Fujian "returnees" as pigs drive villagers in old areas to become rich

The sow guards the newborn piglet.

At present, both the government and consumers attach great importance to food safety. Five years ago, "returnee" Chen Yizhong returned to his hometown of Shouning County as a swineherd. Under the guidance of experts, he bred successful porpoises and released them in the wild. Today, the company founded by Chen Yizhong has become a leading local agricultural enterprise, and good profits have attracted villagers to join them, thus embarking on the road of getting rid of poverty and becoming rich.

The sow takes the piglet to find food.

"returnee" as swineherd

Wild boars run all over the mountains, and big pigs lead their piglets to graze leisurely in the grass, chase and play, or bask in the sun lazily. On November 11, the reporter walked into Huangqi Natural Village, Tingxi Village, Da'an Township, Shouning County, and saw this interesting scene.

Wild boar has a nice name, it is called Pig Pig. Chen Yizhong, head of Shouning County Chaolu Agricultural Development Co., Ltd., said that this new breed can be raised in the mountains like cattle and sheep, feeding on Shouning's unique grass rich in zinc and selenium, coupled with sufficient exercise, so the meat tastes very good and can be rinsed and eaten like beef and mutton. "We supply medium-and high-end restaurants in Fuzhou, Shanghai and other cities, which can be sold for 120 to 160 yuan a kilogram, and demand often falls short of supply."

Chen Yizhong, a native of Shouning, graduated from Xiamen University in 1984 and emigrated to New Zealand in 2001. In this large agricultural country, Chen Yizhong has a strong interest in local agriculture. "I help with agriculture-related projects on my friend's farm. There, agriculture can also make a lot of money, because local agricultural products are of good quality and sell well all over the world. " He said.

In 2008, Chen Yizhong returned to China and felt that although people's living standards had improved greatly, there were not many green products, and he was keenly aware of the huge market for green and healthy food. "I am determined to enter ecological agriculture and draw lessons from New Zealand's green and healthy mode of agricultural production at home."

At that time, after many inspections and comparisons, Chen Yizhong found his hometown-the virgin land of Huangqi Natural Village, Tingxi Village, Daan Township. It is 1060 meters above sea level, the air, soil and water quality are very good, and the local soil is rich in selenium and zinc. "New Zealand's animal husbandry is very developed, and their cattle and sheep are grazed and grazed, so the quality is very good." He said that the stocking environment in his hometown is not worse than that in New Zealand.

After more than a year of preparation, he established Shouning County Super Green Agricultural Development Co., Ltd., through the "company + farmers" to carry out comprehensive development of ecological agriculture. At first, he planted a variety of crops, insisted on no spraying pesticides, no chemical fertilizers, only farm manure, and raised more than 20 kinds of poultry with grass and whole grains.

At that time, most of the pigs sold on the market ate feed, and not many pigs were really stocked. "Feed pigs generally have a bad smell. I was wondering if I could make use of the ecological resources in the mountains of my hometown to raise grass-eating pigs without smelly smell. If it can be successfully developed, it can replace imported high-grade pork. " After various investigations, he targeted the Guangxi Bama Xiang Pig.

In January 2010, under the guidance of experts from Fujian Agriculture and Forestry University, he successfully crossbred Bama Xiang Pig and Wild Boar and bred 8 breeding pigs with good meat quality, wild and odorless, named Xiang Pig.

Since then, he will dolphin pig as a key development project, and gradually expand the scale of breeding. At present, there are more than 300 porpoise pigs in Huangqi Farm, of which more than 100 sows are used for breeding. In addition, he has established ecological bases in Zherong, Gutian, Fuzhou, Lianjiang, Changle and other places, with an annual output value of 2000 commercial pigs, with an output value of 10 million yuan.

Ecological Agriculture + Ecological Restaurant

The combination of ecological agriculture and experiential ecological restaurant is Chen Yizhong's dream. In 2010, he opened Huangqi Nongjiale in Huangqi Farm Base. Starting in 2013, he opened an experiential restaurant in Fuzhou. Today, in Fuzhou, he runs three self-produced and self-selling ecological restaurants, each of which integrates functions such as the experience restaurant and the product showroom to provide food experience and sales services for all the products of the company.

In the health-preserving mountain room of Beifengyuan, which is located in the urban area of Fuzhou, there are functional areas such as experience restaurant and product exhibition hall in an area of more than 1000 square meters. At the entrance of the experience restaurant, a monitor is particularly conspicuous. In the picture, the mountains are full of porpoises running or bowing their heads to graze. The exhibition hall displays the company's own selenium-rich and zinc-rich red rice, houttuynia, potatoes and other agricultural products.

It turned out that Chen Yizhong had installed monitoring in every corner of the farm base, and when customers came to the restaurant, they could see the live broadcast of dolphin pigs, and when they tasted pork, they felt more at ease. In addition, customers can access his website or Wechat official account to view the pig site through their mobile phones.

"all the ingredients in the restaurant, except salt, are produced in their own base. Many customers buy more agricultural products after they come to the restaurant. At present, porpoise pork has entered Fuzhou, Shanghai and other high-end restaurants, but also led to the sales of other agricultural products in the base. " Chen Yizhong said.

For new agricultural enterprises, the biggest headache and the most urgent problem is the market and brand. Chen Yizhong's way of cracking is to focus on a center and focus on making a blockbuster product. If this product is successful, it can drive the whole brand and industrial chain.

In addition to relying on physical sales, Chen Yizhong has also spent a lot of energy on developing an online sales model. At present, his team has completed the research and development of the client, set up the company's micro-official website, and the registered "Yinsang Technology" has been listed in Shanghai Q version. Under the condition that the current entity sales model is becoming more and more stable, the company has more room for development through online marketing.

Drive the villagers in the old areas to become rich

"since the Super Green Company entered our village, my family has been able to increase its income by selling agricultural products by about 30,000 yuan a year." On the 11th, Yang Shulian was drying sweet potato rice in front of her home in Huangqi Natural Village, Tingxi Village, Da'an Township. They not only raise dolphins and pigs, but also make all kinds of Shouning specialty agricultural products. She and her husband dried their home-made sweet potato rice and buckle and sold them to ultra-green.

Tingxi Village is an old revolutionary base village, only 13 kilometers away from the county seat, with a resident population of 292. In the past, villagers made a living by only a few mu of thin fields and planting tea. After Chen Yizhong entered the village, he brought many changes to the production and life of the villagers.

"in addition to working in the ultra-green breeding base for a long time to receive wages, villagers can also choose to raise dolphin pigs or grow agricultural products according to the needs of the company, which is responsible for sales." Xu Huiping, a cadre of Da'an Township, said: "only more than 10 particularly poor households in Huangqi Natural Village can increase their annual income by growing special agricultural products such as houttuynia, potatoes, red rice, vegetable tea, and so on."

The dolphin and pig farming with good benefits has attracted many villagers to come to learn from the experience. Chen Yizhong has always opened the door for them and provided various posts for the villagers returning home so that they can learn skills while they are employed.

"now villagers with good skills in farms can earn more than 5000 yuan a month, and villagers with mature technology can also choose to start their own business and adopt porpoise pigs, and the company is responsible for buying all adult pigs." Chen Yizhong said that next, he will use Shouning's unique selenium-rich and zinc-rich land to develop more bright products. At present, he is working on building a food processing plant to extend the industrial chain and allow porpoises to run farther.