He Bin: be the "Fruit King" that others can't copy.

In the corner of Dong Dong Road in the bonded area (Jingang Town), there is a small but popular fruit shop called Xiaohe Fruit. On the road leading to Xiaohe fruit, there are about seven or eight fruit shops scattered, but many local people have a special preference for Xiaohe fruit. Why does this store, which lives in an alley, firmly hold on to the hearts of consumers?

Recently, the reporter came to Xiaohe fruit, the boss he Bin is busy unloading, it is a batch of fresh grapefruit shipped from Fujian. Neat shop, New Zealand golden pistachio, Vietnamese red dragon fruit, Shaanxi Wangzhong Wang Dong jujube, Vietnam Daqingmanang, Taiwan pineapple and so on, exude refreshing fruit aroma.

He Bin, a native of Sichuan, came to Zhangjiagang to visit his relatives in early 2014, during which time he came up with the idea of starting a fruit business. After many inspections, he chose the shop in the bonded area (Jingang Town), which has the largest number of fruit shops on Guandong Road. As for this counterintuitive practice, he Bin explained that the mature market there has gathered enough popularity.

Although he started out with the idea of sprouting for "money", when the store really opened, he Bin made an article on service.

The origin of each kind of fruit has been carefully selected by he Bin. "the main purpose of docking with the origin is to shorten the time of the fruit from the branch to the tip of the tongue and ensure the quality." Not only that, he also posted the growth process and details of fruits from various producing areas on the official Wechat account in real time, so that consumers can see clearly and eat at ease. For every customer who comes into the store, he Bin always takes the trouble to teach them how to select high-quality fruit, the nutritional value of the fruit purchased and how to eat it to achieve the best taste. "the staff in the store will promise the duration and quality of the fruit. if there are any problems during this period, you can exchange the same goods, the same price or a refund in the store." Aunt Xu, a regular customer, told reporters that she trusted the after-sales service of Xiaohe fruit very much and bought it in boxes every time.

He Bin once worked as a courier. After starting a business, he listed "free door-to-door delivery" as the basic service of Xiaohe fruit, which was favored by many young people.

"lying in bed at 9 am on the weekend, he only needed a phone call, and half an hour later he delivered the fresh fruit plate that had been cut and packaged to the door. And the price of fruit is not increased, there is no processing fee and freight, and there is no amount of delivery, so this kind of service is provided by Xiaohe fruit. " Ms. Fang, an employee of an enterprise in Houyi office, said that this kind of thoughtful service provides convenience for tired office workers.

On the shelf of Xiaohe fruit, the reporter saw a kind of fruit with yellow skin and strange appearance. The name label says "Huo ginseng fruit". He Bin explained that it is also called "African melon" and is imported according to the needs of a small number of customers. "because there are few people who know about this fruit, it is hardly sold in the domestic market, but now that the customer has proposed it, I can do it on my behalf and provide a pure service without other charges."

Since starting his business, he Bin has owned two stores. To the reporter's surprise, he Bin is also personally taking care of a 70-mu fruit base. Starting from this year, he Bin is not limited to store sales, but also extends his service, taking customers to his own fruit base to pick.

The business is getting bigger and bigger, considering that there will always be the problem that it is too late to sell the fruit. He Bin "sees the trick" by making part of the fruit into Fresh Juice for customers to drink or buy free of charge, and part of the fruit into a fruit salad for sale. The diversified business model not only solves the problem of surplus fruit, but also improves the value of some fruits.

Good wine needs no bush. This is not only the goal that he Bin pursues tirelessly in the process of starting a business, but also the strength accumulated by the satisfaction of more and more "repeat customers". Although it is very hard to do fruit business, he Bin firmly said that we should not only do the best in all aspects of sales, but also provide quality services that cannot be provided or copied by others.