In the face of the crisis-ridden market, where is the inflection point of agricultural enterprises?

Transformation, transformation! The transformation of the agricultural material industry is imminent, and we have to turn it! At present, profound changes are taking place in China's agriculture, forcing the agricultural material industry. The agricultural material market is full of crises. What is the key to becoming stronger and bigger? 1. The problem of credit makes farmers automatically "pay". 2. Optimize products to bring benefits to enterprises. 3. Correct understanding and reduction of "detours". 4. Talent solution makes the industry stand out. 5. Popularize and increase the popularity of enterprises. 6. Layout of rural finance. 7, strategy is the core of the transformation; 8, cross-border is to show your influence; 9, service to farmers intimate feeling; 10, logistics is the key to the layout.

We are in an awkward era, it can be said that this is the best and worst era, the traditional industry is at the corner of the transformation and upgrading to the Internet, and the trillion-level traditional agricultural market is being coveted by various network giants. Agricultural giants are trying new exploration and transformation, and the whole industry is undergoing earth-shaking changes, which are both challenges and opportunities.

Transformation, transformation! The transformation of the agricultural material industry is imminent, and we have to turn it! At present, profound changes are taking place in China's agriculture, forcing the agricultural materials industry, then the agricultural materials market is full of crises, where is the key to becoming stronger and bigger?

The key to the transformation of the agricultural material industry is to remove the stones at those "corners" and remove the obstacles to the transformation of agricultural materials in order to make the enterprises stronger and bigger! Below, Mr. Nong listed a few points for you, let's have a look!

1. The problem of credit makes farmers "pay" automatically.

The credit problem of the agricultural material industry seems to have become a tumor in the industry, if not solved, then the transformation will have an impact on the supply chain, so the credit problem needs to be solved!

The main consumer groups faced by agricultural e-commerce are farmers, and they are used to buying agricultural materials and selling on credit. in order to make farmers "buy" agricultural e-commerce, it is necessary to meet more demands of farmers, not only cheap and good quality, but also value-for-money services. Whether it is the self-use e-commerce built by agricultural enterprises or the third-party e-commerce platform established by circulation enterprises, it is necessary to solve these demands as a fundamental starting point for farmers to fall in love with agricultural e-commerce as much as urban people are keen on online shopping.

2. optimize the products to bring benefits to the enterprise.

At present, the most prominent problem facing the agricultural material industry is the overcapacity and homogenization of bulk products. These two problems need to be solved by linkage. In modern agriculture, the most important thing for agricultural enterprises is to differentiate and specialize their products, and to extend their services, so as to transform the pure manufacturing industry of traditional agricultural materials into manufacturing services, which can also create benefits in services. If the problem of homogenization is solved, the problem of production capacity can be solved accordingly. However, for large agricultural production enterprises, it is more difficult to change the product structure, but no matter how difficult it is, there is no way out.

3. Correct cognition to reduce "detours"

How much help the Internet and e-commerce have to traditional agricultural enterprises, after all, there are no successful cases at present. Therefore, there are many misunderstandings in the industry, especially the misunderstandings in the real sense of the Internet and e-commerce, which brings "off-road" to the transformation of the agricultural material industry!

4. Talent solution makes the industry stand out.

Talent is the key no matter what era it is. The transformation of traditional agricultural enterprises is to attract and utilize talents.

There is a large talent gap in the transformation of traditional agricultural enterprises, especially in the Internet and e-commerce. How to train and retain talents is the core of the transformation.

Agricultural enterprises should strengthen the strategy of "invigorating enterprises with talents" and speed up the training of cadres and workers with a sense of innovation, active learning and a sense of responsibility for work. It is necessary to earnestly strengthen the education and training of the existing personnel of agricultural materials enterprises, and do a good job in the study of marketing strategies, agricultural technology, e-commerce, and other professional knowledge, so that the comprehensive quality of the existing contingent of cadres and workers can be effectively improved. efforts should be made to create an agricultural materials marketing team that understands technology, is good at popularization, and knows how to manage.

5. Popularize and increase the popularity of enterprises

There is no future for agribusiness without conscientious promotion, but if the agricultural material industry needs transformation, then this promotion may not be maintained by land push, and promotion needs to build brands for word-of-mouth communication, carry out conference marketing, and let farmers see with their own eyes the differentiation of product effects, and so on. Therefore, promotion is also very useful, which is also to expand the popularity of enterprises.

1) Brand building

The brand of traditional agricultural enterprises is very weak, and the brand awareness is not particularly strong. Therefore, in the transformation, we should consider how to enhance the experience and interaction of the brand. So that farmers can really benefit from the brand.

2) Conference marketing

Conference marketing includes farmers' associations, promotion meetings, observation meetings, retailers' meetings, and training meetings organized by enterprises. The purpose of organizing such conference marketing is to let farmers see the difference of the effect in order to generate purchasing power for enterprise products.

6. Layout of rural finance

Rural finance has become the new blue ocean in rural areas.

With the rapid development of land circulation, agricultural mechanization and facility agriculture, the demand of rural finance and rural financial leasing business is also developing rapidly. Solving the rural financial needs in the form of financial leasing can effectively promote the development process of China's agricultural mechanization and facility agriculture, and provide medium-and long-term financial solutions for agriculture, rural areas and farmers.

On the whole, with the current rapid development of Internet rural finance, some links still need a clear understanding, while urban personal finance needs complete work and life information data, does rural finance also need to effectively establish work-life data with farmers? Nong Jun believes that this must be established, and the integrity of farmers' work and life data and information is an appropriate starting point to give full play to the Internet and optimize the information link.

Through Internet +, financial App and insurance services, the industry says that Nuopxin has evolved from a traditional agricultural production enterprise and a high-tech service enterprise into China's best Internet enterprise of agriculture, rural areas and farmers.

7. Strategy is the core of transformation

Transformation has been imperative, the big policy environment promotes enterprise transformation, and competitors force enterprise transformation. So how to make the transition? How should the strategic layout be done? The following agricultural gentleman for everyone to talk about!

1) prepare to build an e-commerce platform

Create their own e-commerce model, in order to build a platform, connect online and offline, through the e-commerce platform as a shopping guide platform to serve dealers and growers.

2) set up county workstation

Through the establishment of county workstations to serve users, shorten the distance between the platform and users. It is understood that Nongyi Network also attracts users through this layout, and it is expected that in 2016, 300000 purchasing agents will be developed nationwide and 1000 county workstations will be completed.

3) develop purchasing agents

Purchasing agents do two things: the first one is to collect information; the second is to help users (growers, farmers) to place orders and purchasing agents. At present, Nongyi Network has developed more than 20000 purchasing agents.

8. Cross the border is to show your influence

In the Internet age, you can't have a big family, and you're not allowed to play alone. If you want to have more fun and have a better way out, then crossing the border may be a way out.

Cross-boundary is the integration of resources, so that their strengths are stronger and their weaknesses are supplemented.

9. Service gives farmers a sense of thoughtfulness.

Can one person do after-sales service for seven or eight products? Seven or eight people to serve an end consumer? Is that realistic? If the after-sales service is not good, and the consumer's shopping experience is poor, will he continue to buy the products of your platform repeatedly? Poor after-sales service experience is a difficult problem faced by all e-commerce at present, which in turn restricts the development of e-commerce, and agricultural e-commerce is no exception.

If you want to do a good job in agricultural e-commerce services, you need to walk on two legs, one is to play the role of agricultural dealers, because they do it every day, although many people do not do very well. The second is to make good use of grass-roots agrotechnical service personnel, or to recruit, or service outsourcing, here emphasize a grass-roots, because they are closest to farmers, the service is the most timely.

10. Logistics is the key to layout

Logistics is a "common problem" of agricultural e-commerce. Nowadays, many agricultural enterprises do not know how to solve this problem. Let's take a look at these:

1) self-built logistics system

Self-built logistics system can control logistics in its own hands to the greatest extent, and form the control of the whole supply chain. Self-built logistics system provides strong support for its rapid development and greatly improves its distribution speed in the country. Service quality will be improved, raising the threshold of agricultural e-commerce platform competition.

2) cooperate with third-party specialized logistics companies

The special attribute of agricultural materials determines that the e-commerce platform needs to find professional logistics companies to cooperate. Although at present, most of the third-party logistics enterprises in our country still go their own way, the enterprises are small, small, weak, scattered and single in function, but I believe that with the increasing popularity of e-commerce, the logistics system in rural areas will be further improved.

3) establish village service stations at the village and town level

At present, many agricultural e-commerce platforms have begun to establish village-level rural service stations through cooperation, self-operation, joining and other forms. In fact, no matter what form it is, as long as it can really benefit farmers, it is a good solution.

"Internet + Agriculture" is surging, and Internet services such as online purchase of pesticides, remote diagnosis of crop diseases, pests and weeds, customized weather forecasts and pest forecasts are springing up like bamboo shoots after a spring rain. Now many giants have joined the career-changing series, bringing new changes to the industry, so transformation is an urgent thing for the agricultural materials industry, but if we want to be strong and big. At present, it seems that no one can bear this "burden", so you have to do it yourself.