Premature hairy crabs need the force of law.

It is reported that the official crab fishing time of Yangcheng Lake this year is September 23. In spite of this, the reporter found that there are many sales channels for this fake Yangcheng Lake hairy crab by visiting the Beijing seafood market and searching the online shopping platform. Some merchants know that Yangcheng Lake hairy crabs are not yet on the market, but after packaging and wearing fake labels, ordinary river crabs are transformed into Yangcheng Lake hairy crabs.

Before the authentic Yangcheng Lake hairy crabs are caught, the so-called "Yangcheng Lake hairy crabs" are sold on the market, which are obviously fakes. This kind of scene is not uncommon. "Li Ghost" can be seen every year. Moreover, "Li Ghost" throughout the season, even if the authentic Yangcheng Lake hairy crabs on the market, the market is still full of all kinds of fake goods, it is difficult for consumers to guarantee to buy the real goods. Restricted by the geographical environment of breeding, the annual output of Yangcheng Lake hairy crabs is more than 2,000 tons, but the "Yangcheng Lake hairy crabs" sold on the market far exceed this figure and are called "ten buy nine fake" by people in the industry. Eating the real thing depends on luck.

It is reported that due to the previous rainy and high temperature climate, hairy crabs will be a "small year" this year. Nationwide, the production of hairy crabs has declined, and the national output this year is about 700,000 tons, at least 20% lower than last year. Among them, the authentic Yangcheng Lake hairy crab is about 2,000 tons, accounting for a very small proportion, but because of its high brand awareness, it has almost become synonymous with hairy crabs, thus driving the overall sales of hairy crabs and setting off a trend for people to eat hairy crabs.

Because the price of Yangcheng Lake hairy crab is high, and it has a strong brand premium ability, it also forms a "halo effect". The price difference between Yangcheng Lake hairy crab and other hairy crabs is very large, and its profit margin is high, thus causing businesses in other places to fish in troubled waters in order to make exorbitant profits, using local hairy crabs as Yangcheng Lake hairy crabs and selling them to consumers who do not know the truth. What's more, even local businesses in Yangcheng Lake are involved, putting foreign hairy crabs into Yangcheng Lake, which is called "bathing" hairy crabs. These greedy people take advantage of information asymmetry to fool ordinary consumers.

In order to protect the mark of origin and crack down on counterfeit goods, Yangcheng Lake hairy crab industry association has implemented a variety of anti-counterfeiting measures, such as anti-counterfeiting codes, authorized stores and so on. At present, Yangcheng Lake hairy crabs take anti-counterfeiting crab buckle to prevent counterfeiting, the chaotic situation has been controlled to a certain extent, but gave birth to a new counterfeiting chain, people can easily buy anti-counterfeiting crab buckle through the network. Moreover, even the most reliable authorized stores are counterfeit, and many stores under the banner of Yangcheng Lake do not actually get a license. Thus it can be seen that the fight against counterfeiting of Yangcheng Lake hairy crabs has not completely put an end to "Li Ghost", causing consumers and Yangcheng Lake to suffer.

Yangcheng Lake hairy crab is plagued by "Li Ghost", which is a universal problem of marks of origin and brand products. The cost of commodity counterfeiting in our country is too low, the punishment is too mild, and there is a lack of punitive measures, so it is difficult to curb the profit-making impulse of illegal businesses. Therefore, the goal of eliminating fake goods cannot be achieved by relying solely on the strength of enterprises, and only by relying on the law to severely punish counterfeiters and make their losses outweigh their gains, can we achieve "there is no fake in the world."