Planting the advantages of agricultural and rural development

Closely link up with "production plus sales" and "one after another" rich farmers

A fresh towel gourd can only be sold for three or four yuan, but the loofah pulp can be sold for ten yuan. The jump in price is due to the development and best-selling of health insoles made from towel gourd pulp. In fact, whether it is grain, oil, meat, vegetables, eggs and milk, or other cash crops, after deep processing can produce higher added value. To this end, document No. 1 proposes to promote the transformation and upgrading of agricultural products processing industry, support the development of deep grain processing in major grain producing areas, build an integrated base of agricultural products processing technology, and cultivate a number of leading enterprises in intensive processing of agricultural products and well-known brands at home and abroad.

Agriculture has not only economic functions, but also ecological, social and cultural functions. For a long time, we have paid more attention to the economic function of agriculture while neglecting other functions. The improvement of people's consumption level and the emergence of diversified, personalized and ecological consumption trends provide a huge space for developing a variety of functions of agriculture and promoting the integration of the primary, secondary and tertiary industries in rural areas. To cultivate the advantages of agricultural development, it is necessary to constantly upgrade traditional industries, vigorously develop new industries and new business type, and realize the integration of agricultural industry chain and the promotion of value chain.

The fundamental purpose of promoting "one after another" is to increase farmers' income, so the document emphasizes that it is necessary to improve the mechanism of linking the interests of agricultural industry chain and farmers, let farmers share the value-added benefits of industrial integration and development, and cultivate a new model of increasing farmers' income. It is necessary to enable the new main body of agricultural production and management to lead the development of modern agriculture and the integration of rural industries, and become the "bellwether" of increasing farmers' income. Support leading enterprises to form a community of interests tied together with farmers by building stable raw material production bases and guaranteeing loans for farmers. Guide farmers to voluntarily invest in leading enterprises and farmers' cooperatives with land management rights, and adopt ways such as "guaranteed income + dividend per share", so that farmers can become "shareholders" who can enjoy the benefits of processing and sales.

In particular, the document points out that the use of financial funds for supporting agriculture should be linked to the establishment of a mechanism for farmers to share the interests of the industrial chain, so that farmers can share benefits from the benefits generated by financial funds for supporting agriculture. At the same time, through the cooperation between the government and social capital, discount interest, the establishment of funds and other ways to drive social capital to invest in new rural industries, new business type.

Agricultural products go to the cities and consumer goods to the countryside

The first document of this year proposed that the construction of circulation facilities and markets for agricultural products should be strengthened. We will improve the modern agricultural product market system with unified and open, reasonable layout and orderly competition, and promote the increase of farmers' income in invigorating circulation. The document specifically mentioned that it is necessary to accelerate the development of rural e-commerce and form a two-way circulation pattern of online and offline integration, the flow of agricultural products to cities and agricultural materials and consumer goods to the countryside.

Opening a "Taobao shop" for agricultural and sideline products has become a fashion pursued by rural youth, attracting many college graduates and migrant workers to go back to their hometown to work and start their own businesses. In recent years, rural e-commerce has played an important role in connecting the mountains, connecting agricultural products with the big market, and promoting farmers to get rid of poverty and increase their income. "Internet +" can drive the flow of information, technology, materials, funds, and talents to rural areas, give birth to new products, new business type, and new models, help to form an upsurge of mass entrepreneurship and innovation in rural areas, and fully release farmers' new entrepreneurial potential.

In addition to personal "Taobao shop", the document also encourages large e-commerce platform enterprises to carry out rural e-commerce services and support localities and industries to improve rural e-commerce service systems. At the same time, establish and improve the standard system of agricultural product quality classification, postharvest treatment, packaging and distribution that adapt to the development of rural e-commerce.

Of course, the development of rural e-commerce depends on the improvement of a series of supporting measures. For example, speed up the realization of full broadband coverage in administrative villages, innovate the compensation mechanism for universal telecommunications services, promote the acceleration and reduction of Internet charges in rural areas, implement the project of "express delivery to the countryside", carry out a comprehensive demonstration of e-commerce in rural areas, and improve the county and rural logistics system.

Green mountains and rivers send homesickness, pastoral scenery attracts visitors

Green water and green mountains are Jinshan and Silver Mountains. With the in-depth promotion of industrialization and urbanization and the profound changes of economic and social structure, more and more urban people begin to yearn for the rural local flavor and pastoral scenery. Relevant statistics show that leisure agriculture attracted 1.1 billion tourists in 2015, benefiting 33 million farmers. There are 1.8 million main bodies of leisure agriculture, with an estimated income of 350 billion yuan, an increase of more than 10% over the previous year.

Therefore, document No. 1 proposes to vigorously develop leisure vacations, tourism, health preservation and old-age care, creative agriculture, farming experience, rural handicrafts, and so on, relying on rural resources such as green waters and green mountains, pastoral scenery, and local culture, so as to make it a new pillar industry for prosperous rural areas and wealthy farmers.

The development of leisure agriculture and rural tourism should not be carried out in a massive way. In some places, there is no scientific development plan, villages and villages are engaged in farm music, every family has set up small hotels, random construction is unsupervised, and environmental hygiene is not guaranteed. This extensive development destroys the rural style and features, and is not conducive to the sustainable development of leisure agriculture and rural tourism. Farming civilization is the precious spiritual wealth of the Chinese nation, and the characteristic architecture, regional folk customs and local culture handed down so far should be well inherited, protected, developed and utilized. Document No. 1 stresses that it is necessary to strengthen the protection of the rural ecological environment and cultural relics, develop small towns with historical memories, regional characteristics, and ethnic customs, and build charming villages with one village, one product, one village and one charm, and forest scenic spots suitable for tourism and maintenance.

In rural tourism, land use policy support is very important. Document No. 1 proposes that qualified places should support the development of leisure agriculture and rural tourism by invigorating asset resources such as idle rural houses, collective construction land, "four wasteland", available forest farms and water surfaces, and incorporating land into the overall land use planning and annual plans.