Internet + agriculture is not only the development of rural e-commerce.
"Internet + Agriculture" is not just about developing rural e-commerce. The "marriage" between the Internet and agriculture is far from as simple as opening an online local library and clicking a mouse to access it. From the perspective of long-term development, "Internet + Agriculture" is to introduce Internet thinking into agriculture.
According to reports, a few days ago, the Ministry of Agriculture and Alibaba signed an agricultural e-commerce cooperation agreement in Suzhou, and the two sides will reach cooperation in information entry project, agricultural e-commerce, e-commerce poverty alleviation and e-commerce training. This is also the first time that the Ministry of Agriculture and e-commerce enterprises "hand in hand."
In recent years, with the development of e-commerce in the field of agriculture, "Internet + Agriculture" has stood in the tuyere of the times. With the surging tide of "Internet +", magical chemical reactions are taking place between the most "earthy" agriculture and the most "foreign" Internet. In the face of the blue sea, Internet giants scramble to go to the countryside to "race horse enclosure". Local governments also hope to use the power of the Internet to enhance the local economy and create bright spots. For a time, agricultural e-commerce is in full swing.
It can be seen that many high-quality agricultural products have indeed caught the e-commerce express in this wave and are selling well all over the country. In the tuyere of the Internet, farmers have gone from the hard work of "falling eight petals with a drop of sweat" to the elegant completion of a click of the mouse; from "shouting through the streets" to building supermarkets on the Internet; from "carrying cash home for the Spring Festival" to one stop in front of home to secure agricultural loans. With the continuous improvement of the level of agricultural modernization, farmers who used to face the loess will eventually complete the transformation from "identity" to "occupation".
However, "Internet + Agriculture" is not just about the development of rural e-commerce. The "marriage" between the Internet and agriculture is far from as simple as opening an online local library and clicking a mouse to access it. From the perspective of long-term development, "Internet + Agriculture" is to introduce Internet thinking into agriculture. In the blueprint of "New Agriculture", it connects the satellites in the sky with the seeds on the earth, and brings a live pig into the global agricultural data analysis system. Let the data "live" in the industrial reshaping, so that agriculture begins to become "thinking." In addition, we should also use the power of science and technology to tap the potential to increase income, speed up the development of "intelligent agriculture," help farmers build experimental and demonstration bases for field planting, facility horticulture, and large-scale breeding, and popularize the application model of the Internet of things in agriculture to save costs and increase efficiency. Use the power of science and technology to liberate farmers from physical work and tiredness. More importantly, through the development concept and innovative model of the Internet, we should change the form of agricultural production and organization, change the face of rural areas and farmers, and make farmers a rushing and enviable career.
With the rise of e-commerce in rural areas, more and more migrant workers, college and secondary school graduates and veterans, and even business elites and returnees begin to return home to engage in agricultural entrepreneurship and innovation and become a new type of farmers. They have brought advanced science and technology, management, business ideas, innovative sales of characteristic agricultural products, and the introduction of cultural creativity into the agricultural industry. "Peasant" has returned from identity title to professional title, and has increasingly become a decent and dignified profession.
In the future, we have too many expectations for e-commerce to enter the village, but we should think rationally. We should not make agriculture and farmers "hot-headed" in the spring tide of the Internet, but should find a development model suitable for the characteristics of agriculture, so that the Internet can really take root in agriculture, take root in rural areas, and serve farmers. this is where the hope and future of "agriculture, rural areas and farmers" lie in the new era.
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