New farmers return to their hometown to start a "pollution-free" orchard with an annual output of 1 million jin of apples per thousand mu

Chinanews.com, Sept. 19-Wei Xingcai is a Ningxia Zhongwei who graduated from Ningxia Forestry College in 1996. After graduation, he went to work in Qingdao Haier Guangdong Office, and then worked in Guangdong Zhongshan Lianyi Network Technology Development Co., Ltd., where he successively served as business supervisor and vice president of sales. Later, because of his concern for the development of agriculture in his hometown, in 2008 he resolutely returned to his hometown to start a business and set sail again in the field of agricultural cultivation.

He established the Zoomlion fruit and vegetable circulation professional cooperative in September 2012. The cooperative is located in Letai Village, Yongkang Town, Shapotou District, with complete facilities and excellent products. 230households join the cooperative, with a radiation area of 3000 mu, supplying 3 million kilograms of bagged apples, 2 million kilograms of light fruits and 30,000 kilograms of Chinese wolfberry every year. Adopt the operation mode of "cooperatives + farmers", implement the modern agricultural development concept of "high quality, high efficiency and ecology", adhere to pollution-free planting, registered the "Shapohong" brand, and currently have more than 1000 mu of pollution-free certified apple orchards.

Wei Xingcai said that since he used one mu of APP, he has often consulted the market situation and released supply information, and one mu of APP has helped him a lot in product sales. In the process of selling red onions this spring, many non-local customers contacted cooperatives through the platform of one mu of land to discuss cooperation matters. at present, more than 20 orders have been sold through one mu of land, and the sales of apples and red onions have reached about 500000. The products are exported to northern Shaanxi, Shanxi, Inner Mongolia and other places.

Making use of the regional advantages of the high-quality apple production base at the southern foot of Xiangshan in Zhongwei City, cooperatives adopt green cultivation technology, implement whole-process quality control and traceable management, ensure the safety of agricultural products, and make use of their own advantages to innovate the mode of agricultural management. form a complete industrial chain from the production of agricultural products to the supermarket terminal, and improve the level of agricultural industrialization, scale and modernization. Cooperatives also strive to do a good job in circulation, improve the transparency of market information, improve the level of social services, and promote the progress of agricultural technology.

In order to strengthen brand communication, cooperatives have set up publicity websites and are gradually improving the sales layout, and have set up sales sites in Yinchuan four Seasons fresh Market, Changsha Hongxing Market, Guangzhou Jiangnan Agricultural Wholesale Market, Zhongshan Sharang Agricultural Wholesale Market and other places; in order to improve the added value of agricultural products, cooperatives also strengthen cooperation with universities and scientific research institutions to realize the transformation and upgrading of traditional agriculture. In addition, take the initiative to assume social responsibility, adhere to integrity-oriented, people-oriented, and actively cooperate with government departments to jointly improve the ability of agriculture to resist market risks and increase farmers' income.

Wei Xingcai said that he will continue to plant without pollution in the future. with the development of the economy and the improvement of people's quality of life, he firmly believes that green, environmentally friendly, healthy and safe agricultural products will become a consumption trend. and he will also lead more farmers on the road to wealth.