"Village official + Chamber of Commerce" unsalable grapes "sweet" in all directions

"Boss Zhang? I'm from Luzhou Wenzhou Chamber of Commerce. Load me with 50 rose grapes and drive over in the afternoon."... " On the morning of August 23, Zhang Angui of the "Xiulin Xiang" vineyard in Gao Dong Village, Mianhuapo Town, Naxi District, Luzhou City, received another order call, and then happily went to the garden to prepare "goods" for the guests.

As everyone knows, some time ago, Zhang Angui was still sighing at the grapes all over the garden. because of this season, a large number of grapes in his garden were on the market, and the grapes in his garden were blocked by the market, information, and sales channels, resulting in a large number of ripe grapes being unsalable for a time. Zhang Angui was so anxious that he didn't know what to do.

Expand the scale, fruit farmers worry that grapes are difficult to sell.

Walking into the "Xiulinxiang" vineyard, which is only 4 kilometers away from Naxi City, rows of shelves are covered with grapevines, a gust of autumn wind blows, the leaves roll up and down, and there are no grapes on many grapevines. In a corner of the vineyard, uncovering the white paper bag, the ripe rose grapes look as glittering and translucent as onyx in the sun. Purple rose fragrance, milky white cream fragrance, blue summer black, pink red milk.

It is understood that the "Xiulinxiang" vineyard is a family farm integrating agricultural fruit, leisure, sightseeing, picking and fishing. Rose fragrant and creamy grape was introduced from Shanghai in 2011. the planting area was only more than 50 mu in 2012 and expanded to more than 200mu in 2016, of which more than 50 mu were put into production and the annual output of grapes was nearly 150000 jin. Varieties have early maturity, medium maturity and late maturity.

In the interview, Zhang Angui said that the grapes he planted are different and are high-quality new varieties introduced. On the one hand, the "Xiulinxiang" vineyard is surrounded by mountains, far away from the urban area, no industrial pollution, large temperature difference between day and night, fresh air, haunting fog and excellent water quality. On the other hand, modern agricultural production techniques such as pollution-free planting, rain shelter in greenhouse, precision drip irrigation, solar energy insecticidal lights and anti-insect nets are adopted to choose natural fertilizers with high cost, such as farm manure and cruller, without the use of oxytocin, auxin and dilatin. the grapes produced have sweet taste, pure color, rich aroma and long aftertaste.

"I heard that grapes don't sell well in your place? It's not much better now! " See the author confused, smiling Zhang Angui said, "used to sell 20 yuan / jin, small quantity sold quickly, now the whole scale, into unsalable, see others selling wind and water sound, I feel nervous." In the future, it will be better for the university student village officials and the Chamber of Commerce to help me 'tie up', otherwise, the grapes will lose a lot this year! What a dump! " Zhang Angui pointed to the grapes in the bag in the field and said that now there are only the last 1000 jin left, so don't worry about it.

The village official helps to attract visitors to Laile to be the "image ambassador" of fruit.

"Village officials took photos to show grapes, posted Wechat and Weibo, packed and boxed." Mentioned that some time ago, village officials helped to sell grapes, Zhang Angui is still grateful.

In the activity of "going to the grass roots to listen to the voices of the people to solve difficult problems", village officials such as Liu Jialin and Tao Vince in Mianhuapo Town, after hearing the news that the "Xiulinxiang" grapes were unsalable, immediately formulated assistance measures to use the weekend to enter the vineyard and carry out division of labor and cooperation. some collect information about the quantity, variety and quality of grapes, and some are responsible for picking and packing them. By taking promotional photos, opening Wechat and Weibo, and running an online store to do "image endorsement" for "Xiulinxiang" grapes, broaden sales channels and other "shortcomings".

"it is my honor to give full play to the advantages of village officials and what they have learned, to 'show' the beautiful scenery of their hometown, to 'bask in' the delicious food of their hometown, to be an 'image ambassador' of their hometown, and to help build 'one village, one brand' in the cotton slope." Mention shooting hometown grapes Wechat moments to attract guests, the town's university student village official Tao Vince modestly told the author.

The effect was immediate. It is understood that in the last week of July alone, several village officials in Mianhuapo Town released more than 100 grape sales information, contacted more than 30 customers and helped sign more than 20 sales orders.

The Chamber of Commerce set up a stage to "sing a big play" and put pressure on its branches. "Don't worry about getting married."

As Rain Water is abundant and warm this year, there are many grapes in all parts of the country. How can we find another way to open up the market and turn "unsalable" grapes into "pretty goods" and small grapes into big "golden fruits", so as to achieve high yield and increase income?

There are always more ways than difficulties. After the Chamber of Commerce in Mianhuapo Town learned that the "Xiulinxiang" grapes were unsalable, it promptly made use of the advantages of the chamber of commerce platform, such as wide connections and wide information, to help Zhang Angui plan and carry out various promotional activities. by holding grape picking festivals, inviting members to taste for free, member discounts and other methods to help sell grapes.

In addition, the Mianhuapo Town Chamber of Commerce also organized e-commerce planning experts, focusing on the brand packaging of rose-scented and cream-scented grapes, e-commerce platform construction, marketing strategy, express logistics and other aspects of the "operation."

"first of all, transform the packing boxes. In the past, grapes only had a single model with 10-20 jacks, but if you use this type of box, the freight is expensive. Now they change the packing boxes to different models such as 3-5 jin, 8-10 jin and so on, so as to facilitate different consumer groups. " Chen Yan, secretary general of the Mianhuapo Town Chamber of Commerce, said that in brand building, a quality traceability system should be established to display the resources, environment and ecological planting process of Gaodong Village through e-commerce platforms and billboards, so that city people can buy authentic "rest assured fruit".

In order to solve the problems of short storage period and fragile transportation process of grapes, it is reported that for major customers, mainly using the e-commerce platform of the town and village to release product information in time and let customers come to purchase; for the broad masses of consumers, take advantage of the opportunity of rural tourism in the village, set up signs along the road, and spread ten or ten hundred through Wechat moments and QQ groups, so that more urbanites can come to the garden to experience the fun of picking. For those that need to be mailed, it will be docked with the e-commerce express logistics built in the district, centralized distribution; in addition, agricultural super docking, physical sales and other ways will be adopted to let the "Xiulin Xiang" grapes fly out of Gaodong Village.

"in order to expand brand recognition, the next step will also strengthen the construction of quality certification system, enter the public brand of agricultural and special products, and strive to have a place in Huitong, Moore and other large shopping malls." Yi Bin, president of the Chamber of Commerce in Mianhuapo Town, said.

"there are many phone orders. At present, the largest order received is 2000 jin, and the farthest orders are Beijing and Shanghai. And the 'price' of grapes has also gone up, from 20 yuan to 25 yuan per jin. " Zhang Angui said: at present, the "Xiulinxiang" grapes have sold more than 140000 jin, with a sales income of more than 2.8 million yuan. the grapes that were once unsalable have become "sweet" in all directions, and fruit growers Zhang Angui are also happy.