bases of about 2000 mu of land, involving 4 townships and 15 villages, involving more than 800 vegetable farmers.

Being able to make money is the biggest driving force recognized by vegetable farmers.

This is Ding Wenxi's first year of cooperation with Li Baoshu, and he is still a little nervous: "seeing others make money, I dare to follow suit." The tomatoes in these two greenhouses are planted in her way. It is estimated that the yield per mu is about 7000 jin, which is half lower than that in the greenhouse where others are medicated. However, at present, the wholesale price in the market is more than one yuan per jin, while the price given by Baoshu is close to three yuan per catty. In addition to more than 800 vegetable farmers, there are more than 200 women working in odd jobs in Li Baoshu's planting park: "the minimum wage is 60 yuan a day, and the old farmers in charge of planting are more than 4000 yuan a month. They have jobs almost all the year round, and this makes a lot of money."

"on this National Day, the average price of my vegetables will rise to 5.50 yuan per jin." When she said this, Li Baoshu looked confident.