Zhang Ming: the annual output value of raising bamboo rats to touch the net is 8 million yuan.

With the call of "mass entrepreneurship and mass innovation", over the past year, a number of innovative "creators" have emerged in Nanning, either jumping out of the old planting and breeding model, or promoting more employment through "Internet +". Zhang Ming of Nanning is one of the founders. In fund-raising, e-commerce sales, and online distance training, Zhang Ming initially set up a bamboo rat farm with 60, 000 yuan, but now he has four bases in Nanning, Laibin, and Guilin, with annual sales of 8 million yuan.

At the beginning of starting a business: raise money everywhere with technology

In Nanning Santang Town Shili Flower Corridor bamboo rat porcupine breeding training base, this is Zhang Ming's entrepreneurial base.

Zhang Ming graduated from Southwest University majoring in Animal Science and postgraduate students majoring in Animal Nutrition from the School of Animal Science and Technology, Guangxi University. Zhang Ming said that he has liked animals since he was a child. Thinking about going to work in the zoo after graduation, he didn't expect a chance when he was in graduate school and became an expert in bamboo rat breeding.

When he was a graduate student, his learning style was relatively flexible. Zhang Ming often went deep into the enterprise with his mentor and came into contact with some entrepreneurs in the aquaculture industry, which gave him the idea of starting his own business and becoming a boss. In April 2009, Zhang Ming, who had not yet graduated as a graduate student, saw a bamboo mouse on a business trip and learned that the animal was not only lovely, but also fresh and tender, with high nutritional value, good market prospects and low feeding costs. feed only needs bamboo, forage and corn, which are common in Guangxi. After inspection, in June of the same year, he rented a piece of land in Zhongliang Village, Shibu Town, Xixiangtang District, established a bamboo rat farm and began to start his own business.

"I have plenty of skills, but I am short of funds." Zhang Ming, who completed his university and graduate studies with loans, raised 60,000 yuan from relatives and friends, started renting land and bought 80 pairs of breeding rats.

Innovation and Entrepreneurship: expanding sales through E-commerce

"what you do can't be plain sailing, and I've taken a detour." Zhang Ming said. Although there are preferential policies for college students to start their own businesses, there are only more than 100 square meters of breeding farms, and they have no money to recruit employees, so they can only ask their parents for help. Due to lack of experience, dozens of bamboo rats died overnight at the beginning of the business, which made Zhang Ming feel the hardship of starting a business. However, Zhang Ming did not give up, making use of good interpersonal resources, actively seeking technical support from his alma mater, and constantly improving the breeding technology of bamboo rats. After more than a year of groping, the farm is gradually on the right track. In 2010, with the support of the Youth League Committee of Xingning District, Zhang Ming leased 12 mu of land in Santang Town and invested 500000 yuan to register the company. from the beginning, there were only 80 pairs of bamboo rats, which developed into a demonstration base with 600 pairs of breeding bamboo rats.

At present, many people in the aquaculture industry are operating in the mode of direct operation and "company + peasant household", and Zhang Ming is no exception. However, there are some changes in his sales model, mainly through e-commerce sales, using a combination of online publicity and offline online sales. Companies have registered to open official websites, Wechat Mall, public service numbers and other e-commerce platforms.

Now, more than 50% of the company's customers come from e-commerce channels such as Taobao, Wechat and QQ, which has greatly increased product sales, and this proportion is still on the rise. E-commerce not only increases sales, but also reduces publicity costs and sales costs. Because e-commerce directly faces the end customers, the intermediate links are omitted and the profits are also increased. The e-commerce business model has not only created good economic benefits for Zhang Ming, but also created a new way to get rich for the sales of traditional aquaculture products.

Keep trying: distance training and wide spread of technology

Today, Zhang Ming has breeding bases in Santang, Feng Lin Fang Junshan Branch, Laibin City and Guilin City in Nanning City. Zhang Ming said proudly that at present, the company has 5000 pairs of breeding rats and 800 pairs of breeding porcupines, with annual sales of 8 million yuan.

For bamboo rats, the deadliest thing is the cold weather in winter every year. In the bamboo rat breeding house, the high bed floor warm bamboo rat pond, which is more than a foot above the ground, was studied and invented by Zhang Ming after raising bamboo rats, and has obtained the national patent certificate for utility model.

"my biggest advantage is that I have skills, because what I do is what I am most familiar with." Zhang Ming is not satisfied with the success of his own person. since he started his business, he has held 78 training courses with thousands of students from all over the country. For netizens who did not have time to study in Guangxi, Zhang Ming boldly tried long-distance correspondence training and solved their technical problems.