Return to the mountains to search for treasure for love

Because of love, he tried his best to buy a house in Beijing. The sharp rise in house prices dashed his dream of buying a house. There are endless treasures hidden in the mountains of his hometown, helping him to erupt in wealth. Zhu Yuguang, who returned to his hometown to start a business, how to protect the fruits of love and get out of the predicament of life!

This is the forest frog, also known as snow clam, toad, high economic value. Forest frogs live mainly in the mountains and forests of the northeast. He is Zhu Yuguang, who raises forest frogs in more than 1400 mu of mountain forest.

Zhu Yuguang: this is our forest frog in Changbai Mountain. There is a herringbone sign in this position. Here, when it is dry, do you think there is a herringbone pimple? This is the authentic Changbai Mountain forest frog.

Changbai Mountain area is one of the main producing areas of forest frogs. The main way for locals to identify Changbai Mountain forest frogs is to see if there is a herringbone pimple on the back. Locals believe that this kind of forest frog is of the best quality.

Reporter: how much does a mountain like this produce in a year (post picture)

Zhu Yuguang: it's so big, 500 jin. About 300 mu.

Reporter: it takes more than 300 mu to produce more than 500 jin.

Zhu Yuguang: it is already very high, and Rain Water is better this year.

Zhu Yuguang only this mountain forest area of more than 300 mu, this year can harvest about 500 jin of forest frogs. How to catch 500 jin of small forest frogs from such a large area of mountain forest?

The night the reporter came, it was time to catch the forest frog. Zhu Yuguang took the reporter to the mountains to catch the forest frog.

Zhu Yuguang: do it quickly and catch it as soon as you do it.

Interviewer: sticky, I feel.

Zhu Yuguang: it has a protective film. Try to catch this.

Every autumn, when the weather gets cold, forest frogs begin to descend the mountain on a large scale. The evening is the peak time for the forest frog to go down the mountain, so when catching the forest frog, it is usually caught in the middle of the night and the next morning.

Zhu Yuguang: it's getting colder in autumn. The forest frog needs to go to the river to spend the winter, so it is eager to go down the mountain to the river to get up.

In order to catch the forest frog, Zhu Yuguang made a circle of plastic sheeting at the bottom of the mountain. After coming down from the mountain, the forest frog was blocked by plastic sheeting. In this way, the downhill forest frogs gather in groups near the plastic sheeting. You only need to pick it up one by one to catch all the forest frogs. Catching forest frogs like this can last from mid-September to the end of November.

Interviewer: I see a lot of forest frogs hit their heads on this.

Zhu Yuguang: so we surround the whole mountain, so that the workers don't have to look all over the mountain, they have to look all over the mountain, and the cost is high. It happens to take advantage of the habit of forest frogs going down the mountain to survive the winter. The temperature is relatively cold at night, and the forest frog will choose to go down the mountain when it is wet. Here, here. See? here. The price of our forest frog is about one to three times higher than that of the outside world, because all the forest frogs here are wild, so the price is very high, and it is very popular, and it is hardly enough to sell every year. So I gathered local farmers to do this forest frog farming cooperative.

Zhu Yuguang mainly sells forest frog oil and other products through the Internet. Forest frog oil is the fallopian tube of the female forest frog. The price of dry products exceeds 5000 yuan per jin. The annual sales of forest frog oil and Zhu Yuguang reach 7 million yuan. At present, the retail price of female forest frogs released by Zhu Yuguang can reach 400 yuan per jin, while the average retail price of male frogs is only 18 yuan per catty. Therefore, the captured forest frog needs to make a strict distinction between male and female.

Zhu Yuguang: almost all of them are wild.

Interviewer: look. Here comes the boots. It's a female frog, isn't it?

Master Shi: female frogs are different from male frogs.

Zhu Yuguang: look, the belly of the mother frog is covered with oil on both sides. This is a red chin and a white chin. The white one is the male and the red one is the female.

Master Shi: you can see this claw, too.

Zhu Yuguang: let's take a look at the male frog, see? What is the role of these two small bumps, that is, in the mating season, the male frog can firmly hold on to the female frog's waist all the time, it plays this role, evolved naturally. That's it. Hold it. Hold it tight. This all jumps naturally, as long as we maintain the environment of nature, it will be born.

The next morning, Zhu Yuguang came to a pond in the mountain forest with a bag of forest frogs. All the forest frogs caught last night were released into the pond. Why were the forest frogs caught released again?

Zhu Yuguang: these are relatively small, because the small ones are less than 3 years old and need to be put in the overwintering pond. Forest frogs like this are less than three years old. Forest frogs begin to lay eggs in the third year. We have kept the forest frogs in the third year, and the forest frogs on the mountain will continue to flow. If the forest frog under 3 years old is caught by it, there will be fewer and fewer forest frogs in Changbai Mountain one after another. Another is to put it in the overwintering pond at this time, and the quality of its forest frog oil will be better in winter.

It is mid-September, and the food eaten by the female forest frog has not been digested completely, so the forest frog oil is not pure enough. In order to ensure the quality of forest frog oil, Zhu Yuguang put the mother forest frog into the overwintering pond and caught it again when the quality of forest frog oil reached its best in November. Forest frogs under the age of 4 will stay in the overwintering pool until the following spring and then be released back to the mountain forest.

Zhu Yuguang returned to his hometown to start a business in 2012 and has become a local celebrity in less than five years.

Cui Lin: the monthly sales volume is 10 times that of other people's online stores.

Interviewer: four times?

Cui Lin: ten times. In our whole garden, he is among the best in e-commerce.

However, although he made more and more money, his family was not satisfied with him.

Father: I always think about it all day long. I am not satisfied. In vernacular, it is addictive to making money. He ate irregularly and stayed up too long. I sometimes told him to stop. I said take a break, but he wouldn't listen.

Wife: I didn't ask him to make much money either. I really never did. I will say that I will give you two more years, and if it is still the same for another two years, if I can't even take care of my daughter at home, I will definitely not do it.

It's midnight, and Zhu Yuguang is still guarding two computers to maintain the business of the online store. He works so late almost every night.

Interviewer: sleepy?

Zhu Yuguang: I really slept too little.

Interviewer: my eyes are all red.

Zhu Yuguang: before the buyer goes to bed, there will be a small peak. After we have passed this peak, we can have a rest.

Interviewer: your father says you are addicted to making money.

Zhu Yuguang: my e-commerce alone reached 12 million in the first year, as well as offline and goods for small and medium-sized hospitals.

Interviewer: it just makes your ambition expand, I feel.

Zhu Yuguang: yes, yes.

Zhu Yuguang returns to his hometown to start a business, and his business is booming year after year, but he works harder, he says, all due to an experience in Beijing.

Zhu Yuguang: in fact, when I think about it, I am still full of sadness. I will never forget the days in Beijing.

Zhu Yuguang is from Tonghua County, Jilin Province. In 2006, while working in Beijing, he fell in love with a girl.

For love, Zhu Yuguang voluntarily promised to buy a house in Beijing and give his girlfriend a home.

Zhu Yuguang: I want to marry her, have a child and become a complete family. But the premise of a complete home is to give her a house first.

In Beijing, Zhu Yuguang and his girlfriend lived a very difficult life in order to save money to buy a house. In order to earn more money, he did several jobs at the same time, worked as a typesetter in a printing factory, set up a stall, opened an advertising company, and began to work full-time as a clothing luggage network store in 2008, saving more than 10,000 yuan a month.

Wife: as an online shop, I get up and work every morning until 9 o'clock in the evening, and then have my first meal.

Mother: I feel very sad every time I go to see him.

Reporter: what kind of scene was he at that time?

Mother: as a mother, it's pathetic.

Zhu Yuguang: living in the basement, the environment is poor, a house is 3 square meters, crowded, and there is a kitchen in 3 square meters. I always feel that if I save again, the down payment will be enough next year.

However, with housing prices skyrocketing in Beijing year after year, Zhu Yuguang found that although he had more and more savings, he was getting farther and farther away from the down payment of the house.

Zhu Yuguang: suffocating, I feel that my pace will never exceed the growth rate of housing prices in Beijing. I feel too incompetent to fulfill my promise to my wife.

Wife: the promise hasn't been fulfilled either. In fact, I don't hate him because I don't like living in Beijing either.

Seeing that it is no longer possible to buy a house in Beijing, Zhu Yuguang and his girlfriend returned to Zhu Yuguang's hometown of Tonghua County in 2011 to get married here. However, as soon as he got home, he found a strange phenomenon.

Zhu Yuguang's hometown is in Chaoyang Village, Xinglin Town, Tonghua County, which belongs to the Changbai Mountains. His father contracted a mountain area of more than 70 mu in the village and planted ginseng under the mountain woods. This kind of ginseng grows in a forest with a high slope, grows naturally after sowing ginseng seeds, and enters the harvest period after 15 years. At that time, ginseng had been planted for nearly 10 years, and it would be harvested in a few years. Father is going to transfer the mountain forest together with ginseng at a low price. This mountain forest not only takes my father 10 years to take care of it, but also invests more than 20, 000 yuan to maintain it every year, and sells it for 100000 yuan, which is not even enough.

Zhu Yuguang: at that time, there were already many middlemen who estimated that the whole mountain forest could only be worth 100000 yuan at most. There are about 23000 trees in the whole mountain forest.

Reporter: are you willing to sell the mountain?

Father: you have to give up.

Zhu Yuguang was very puzzled by his father's behavior. What surprised him more is that at this time, many villagers in the village are also selling their own ginseng mountain woodland at a low price, a piece of more than 50 mu of mountain forest, together with ginseng, many people are willing to sell it for 50,000 to 60,000 yuan. And why is that?

Villager: you can still get money if you sell it. Many people give up halfway, that is, they grow five or six years, and they can't change a penny, so they throw it away.

Villager: thirty thousand or twenty thousand even this garden has been sold.

Villager: in the next few years, it is not easy for him to stick to it. He has to live.

It turns out that although ginseng grows naturally in the forest, in order to prevent it from being destroyed or stolen by wild boars, villagers need to spend money to hire forest rangers to guard the mountain forest. A mountain forest of about 50 mu needs to invest more than 20,000 yuan a year for 15 consecutive years, but there is no output. Every year, the pure investment of more than 20,000 yuan makes it difficult for many villagers to insist, so they have no choice but to transfer. Zhu Yuguang advised his father to leave the mountain forest, which Zhu Yuguang managed by himself.

Zhu Yuguang: I think this thing is a good thing after all, there must be a bigger market, but I did not have such large resources and channels.

Zhu Yuguang has opened an online store in Beijing for four years. He is confident that he will be able to sell his Linxia ginseng to consumers all over the country through e-commerce. But there are still five years to go before Linxia ginseng is harvested. What should he do in these five years? Just then, Zhu Yuguang discovered a new business opportunity, which not only helped him find resources and channels to sell ginseng, but also helped him return to his hometown and start a business with sales of 7 million yuan in the first year.

This business opportunity is the forest frog. Forest frog is also a specialty of Tonghua County with high economic value. Zhu Yuguang believes that as long as the quality is ensured, it is very advantageous for him to sell forest frog products.

Zhu Yuguang: because he is a first-hand source. In addition, it is from my own mountain, so compared with other businesses, I have more advantages. My price is cheap and the quality is better.

Zhu Yuguang is so confident because his forest frogs grow on their own in the wild of Changbai Mountain, and the living environment of forest frogs is very good. He buys the eggs of the forest frog in the spring and puts them in the incubator. After the incubation is successful, the forest frog will jump into the mountains to find food and then go down the mountain again in the autumn.

Zhu Yuguang: why choose such a place, this place is not hot, the temperature is low, forest frog egg mass, hatched forest frog, most of them are female leopards (female forest frog).

Interviewer: just a little more expensive

Zhu Yuguang: the value is higher.

Zhu Yuguang had only 70 mu of mountain forest, and he thought that forest frogs must not be enough to sell, so he took the lead in setting up a professional forest frog breeding cooperative, which now has more than 1400 mu of mountain forest. The cooperative promised to buy all members of the forest frog at a price above the market price, with a 15% profit rebate upon completion of the sale. There were already 30 members that year.

To catch forest frogs released in the wild, you need to surround every mountain and catch frogs every autumn when they go down the mountain to overwinter. On the morning of the reporter's interview, Zhu Yuguang took the reporter to another forest to catch forest frogs.

Zhu Yuguang: by the way, we dig such a hole every 50 meters, and the forest frog follows the wall.

Interviewer: several.

Zhu Yuguang: be sure to take a look at it when you take it out. This is to catch the forest frog. It sometimes drills (escapes from cracks), and you see, it goes right down here.

Interviewer: the one who dug this hole is

Zhu Yuguang: it will (hide here), you take a look, look, a few. See, two, it found a gap by itself, and hid in it.

Interviewer: do you feel in the gap?

Zhu Yuguang: maybe there is more sense of security.

The mountain stream is also a favorite place for forest frogs to live.

Zhu Yuguang: in the river, we all turn over every stone.

Interviewer: why does it like to stay in rocks?

Zhu Yuguang: it's safer here because snakes won't come. Look, here. Look, there's another one. See? here it is.

Interviewer: where?

Zhu Yuguang: here, yes, yes, that's it.

Interviewer: in the stone.

Zhu Yuguang: did you catch it?

Interviewer: it likes this relatively shallow water

Zhu Yuguang: love to go down the mountain.

Interviewer: what kind of stone does it like best?

Zhu Yuguang: it's the kind of flat, with a seam in the middle, and under this kind of leaves, but it's not here. Look at this, not even this.

Interviewer: this is like a toad, looks like a toad, this should have. Yes, there is.

Zhu Yuguang: all the time, we will look up. Especially like this, under the stone seams, in this kind of gap, there will be toads, and toads can also hug, wow, so deep. See? one. Here. There are most of these big stones, and sometimes there is more than one, so fast that they can't be found all of a sudden, so it's gone.

Zhu Yuguang made most of the female forest frogs in the cooperative into forest frog oil. My father used to sell forest frog oil by bringing it directly to Guangdong, the main consumer market, and selling it to dealers in the market, but in recent years, the sales volume became less and less, so he had to stop selling it. This time, Zhu Yuguang sold forest frog products on the Internet, and it took only three months for his store to rank in the top five of the same category.

Zhu Yuguang: (on the e-commerce platform) input forest frog oil, forest frog, you can rank in the top five.

Interviewer: can I see your store?

Zhu Yuguang: yes. Once the product is ranked in the first few pages, your sales will increase dramatically.

Zhu Yuguang opened an online store when he was in Beijing, and he knows very well that in order to improve the ranking of online stores, it is necessary to close more orders in a short time and ensure good reviews. The forest frog is a relatively niche commodity, and he estimates that it only takes about 500 orders in a short period of time to greatly improve the ranking of online stores. The original price of each forest frog is 19.9 yuan, but he only charges 5 yuan for postage.

Zhu Yuguang: about 400 copies have been sent in a month, and my shop has begun to have orders one after another.

Zhu Yuguang insisted on sending the forest frog for three months, sending out about 40, 000 yuan of goods, and his shop was finally hung on the front page of the online shop of the same category on the e-commerce platform. coupled with almost no bad reviews, the online store's business is getting better and better, selling an average of 20 jin of forest frog oil per month, with annual sales exceeding 7 million yuan.

Zhu Yuguang: because this money is only handy, it has been changing digitally, and I can't feel anything, but when I look at the summary at the end of the month, alas, I sold so much this month, more than 1.6 million, online store.

After the successful launch of the forest frog oil online store, Zhu Yuguang took the lead in establishing a professional cooperative for ginseng planting. In 2016, Zhu Yuguang began to harvest ginseng in his own mountain forest, selling cooperative ginseng in online stores in the same way. in addition, he also supplied goods offline to more than 600 health food stores across the country. Sales have increased to 14 million yuan in 2016.

Now, Zhu Yuguang, who has been forced home by the high housing prices in Beijing, has bought a house, got married and had children in his hometown, and has formed a complete and happy family.

Zhu Yuguang: my dream in Beijing, my unfulfilled dream, when I returned to my hometown, I suddenly found that I had two houses, and my mood was much better.

Guide:

Because of love, he tried his best to buy a house in Beijing.

Zhu Yuguang: I want to marry her, have a child and set up a complete family.

The sharp rise in house prices dashed his dream of buying a house.

Zhu Yuguang: suffocating, I feel that my pace will never exceed the growth rate of housing prices in Beijing.

There are endless treasures hidden in the mountains of his hometown, helping him to erupt in wealth.

Cui Lin: the monthly sales volume is 10 times that of other people's online stores.

Father: discontented. In vernacular, making money is addictive.

Zhu Yuguang: alas, this month sold so much ah, more than 1.6 million, online store.

Zhu Yuguang, who returned to his hometown to start a business, how to protect the fruits of love and get out of the predicament of life!

Zhu Yuguang: I suddenly found that I had two houses, so I felt much better.