Shenxiang Garden realized its dream of getting rid of poverty.

On November 9, Wang Dayu instructed students in the industrial park to identify Chen Xiang.

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Eight years with Chen Xiang as a companion, now wherever he goes, Wang Dayu has a faint smell of incense on his body.

Walking into the Chenxiang Garden, which he has worked hard for many years, the dazzling array of incense products and furnishings are very eye-catching. Thanks to his unremitting efforts, a complete industrial chain of planting, processing, exhibition and sales has been formed, and the poor households who have followed him to grow incense and learn its processing technology have all been lifted out of poverty.

Follow my father into business and start a business.

Wang Dayu was born in 1983 in a self-employed merchant family in Jinjiang Town, Chengmai County. His parents were mainly engaged in the sales of agricultural production materials such as chemical fertilizers and pesticides, and his grandfather had a hobby of collecting silver dollars. Since childhood, Wang Dayu often followed his grandfather to Taobao, an antique city in Haikou, and sometimes made some deals. Under the influence of osmosis, he was very interested in doing business.

In 2002, after graduating from a normal university, Wang Dayu decided to return home to go into business with his father. But he is not satisfied with the sale of agricultural production materials, set his sights on the antique city, groped to do a rosewood products trade. "at that time, it bought an abacus of rosewood for 20 yuan, but it sold for 800 yuan, and the profit was astonishingly high." Wang Dayu said.

Not only that, in the process of continuous visits and research, Wang Dayu also found that Hainan is an excellent producing area for rare products such as Huali and Chenxiang, but the professional planting and processing technology was not mature at that time, which allowed him to discover business opportunities. In 2011, after six or seven years of investigation and accumulation, Wang Dayu decided to plant Chrysanthemum incense by himself. He chose the site in Jiale Town, Chengmai County, and contracted 30 mu of land for the first time.

There is no turning back to strengthen one's faith

Although incense is worth a lot of money, it is a long process to plant incense, and it takes a lot of effort to produce incense. Therefore, at first, many relatives and friends opposed Wang Dayu's choice of planting incense, and some friends questioned: "when are you going to make money?"

But no matter what others say, Wang Dayu's attitude is very firm. He said that he should not only plant Chenxiang, but also expand its processing and sales industry, and even change the entire area, making Jiale an important base for Chenxiang planting and processing, and Chengmai to develop the brand of Chenxiang culture. Hainan Chenxiang is famous all over the world.

After persuading his family, he bought a number of machines for processing Chenxiang powder and Chenxiang pills, and specially hired craftsmen from Guangdong to train the local people in processing, carving and other craftsmanship. First, he used the acquired Chenxiang wood as raw materials. A processing and production base was set up in Jiale, and the planting area of Chenxiang was expanded year by year.

Expand the industry to benefit the countryside

Facts have proved that Wang Dayu's judgment is correct. At that time, Chen Xiang, which sold as much as 150 yuan per jin, rose to 4000 yuan in just a few years, an increase of dozens of times. In 2014, Wang Dayu launched the Yufeng Chenxiang Professional Cooperative. At this time, his sales network inside and outside the island has also been rolled out, with annual sales totaling nearly 20 million yuan.

In order to lift poor families out of poverty, Wang Dayu encouraged workers in his factory to recommend neighbors whose families were in financial difficulties. Beginners were given a monthly subsidy of 1500 yuan and a fixed salary of 2500 yuan per month after mastering skills. Wang Jiao, Kuang Yufeng and other poor families have become employees of Jiale Chenxiang processing plant, not only get a job to increase the source of income, but also learn a craft.

This year, Wang Dayu registered the trademark "Le Xiangli", established Hainan Xiangli Cultural Industry Co., Ltd., and built a garden-style Chenxiang Industrial Park in Jinjiang Town, which integrates Chenxiang viewing, tasting, exchange, culture and leisure, and strives to carry forward Chenmai Chenxiang culture and create a cultural brand with Cheng Mai Chenxiang characteristics.

In Jiale area, Chenxiang handicrafts, Chenxiang tea and other products have been quietly popular. Here, in addition to the 240mu of Chenxiang planted by Yufeng Chenxiang Professional Cooperative, surrounding farmers have also joined in, with a total of nearly 1000 mu. The relevant person in charge of Jiale town government said that according to the current situation, one mu of land can be planted with 130 plants of incense. After eight years of management, the output value of each plant is about 3000 yuan. According to the survival rate of 100 plants per mu, the output value can still reach 300000 yuan per mu. According to the current scale of the incense industry, it can also bring employment opportunities for 300-400 people.