Li Fulong: the guide of getting rich in Huaishan

Li Fulong inspects the machinery and equipment in the Taisheng yuan product deep processing workshop.

A few days ago, the reporter went deep into the product processing workshop of Taishengyuan Agricultural Comprehensive Development Company in Yingshan Village, Longxun Town, where four or five workers were packing and sealing the products in an orderly manner, and a can (box) of packaged Huai Shan series products were neatly placed to one side. Cleaning, peeling, slicing, and then freeze-drying, through the assembly line, the fresh Huaishan upgrade is completed.

In recent years, Huai Mountain, the "inch golden potato" of Yingshan Village, Longxun Town, has become famous and famous. However, for Li Fulong, vice chairman of Yingshan precious Huai Shan Farmers' Cooperative and general manager of Taisheng Yuan Agricultural Comprehensive Development Company, it is not easy to get to this point.

Cooperatives increase income

Huai Mountain in Yingshan Village has been planted for a long time, but the development is not optimistic. In the past, it was planted by sporadic retail investors, with low output and not wide market, which did not bring any benefits. Six years ago, when discussing the issue of increasing income, Li Fulong boldly proposed: "I think we can unite the whole village's Huishan growers together by establishing specialized farmers' cooperatives, so as to promote large-scale planting, market-oriented operation and scientific management." However, this proposal was not recognized and supported at first. "the villagers felt that the ancestors of Huai Mountain were all grown to eat by themselves. They could not figure out that such an ordinary Huai Mountain could drive them to increase their income and become rich. They all had no interest in this and had no confidence in it." Li Fulong told reporters. In this regard, Li Fulong, as a leader, did a little bit of villagers' work with several party members in the village, going door to door to negotiate with the villagers and encourage them. Finally, with the efforts of Li Fulong and others, the Yingshan Precious Huai Shan Cooperative was established.

In the early days of the establishment of the cooperative, Li Fulong made a bold attempt, promised to purchase at a guaranteed price, gave technical guidance to the villagers, implemented the measure of one-on-one assistance to party members, and comprehensively implemented the mechanism of "party branch + cooperative + base + peasant household". Encourage villagers to join cooperatives. In this way, driven by the vast number of party members, more and more villagers have joined the cooperative. now there are more than 160 members of the cooperative, and the area of the cooperative's Huaishan base has expanded from 200mu in 2010 to more than 1500 mu, with an output value of more than 40 million yuan. to solve the problem of increasing the income of more than 1000 people in the village, Xiaohuai Mountain has become a big industry for Yingshan village to shake off poverty and become rich.

New technology to improve benefits

In the past, farmers generally used drilling planting in Huai Mountain, which grew vertically along the pre-dug holes, but the drilling planting method required deep digging, which was time-consuming and labor-consuming, and was easy to damage the rhizome. In order to improve the efficiency of harvesting and digging, Li Fulong went to the Institute of Biological Resources of the Provincial Academy of Agricultural Sciences to exchange and study, introducing the directional planting technology of shallow grooves, "burying U-shaped plastic grooves into the soil at an oblique angle of about 15 degrees, so that Huai Mountain can grow along the grooves." Introduced by Li Fulong. The temperature difference between day and night in the shallow soil layer is large and loose. Huai Mountain grows fast and is easy to dig. 30 labor can be saved per mu and the yield per mu is as high as 2000 kg. In addition, Li Fulong and others successfully tried to interplant Dictyophora and other technologies in the Huaishan Garden, established a scientific and technological demonstration planting base, promoted standardization and new technology planting, introduced and developed new varieties, and realized the extension of the industrial chain of the Huaishan Garden.

"with the improvement of planting efficiency and scale, one day the supply of fresh Huai Mountain will exceed the demand, resulting in unsalable sales." Based on this judgment, Li Fulong set up Taisheng Yuan Agricultural Comprehensive Development Company to introduce international advanced vacuum freeze drying technology and technology, specialize in deep processing of products, and "upgrade" some of the planted Huai mountains. Now they use vacuum freezing this drying process to produce a series of Huaishan foods, such as Huai Shan flour, fruits and vegetables, as well as Huai Shan rice noodles, noodles, Huai Shan cakes and other products sold all over the country.

New ideas to expand industry

"No pains, no gains". Taisheng Yuan now has more than 100 self-operated physical stores, franchise stores, franchise merchants and direct supply hotels. In addition to these traditional sales channels, cooperatives also continue to expand online marketing. Make full use of Taobao online store, 1248 Mall (Quanzhou Agricultural Bureau's online mall) and other platforms, continue to expand marketing coverage, and now the products are sold all over the country.

"next, we want to continue to extend the deep processing of our products, make the industrial chain bigger and stronger, and let our entire base continue to expand. We want to radiate the whole morality of Huai Mountain to the surrounding areas, driving more villagers and more people to increase their income and become rich." When talking about future development ideas, Li Fulong said. At present, Li Fulong is busy planning to further innovate the development model: make full use of 1248 Mall, collect characteristic agricultural products from the surrounding areas of the county, concentrate on selling them to all parts of the country, and expand the industrial chain of the base.